JD’s advertising copy is heartbreaking!

JD.com shot a new advertisement

Offended all the "successful people"

You don't have to finish this glass of liquor and drink it until your stomach is perforated.

You won't get any help, and you won't get any respect.

You don't have to give up playing music.

You don't have to release an album or give up your job.

Never mind being a punk with a milk bottle.

You don't have to write it down in a notebook.

Most meetings are a waste of time.

You don't have to pretend to be diligent and keep recording all the time.

You don't have to smile all the time.

You don’t have to reply to every WeChat message.

No need to like everything.

You don't need any account.

There is no need to require others to have any household registration.

Even if survival is difficult,

There is no need to send parents to the blind date corner and be questioned about their background.

You don’t have to buy a big house.

You don't have to take out a loan of 3 million when your monthly salary is 10,000.

Thirty years later,

When children ask you about your stories from those years,

You can't just have loans.

You don’t have to work for a big, well-known company to pursue your dreams.

Everything you want to escape from can be found there.

You don't have to go to a big city, nor do you have to escape from Beijing, Shanghai and Guangzhou.

You don't have to use someone else's article worth 100,000 yuan.

To decide your own life.

You don't have to change yourself.

You don’t have to believe in the 10,000-hour rule.

You don’t have to study success.

You don’t have to join the executive team.

No need to be second.

You don't have to listen to the noise of narrow-minded feminists,

Ignore those who only ask for privileges,

People who don't fulfill their obligations.

You don't have to prove your charm by how many girls you've slept with.

This is not worth showing off.

And you don't know who slept with whom.

You don’t have to make everyone happy.

You don’t have to bring gifts every time you travel.

You don't have to be a follower every time.

No need to bother calculating seating arrangements at the dinner table.

You don't have to return home in glory during the Chinese New Year.

No need to send such a big red envelope,

No need to drive everyone home.

You don’t have to take all the responsibility.

Don't feel bad for refusing to lend money to a friend.

Don’t feel guilty about your parents’ frugality.

You don't have to lend a helping hand to every beggar on the street.

You don't have to deliberately pursue the other side or the distance.

Every place you want to go,

There are people who want to escape just like you.

You don't have to park your car late at night.

Smoke a cigarette downstairs before going home.

You don't have to carry so much.

You don't have to succeed.

The whole world is teaching you how to be a "successful" person.

But no one cares whether your life is tiring or real.

This advertisement touched me the most today.

These are the last two sentences:

“You don’t have to carry so much, you don’t have to succeed.”

After watching this ad, I feel like there is nothing more to say.

There are just a few "no need"s that I must say to JD.com.

You don't have to slowly expand the lens from line to surface.

The creativity is so advanced.

You don’t have to make your copywriting insights so subtle.

Let consumers face their true feelings, where there is nothing to hide.

You don’t have to make such a cold product like finance so warm and touching.

How can other brands’ advertisements survive?

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Author: 4A Advertising Circle

Source: 4A Advertising Circle (ID: newggm)