How does Tik Tok grasp the best time for hot topics? How can I become popular on Tik Tok?

Many friends who are doing Douyin will encounter a period of confusion about "becoming popular". They rack their brains to think about how to become popular, but the result may often be counterproductive. If you are also troubled in this regard, come and take a look at this article about becoming popular on Douyin shared by Dongguan editor Feng Chao.

Many friends who use Tik Tok are asking, how many views does a short video on Tik Tok need to reach to become popular, is it 1,000 or 10,000, do they need to brush to become popular, etc. In fact, this is a misunderstanding of Douyin's popular works. Now, Dongguan Feng Chao editor will tell you about the relevant knowledge and what methods can be used to become popular.

1. Grasp the best time for hot events

Friends who have done hot spot marketing know that every hot spot has its timeliness, and this timeliness is also its lifespan. For example, there was the once very popular example of "Xiao Tiantian" on Douyin. We all know that "Xiao Tiantian" gained millions of fans overnight because of one sentence, but if this were to be done now, it would be too late. If we want to combine product content with hot topics for marketing, we must consider the real-time popularity of the hot topics.

2. Pseudo-originality by learning from successful hot cases

For example, the content of a certain popular video is a basic form of pictures and text, and such content has received a lot of likes and comments. We changed it into other forms such as comics, and grafted another audio clip after the audio, which completed the story and made the video more entertaining and interesting. For example, in a real-life situation performance, it is normal to add some personal touches to the whole segment and add a memorable action or language to get more likes and views.

3. Choosing the right background music is very important

We all know that Tik Tok has made a lot of music popular, and the popular music on Tik Tok generally has characteristics such as "magic" and "fun". Being good at using popular music is a quick way to increase your followers.

For example, a certain anchor created an original piece of music called "Brain Hurt". In the video, the anchor kept hitting the cat's head, which looked very cute. As a result, a large number of imitation videos were produced, including ones showing people hitting a tiger's head, hitting a hedgehog's head, and even using a cat's paw to hit a puppy's head. These videos received a very high number of likes.

There are more and more successful cases on Douyin, and more brands are turning their marketing focus to this new Internet upstart. So how can we generate traffic when marketing on the new Douyin platform? Let’s take a look at the marketing techniques and skills brought by the following cases.

IV. Specific Cases

Answer milk tea: a new form that subverts tradition

The video of the Answer Fortune-telling Milk Tea quickly became popular on Douyin, and in just three days it had more than 300,000 fans. It also attracted many brands to do imitation marketing, which shows the role of Douyin in bringing products, but it is also inseparable from the characteristics of the Answer Fortune-telling Milk Tea itself.

Answer Milk Tea can be said to be the No. 1 in milk tea content marketing. Ordinary milk tea can only satisfy consumers' taste needs, but Answer Milk Tea interacts with consumers in the form of divination, which makes it have entertainment attributes. What the Answer Milk Tea case tells us is that if small and medium-sized brands want to gain popularity, they must have novel and unexpected content to differentiate themselves from traditional brands, and ultimately use marketing to achieve influence on the Internet.

V. Conclusion

The popular Tik Tok works are those that are continuously pushed by the system and have high playback rates and long retention times, rather than simply works with high playback volumes. Therefore, if you cannot pass the system's evaluation, then no matter how much so-called boosting work you do, it will be useless. You still need to use scientific and effective methods, such as ensuring the quality of your work, choosing the right time, and not violating the platform's management principles, to help your Douyin work become more popular!

This concludes this article about how to grasp the best time for hot spots on Douyin and how to become popular on Douyin. For more relevant content on Douyin’s popular time, please search Dongguan Feng Chao’s previous articles or continue to browse the related articles below. I hope everyone will support Dongguan Feng Chao in the future!