Google App Ads campaign, ad placement!

In August, Google officially released the latest product announcement for app campaigns. Google made product updates in five aspects of app campaigns. These updates will bring different benefits to developers from different angles.

The five major updates are as follows:

1. Added ad group function

Advertisers can set up to 100 ad groups, each of which can contain up to 10 texts, 20 images, 20 videos, and 20 HTML5 assets. You can use themes to divide your ad groups. For example, if you have a movie or video app, you can classify it into different types such as comedy, romance, etc. Ad groups can be used to expand the number of creative resources, and different ads can be used to more accurately match the desired users. Currently, the ad group feature has been randomly released to 50% of Google Ads accounts and will cover all accounts in the next month.

2. Added placement report function

Once you’ve run an App campaign, you can select Reports on your dashboard and look for App campaign placements to see where your ads are appearing.

3. Open up the Discovery placement for app campaigns

Image source: Enjoy Going Global

Google's Discover section allows nearly 800 million monthly active users to discover fresh and interesting content that interests them, such as global news, sports, music, mobile games, etc. In the near future, this important placement will be available to app campaigns. Ads in the exploration section can deepen the impression of your app products among more potential users through their high relevance to users and outstanding visual effects.

4. Open the top app ad campaign placement on YouTube search results

Image source: Enjoy Going Global

YouTube, which has more than 2 billion monthly active users, is now opening its top search results on mobile to app campaigns. This will help you place app ads that are highly relevant to your target users in an important position on YouTube.

5. Exposure on iOS browsers is about to increase

App campaigns will get more exposure in search results on iOS mobile web browsers. Additionally, app downloads from iOS browsers and in-app conversion events will be reflected in your campaign reports in the future. More data feedback will help you improve advertising performance through data analysis, and thus reach more users who are interested in the app.

Related reading:

1. Which industries are suitable for Google promotion and how to open an account?

2. Where is Google advertising promotion displayed and in what form?

3. How effective is Google’s advertising promotion?

4. How does Google Ads charge, promotion prices, advertising costs!

5. Google advertising promotion, how to position Google display ads?

6. Google advertising promotion: How to improve keyword rankings?