How does a novice sell goods through live streaming? What should you pay attention to when selling goods through live streaming?

How does a novice sell goods through live streaming? What should you pay attention to when selling goods through live streaming? The most popular thing in e-commerce nowadays is live streaming with goods. At present, the three major online platforms promoting live streaming with goods are Taobao, Douyin and Kuaishou. In particular, the rising star led by Douyin has a certain position in the e-commerce industry.

Therefore, various live streaming sales methods continue to emerge, such as professional farmers selling goods in the fields, professional fishermen selling goods on the seashore, and even many county governors and secretaries selling goods through live streaming.

How does a novice sell goods through live streaming? What should you pay attention to when selling goods through live streaming?

Viya and Li Jiaqi sell billions of goods through live streaming every year, and Luo Yonghao even sells 150 million goods in one live streaming. Everyone feels that live streaming is a very good way to sell goods and can make a lot of money.

Although live streaming sales is a development trend, only a few of them can become popular.

While we envy and covet others, if we want to join the live streaming industry, we should also carefully analyze and compare to see what standards we still lack and what content we should prepare in advance. Instead of entering rashly and eventually finding out that it is not as simple as you imagined, you end up being devastated and quitting the industry.

First of all, live streaming sales are based on the premise of having fans. Without fans, no one will watch the live broadcast room and naturally the products will not be popular and cannot be sold. No matter how well prepared you are or how big the discounts are, it will be in vain because you have no fans at all.

Where do fans basically come from? Taobao fans are generally built on the long-term accumulation of product sales, or can be accumulated through advertising forms such as Taobao Direct Express Diamond Exhibition;

Short video apps generally accumulate fans gradually through short video creation, which takes time. If you want to sell goods live right from the start, it simply won’t work.

In the future, many companies also want to sell products through videos and live broadcasts and become internet celebrities, but many companies are unwilling to make effective capital investments, which causes their self-confidence to suffer a severe blow, and even leads to them giving up halfway, halting new projects, and failing to persevere to the end.

In fact, anyone can make short videos. Many farmers sell goods live at home by recording their daily lives. They have created many good works and are deeply loved by the audience. The cost of these contents is not high, and the requirements for actors and editing techniques are not high. The most important thing is that the short videos you make must be highly innovative, so that the works presented are good works.

More and more people have become Internet celebrities through short videos, from grandmothers in their sixties and seventies to babies. This is because the short videos they produce meet the needs of contemporary users and can effectively attract customers' attention.

In this era where traffic is king, even a small internet celebrity can obtain more traffic than an entire company. This is not a resource advantage, but more like an innovation. If you don't have a clear plan, no matter how hard you work, it will be in vain.

So, if you want to change your life through live streaming and do business through live streaming, you have to start from the beginning step by step and be down-to-earth. One day you can also become a traffic king.