How to promote WeChat Mini Programs? 4 ways to promote and attract traffic to mini programs!

When WeChat mini programs were first launched, they attracted a lot of people, and many people made their own WeChat mini programs. However, after registering the WeChat mini program, I found that making a good WeChat mini program is not as simple as I thought. One of the most important reasons is that there is no traffic. So how to promote WeChat mini programs? 4 ways to promote and attract traffic to mini programs! Next, Feng Chao from Jimifeng Technology will share with you 4 methods on how to promote and attract traffic for mini programs!

How to promote WeChat Mini Programs? 4 ways to promote and attract traffic to mini programs!

1. Advertising and promotion

Whether it is online or offline advertising, there will be a lot of exposure, similar to subway advertising. The subway has a huge daily flow of people and can reach various groups of people at different times of the day, so this kind of promotion method can widely advertise the mini program. Of course, strong exposure can indeed quickly let more people know about the platform, but it will also be more expensive.

However, you can choose to produce some low-cost videos and put them on the corresponding platforms. This form can also achieve wide publicity and greatly reduce costs.

2. Business card promotion

Business card promotion is mainly carried out through offline business card distribution. For example, when attending a business meeting or large-scale event, business cards can be shared on a large scale for dissemination. Therefore, operators can choose to attend some business meetings, expand their network in the process, promote their own mini programs by distributing business cards, and gain more traffic for their mini programs.

3. Self-media promotion

Weibo, Toutiao, Jianshu, Zhihu and other self-media platforms have large amounts of built-in traffic and are free promotion platforms. They can bring more traffic to personal mini-programs while also controlling promotion costs. In addition, you can choose to create some columns on platforms such as Zhihu, regularly answer questions or publish relevant articles for popular science. With the proliferation of advertisements, people will also have a lot of resistance to advertisements. Popular science answers will have unexpected gains and publicity effects.

4. WeChat community promotion and traffic diversion

WeChat mini programs cannot be shared to Moments, so WeChat community marketing is an area that should be taken seriously, especially WeChat groups. WeChat groups have large traffic, so mini programs can be promoted quickly. But as things like this happen more and more, people become immune to it. Therefore, individual operators can intermittently carry out some activities to promote the promotion of mini programs, which can better motivate people and allow mini programs to obtain more new traffic faster.

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