How to operate an APP software online?

In general, app operations are divided into two aspects: online and offline. Among them, online app operation is the most common app promotion method used by operators in the Internet era. How to operate an app online? Today, Waiting for Bajie to analyze this issue from 6 aspects.

The ultimate goal of promoting an app is to attract users and make them willingly consume your recommended products. Therefore, no matter whether you are operating an app online or offline, no matter how diverse the forms are, you should always take the six golden words "attract new users, promote activation, and retain users" as your lifelong goal.

If you want to achieve this goal faster and better through online promotion, you can start from five aspects: content operation, user operation , event operation, product operation , and data operation.

1. Content Operations

In the Internet age, content is media. Content can not only bring traffic to products, but also bring users to products. Whether it was the content marketing era dominated by SEO and search engines 5 or 6 years ago, or the current self-media marketing era, content is the key to accumulating user trust.

In today's self-media marketing era where everyone uses the slogan "content is king", app operations must also keep pace with the times and keep up with the times. In terms of content, try to provide valuable content to users to increase user stickiness to the app.

2. User Operation

To put it simply, user operation means "knowing what your users want to get through your app." In the app operation circle, there is a well-known “5W2H” analysis method: What, How, Why, When, Where, Who, How Much. Among them, Who means to know where your users are, that is, user operation.

Regarding this aspect, Bajie believes that it can conduct more user questionnaire surveys, or establish user feedback channels, and continue to pay attention to the problems and opinions raised by users during the use of the app, so as to improve the shortcomings of the product in a timely manner.

3. Event Operations

In the eyes of many WeChat public account operators , organizing activities is a very quick way to increase followers, and it is also one of the most direct ways to promote public accounts to users. In fact, the online operation of the app can also increase user attention and recognition through activities.

For example, the "Personalized Label Creation" activity created by the Plato app that was popular on WeChat Moments some time ago and the "Travel through the Forbidden City to See You h5" launched by Tencent are typical cases. A successful event operation can bring countless users to the app, but it is also necessary to find a form and satisfactory tools that fit the product, such as Baidu H5, Event Box, YiQixiu, etc.

4. Product Operations

As the cornerstone and foundation of operations, App products are an important part that cannot be ignored in the operation process. For users, no matter whether your app is updated, optimized, or upgraded, no matter how wonderful you say it is, the final product experience is the most critical. In short, product operation should focus on user experience. Of course, this is based on the clear positioning of the product.

5. Data Operations

Maybe the previous app operators did not neglect data, but just did not regard data as so important and did not know how big an impact data had on operations. Nowadays, it is said that we are in a big data era where "everything is spoken by data". We not only need data, but also more complete data.

Take app operation for example. You have gone through a lot of trouble to find various promotion channels, done a lot of promotion, and attracted many users to register and download your app software. But in the end, you find that the number of users who abandon or uninstall your app is always the same, and you are still at a loss. Because you don’t know what went wrong.

At this time, the role of data is reflected. The app user group data can help you understand the user's gender, age, regional distribution, mobile phone model and other information, so that you can position the user group as a whole; the number of new users can let you know the conversion rate brought by various promotion channels; user activity and retention rate can check the frequency and time period of users opening the app every day, and analyze which users leave because of disappointment with your app.

Although data does not represent everything, without data, we cannot know the actual effect of operations, so how can we make better operational decisions? The importance of data operations is self-evident.

"Rome was not built in a day", any operation cannot be completed overnight, and the same is true for app online operation. Operation is a long, drawn-out and arduous process that requires operators to advance in multiple areas. The five aspects mentioned above are what an app operator must go through. Only by enduring loneliness can you maintain prosperity. App operators , damn!