Business Analysis Skills Course

Course Features

1. Aiming to "solve various business problems", we provide a tailor-made course system that can be learned even without any basic knowledge

2. Top-notch instructors led by MBB senior consultants

3. 15+ case studies from different industries to help you better internalize the methodology

4. One lesson, one exercise + phased practical projects to test learning results at any time

5. Personalized learning plan, class teacher will help you to highlight the key points

6. Break down the fragmented knowledge points to solve the problem of "996" having no time to study.

In 8 weeks, you will solve the following problems

Break down the boss' unclear instructions into small, executable goals

Data that Baidu doesn’t have can also be easily found

Make an industry analysis of an unfamiliar field in 2 days

Quickly figure out how a company makes money

Get accurate and useful insights from users

Only use EXCEL to make data analysis full of insights

Draw a PPT that will make your boss and clients excited

Produce a consulting firm-level project report

8 weeks,

What will you gain?

Your gains include but are not limited to

Problem definition and decomposition

McKinsey 7+2-step problem solving method, Issue Tree problem decomposition, 80/20 principle, SMART principle, Gantt chart work plan

You will learn

How to break down the boss' unclear instructions into small executable goals?

Information Collection Methods

Search engines, industry databases, stranger interviews, focus group interviews, web crawlers, questionnaire surveys, expert interviews, field research, cross-validation

You will learn

How do you collect data that Baidu doesn't have?

Business Analysis Skills Course Outline

How do you turn your boss's problems into actionable plans?

How McKinsey consultants solve problems with 7+2 steps

How to make the problem definition more specific: clarify the cause of the problem and apply the SMART principle

How to break down problems into specific and actionable tasks: Using Issue Tree to sort out complex problems

How to use the 80/20 principle to make choices and focus on the most important tasks

How to formulate a reasonable work plan and complete the main tasks Case: Internet finance industry; Gym industry investment project information collection

How to collect information efficiently and concisely?
What are the common data collection channels? How to quickly determine the collection channels based on the characteristics of the data? How to cross-validate the data from each channel?

How to conduct expert interviews, field surveys, questionnaire surveys, telephone interviews, and focus group interviews

How to formulate a reasonable work plan and complete the main tasks Case: Internet video industry; gym industry

Exercise: Data collection for the steel industry, design of data collection plan for electric vehicle companies to enter the African market, industry research

How big is the cake? Observe the development of the industry through market scale analysis. Existing scale calculation: How to predict the actual industrial scale of the industry and how to measure the industry ceiling

Future scale forecast: Four steps to build a market forecast scale framework and reasonably predict future related variables

Case: Maternal and infant e-commerce industry, gym industry

How much of the cake can be divided? Understand the market segments and industrial chain and accurately judge the industry situation

Understand the composition of the industrial chain and the basic situation of each link

Understand the composition of the sub-industries and the basic situation of each sub-industry (scale, growth rate, profit margin, etc.)

Competitor analysis: How to analyze the key driving factors of industry competitors and how to sort out the industry competition landscape

Case: Logistics and express delivery industry, fitness center industry segmentation

How to help private equity institutions identify elites in asset management business and how to help institutions establish unique advantages?

Industry Development Status: What is the market situation of the private equity investment industry? What are the unique genetic advantages within the company?

Market segmentation analysis: According to what dimensions are the main players in the market divided into different categories? What are the competitive advantages of different players?

Conclusion: Set quantitative goals and reach qualitative conclusions; grasp customer needs and find the focus direction

Exercise: Analysis of China’s cold chain industry

Corporate Research

How to understand the business model and prospects of emerging enterprises?

How to understand the complex and ever-changing new Internet models based on several classic business models?

How to systematically analyze the key points of a new business model:

-Who is the client?

-How big is the market?

-How to win in the competition?

-How can a business last long?

How to solve internal problems in an enterprise?

How to price a new product and solve the problem of declining profit margins

What should listed companies and startups pay attention to?

What are the information collection channels for listed companies?

Learn to see the company's development status (operation status, financial status, etc.) from the annual report

Example display: Take a certain joint-stock company as an example

With so many channels for startups to collect information, how can we accurately identify false information?

How to predict the development potential of startups and correctly value them: Taking a startup fintech unicorn as an example

Exercise: Pinduoduo’s pre-IPO and post-IPO operational indicators and data collection methods

Screenshots of the course content: