Paid display service introduction

HUAWEI PPS (Paid Presentation Service) is a paid presentation service provided by Huawei to its pan-ecosystem partners. It aims to help high-quality partners build a bridge of sincere communication with Huawei terminal mobile users and deliver valuable information and quality services to users.

The PPS platform (https://e.hicloud.com) is currently connected to multiple media including Huawei Music, Huawei Video, Huawei Reading, Honor Reading, Sports and Health, Huawei Smart Assistant (negative one screen), magazine lock screen, and cloud folder. It has opened multiple display positions such as opening screen, lock screen, focus picture, banner position, information flow, and naming, and can directly reach more than 300 million mobile users. It is the preferred platform for mobile digital marketing.

1. Introduction to PPS media display

1.1 App opening screen

Display media Price list Size/requirements Display logic PV (CPM) CTR Huawei Music

Huawei Video

Video Youku version

Huawei Reading

Glory Reading

CPM/CPT billing static diagram:

1080*1620, no more than 300k.

GIF:

640*960, no more than 2M.

The maximum number of impressions per user per day is 2, 12,000 to 16,000, fluctuating depending on the size of the material. Static images: 5%~9%

GIF: 7%~14%

The CPT charge for sports and health is 1,100, which fluctuates depending on the size of the material. 4% Description:

1.2 Lock screen

Display media Price list Size/requirements Display logic PV (CPM) CTR Magazine lock screen CPT Billing format: JPG/JPEG

Resolution: 1440 2560/1080 1920

- DPI: 300

Title word count: within 12 words (including punctuation)

Word count: 40 words or less (including punctuation)

No more than 1M

There are a maximum of 4 advertising creatives, which together with local native creatives can be displayed in rotation for a total of 40. The estimated value is 20,000, and the fluctuation range is 18,000~24,000. 0.01% explanation:

1. Please refer to chapters 9.6-9.7 of the guide for creative review standards and content access specifications for lock screen materials.

2. The images are downloaded and played in order based on client-side parsing. The number of images between two creatives is not controlled yet.

1.3 Focus Image

Display media Price list Size/Requirements Display logic PV (CPM) CTR Huawei Music CPM/CPT Billing Still image: 1312*768

&1080*432

The second/last frame of the homepage focus image (not displayed at the same time); ≤4 carousels.

70000.5% Huawei video CPT/CPM billing static image: 1080*607

Size 100-300k

The second frame of the focus image on the home page/channel page. The channel page only supports CPM; ≤4 carousel.

45000.5% video Youku static image: 1080 * 504

Size 100-300k

1.4 Banner position

1.4.1 Banner position on home page/channel page

Display media Placement name Publication price Size/requirements Display logic PV (CPM) CTR Huawei video homepage center video information flow CPM billing preview image size (specification 1): 640*360

Preview image format: JPG/JPEG/PNG

Video file format: MP4

Preview image size: no more than 300KB

Video file size: no more than 7500KB

Title: No more than 48 characters

Brand name: no more than 14 characters

In WIFI environment, the video plays automatically. In non-WIFI environment, only the preview image is displayed;

One video ad can be inserted in every three column slots.

About 8000.2% Huawei video homepage middle large picture GIF CPM billing GIF

Image size (Specification 5): 640*360

No more than 2000KB

One GIF ad can be inserted in every three columns. About 500.5% Huawei Video Video Youku homepage/channel page middle large picture CPM billing JPG/JPEG/PNG

Image size (Specification 2): 1080 * 432

Image size: no more than 300KB

One image ad can be inserted in every three columns 1000-13000 0.4% The large image in the middle of the Huawei Music homepage CPM billing JPG/JPEG/PNG

Image size (Specification 2): 1080 * 432

Image size: no more than 300KB

About 5001% Huawei Video Video Youku Homepage/Channel Page Middle Small Picture CPM Billing JPG/JPEG/PNG

Image size (Specification 4): 1080 * 170

Image size: no more than 300KB

About 10000.2% Huawei Music homepage bottom bar CPM billing JPG/JPEG/PNG

Image size (Specification 4): 1080 * 170

Image size: no more than 300KB

5000.5%-1%1.4.2 Play page banner

Display media Placement name Rate Size/requirements Display logic PV (CPM) CTR Huawei video

Video Youku

CPM billing JPG/JPEG/PNG in the play page column (above the text):

Image size (Specification 4): 1080 * 170

Image size: no more than 300KB

Play interface video below 210001%-3% Huawei video

Video Youku

CPM billing JPG/JPEG/PNG in the playback page column (below the text):

Image size (Specification 4): 1080 * 607

Image size: no more than 300KB

About 60003%-8% below the video text introduction on the playback interface 1.4.3 Search page banner

Display media Placement name Publication price Size/requirements PV (CPM) CTR Huawei music search page banner

CPM Billing JPG/JPEG/PNG

Image size (Specification 4): 1080 * 170

Image size: no more than 300KB

500000.5%-1%

1.5 Cloud Folders

Huawei Cloud Folder is a folder on the desktop of Huawei mobile terminals. It provides high-quality application recommendation services for terminal users based on Huawei's user portraits and big data recommendation algorithms.

1. illustrate:

1. Recommend applications based on different users' device models, natural attributes, personal interests, usage habits, etc.
2. The cloud folder is currently a task budget. The budget for each new task is ≥30,000, the bid is ≥1.2 yuan, the task delivery time is 7-90 days, and it is billed according to CPD. During the task execution process, you can increase the budget, modify the bid and delivery time at any time.
3. Allows creation of multiple tasks with different time periods.

1. Cloud folder promotion download and installation process:

EMUI version installation package Click the icon to jump to the page Installation method Installation location 4.X & 5.X Huawei App Market APK Cloud folder Application details page Silent installation Cloud folder 8.X Huawei App Market APK Application market application details page Silent installation Desktop 3. Cloud folder application display position:

EMUI version Cloud folder name Number of application display locations 4.X and below Easy work, leisure and entertainment, and social life. 4 per folder, 12 in total. 5.X Recommended Products 4 8.X Recommended Products 12 1.6 Non-standard Display Positions

1.6.1 Music-Playing Interface Circle

Display media Placement name Publication price Size/requirements Display logic PV (CPM) CTR Huawei music playback interface circle image CPT billing JPG/JPEG/PNG

Image size (Specification 4): 450*450

Image size: no more than 300KB

Each song is displayed once 20004% 1.6.2 Music-Sound Quality Selection Title

Display media Placement name Publication rate Size/requirements Display logic PV (CPM) CTR Huawei Music sound quality selection Title sponsorship CPT billing JPG/JPEG/PNG

Image size: 120*120

Image size: no more than 300KB

Title: No more than 48 characters

Brand name: no more than 14 characters

Song quality selection (listen + download) about 14001% Note: Sound quality selection title is not currently supported for separate sale.

2. Delivery functions supported by PPS

2.1 Functions supported by each display position

Display positionPure displayWeb page promotionDeeplink application promotionWeb landing pagePull up App application downloadOpen screen√√√√ (only supported by whitelist customers)×Lock screen√√×××Focus image×√√√ (only supported by whitelist customers)√Banner position×√√√ (only supported by whitelist customers)√Music-playback interface circular image×√√√ (only supported by whitelist customers)√Music-sound quality selection×√√√ (only supported by whitelist customers)√2.2 Directional capabilities supported by PPS

Premium ratio of classification label dimension (accumulation principle)

Crowd targeting gender and age. Gender 10%; age 10% location targeting; province and city targeting, city level targeting; core cities 20%; other cities 10%; model targeting; model, mobile phone version, network standard, resolution, and device language. 10% of the models are directional WiFi, 4G, 3G, and 2G. 10% App targeted download, installation, activity, and uninstallation. 10%

Related reading:

1. HUAWEI AppGallery Initial Launch Application Operation Guide

2. Introduction to Huawei AppGallery's first release resources

3. Introduction to Huawei AppGallery’s first release rules!

4. Common questions and precautions for the first launch of Huawei AppGallery!

5. Introduction to Huawei App Market paid promotion process and resource positions!

6. Huawei App Market search keyword promotion operation process!

7. Huawei AppGallery Paid Promotion Audience Targeting Function Operation Guide

8. Huawei AppGallery Brand Resource Bidding Promotion Service Rules

9. Huawei App Market Brand Resource Bidding Promotion Process

10. Frequently asked questions about paid promotion in Huawei App Market!

11. Introduction to Huawei AppGallery Paid Display Service

12. Huawei App Market paid display and delivery process!

13. Huawei AppGallery Paid Promotion Operation Guide