Practical information: Zhihu promotion and traffic diversion only need to do these 3 things

Zhihu not only has a large amount of traffic, but also has very high-quality users. More and more industry organizations and individuals are keen to promote and attract traffic on Zhihu.

In fact, you only need to do these three things to promote and attract traffic on Zhihu .

High authority account

Every registered user on Zhihu has a PR (Person Rank), and every operation you make will directly affect your personal PR value.

When answering, the answers are sorted by the number of votes in favor. If the number of votes in favor is the same, they are sorted by individual PR value. At the same time, answers that are considered invalid are hidden. This filters out a lot of spam to a certain extent.

In short, Zhihu content display is related to account weight and voting mechanism. Account weight is related to account registration time, number of followers, and answer quality. Zhihu's voting mechanism includes likes, favorites, likes, thanks, comments, etc.

Therefore, you should use high-authority accounts to promote and attract traffic on Zhihu . If you already have a Zhihu account, and registered it early, and have a certain foundation, you can use it directly to maintain the account for backup. You can also buy an old number online and then bind it to your mobile phone. Complete the profile information, follow some topics, big accounts, like, and comment on some relevant content.

Please note that there must be steps to maintain the account instead of advertising as soon as you get it.

With a high account level and a large number of answers, one's influence on Zhihu is very great, and the questions answered and articles written will be included in Zhihu. There are a lot of likes, thanks for attention, etc. for each question and answer.

For example: These accounts are all high-authority accounts, and many Zhihu big Vs also rely on high PR values ​​and high-quality content to host live broadcasts.

On the contrary, these "three-no" small accounts (garbled nicknames, no avatars, no personal introductions, no or very little attention to issues, no fans and no following of others, no likes, no questions, no answers, are actually N nothings).

If you start promoting right away, you’re basically doomed.

Find the right promotion location

Zhihu has a relatively high tolerance for advertising, of course, the premise is that the advertising information you provide is useful and valuable. It is usually possible to advertise in these places.

1. Zhihu nickname and personal introduction. If you just give a name, it will be an advertisement. You can leave contact information in the personal introduction.

2. Put advertisements directly in the answer content, put WeChat ID or QR code in the text or at the end of the text. However, it is not recommended for junior accounts to do so, as it is easy to be blocked;

3. Personal page, such as a cover picture with a QR code or other information, contact information in the personal profile, and external links;

4. In addition to asking questions, answering, and posting articles, Zhihu also has a posting idea, similar to Weibo, where it is safer to post advertisements. If you have many fans and followers, it can also have a certain promotion effect;

5. For the avatar, you can directly put the contact information or QR code. However, this method is not recommended and is a bit low-level.

Provide high-quality content

The last and most important point is that in order to promote and attract traffic on Zhihu, you must provide high-quality content.

1. How to choose questions. Before looking for questions, you should first profile your target users and know what topics he/she will pay attention to, so that you can choose good questions. Take online English training as an example.

(1) Directly search for related topics, search for questions in the topics, and find questions in parent topics and child topics.

(2) Screen potential topics. Find topics based on the psychology of potential customers and understand which topics they will be interested in before answering them.

For companies that run online English training institutions, this question is a very good and promising topic. How to choose an online English training institution will be a question that your potential customers will be very concerned about.

Moreover, this question has a lot of followers and views, but there are only 8 answers, so your answer will not be buried at the end.

(3) It is not recommended for newbies to answer big topics. Try to avoid questions that have many answers and many experts. Even if you answer them, they will be at the back and will be drowned out.

Answer questions of medium to large volume, with traffic between a few thousand and ten thousand is more appropriate. There will not be many big names competing for your answer, but it will have a certain amount of views, and potential users will also see it. Wait until your account has a certain weight before answering hot topics.

(4) Identify the question correctly and grasp the timing of answering it. Seize the opportunity before it becomes popular. Estimate whether many people will answer this question and whether there will be big Vs participating. Answer it early and get some likes in the early stage, so as not to be suppressed by the big Vs’ answers.

2. Zhihu answer routine:

(1) The answers are what users want to know and what they think is useful.

(2) It should have a clear framework, clear logic, beautiful layout, and be suitable for viewing on mobile phones.

(3) Remember to bold the key points of your answer. Avoid long paragraphs, and each paragraph should not exceed 4 lines.

(4) Combine text, pictures and tables.

(5) The advertising part can be soft-implemented. If not, it is best to put it there.

Take this question as an example,

It has useful information and clear logic, with one, two, and three marked. Remember to bold the key parts of the answer. There should be pictures and tables, and advertising content should be placed at the end. Because it is an institutional account, the link will not be deleted even if it is placed directly.

Of course, what is more important than promoting and attracting traffic on Zhihu is to build a personal brand. The big Vs on Zhihu are not just crazy about posting advertisements. They are flesh and blood. So in addition to paying attention to industry-related issues, you should also follow hot topics and pay attention to some life, hobbies, and emotional issues.

So, when answering emotional questions, you need to have a certain level of writing skills and tell stories; for opinion questions, you need to express your personal opinions in a way that is consistent with Zhihu's political correctness.

For example, human rights come first and intellectual property rights are protected; most importantly, the answers on Zhihu must be logically consistent and free of logical loopholes. This can also attract a certain number of fans.

Source: Gridsmith