【Marketing Case】10 April Fools' Day Creative Marketing Cases✔
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Let’s take a look at the new tricks of brands on April Fool’s Day. You can also learn from them for your own products in the future April Fools' Day Excellent H5 1 iFlytek Open Platform: Gossip Radio The editor has something to say: April Fools' Day is all about prank + prank + prank. The highlight of this H5 is the production of gossip news and audio broadcasting. It uses virtual characters with news topics such as Internet celebrities, stars, and hosts to embed news. Manually input the protagonist of the news, and immediately produce interesting "news" that will make you laugh after hearing it. Both the playability and entertainment value are worth considering. For April Fools’ Day marketing, this ribbon puppet is the one to go for! But it’s a pity that the brand’s exposure in H5 is low. April Fool's Day Excellent H5 2 PP Assistant: Anti-prank Training Ground The editor has something to say: The editor was attracted by this funny and vivid design at first sight, especially the LOADING page, which also has a very strong sense of April Fool's Day. It starts with a clown, and after entering the interface, there is a picture with a storyline. The level-breaking H5 still requires a little bit of "IQ". PP Assistant welcomed this April Fool's Day and did a game marketing. But what puzzles the editor is that isn't PP Assistant a mobile phone management tool? The whole H5 seems to be inconsistent with the product style of PP Assistant. People can't figure out, how are the prank experts and PP Assistant connected? April Fools' Day Excellent H5 3 Cloud Monkey: Huang Zhiye's Marriage Certificate The editor has something to say: Yunhou Global Shopping, as a popular cross-border shopping e-commerce company in China, has recently signed Huang Zhilie, who was very popular in I Am a Singer, as its spokesperson. This H5 communication is also to build momentum for the 325 spokesperson event, so the focus is on highlighting the spokesperson and driving APP downloads to occupy the market. So the creative idea was to use Hwang Chi-yeul’s marriage as the topic. Users can upload their own photos and combine them with Chi-yeul Oppa to form a wedding photo. In terms of design, real marriage certificate images were used to increase the realistic spoof effect. If you are single, please be cautious and be careful not to scare away your suitors. April Fool's Day Excellent H5 4 Universal Ed: Papapapa The editor has something to say: This creative H5 of Universal Aid is unexpected. It starts with the question "Who are you going to have sex with?". There are beauties from both the East and the West. It leads you into the ditch unknowingly. There is a trap at every step. Every screen is so tempting, but when you turn to the last screen you find that the person is not having sex anymore. What could be more tempting than having sex? Hand out flyers! It perfectly introduces the advertisement, making you unable to resist forwarding it to make fun of others. The creative idea is quite powerful. In terms of design, it adopts the Japanese comic style, which is in line with the needs of the plot. Click according to the prompts. The sexy ladies from Japan, the United States, and Italy use gif animations. April Fools' Day Excellent H5 5 Lizhi FM: The most complete trick in history The editor has something to say: In leveraging April Fools’ Day promotion, Lizhi FM was very straightforward this time. It did not directly mention advertising in its creative ideas, but truly implemented what content marketing is. Here are 10 fun and funny tricks for playing pranks on your friends circle on April Fools' Day. You can play a trick on others by simply forwarding them. Just for this high-quality and funny content, which is so in line with the tone of April Fools' Day, you have to forward it. You can spread the brand in minutes. The bright rose-red background, matched with various bright-colored text boxes, creates a high atmosphere. And that chicken, why are you posing like Sister Jin? April Fools' Day Excellent H5 6 Tencent Penguin Films: The Mysterious Coffin Festival The editor has something to say: This H5 produced by Tencent Penguin Films was made for its 2016 new drama Ghost Blows Out the Light, so the entire content and creativity revolve around the story of Ghost Blows Out the Light. Let you experience a tomb-raiding journey, light up the lights, and start digging for gold. Oops, you are accidentally poisoned and need to sacrifice your friends to lift the curse. Who should you write about? Of course, it is the one you want to prank the most, and there are various sacrificial methods for you to choose from. In the end, you turn your friend into food alive, and advertisements appear while you are laughing. The whole picture and music are eerie and creepy. The story details and picture materials are all from the original novel of "Ghost Blows Out the Light", which is very appropriate. April Fools' Day Excellent H5 7 Oreo: Fantastic Oreo The editor has something to say: Oreo’s H5 promotional ad is similar to the selfie tool Meitu XiuXiu. Since everyone loves taking selfies and putting all kinds of stickers on their photos, let’s make an Oreo packaging sticker advertisement. There are 6 kinds of packaging and various stickers. After making it, you can forward it to your friends circle and participate in the lottery. We are so used to seeing selfies on WeChat Moments, so it’s quite fresh to suddenly see an Oreo photo. The producer can also indulge in the feeling of being a product spokesperson. In terms of design, the cute illustrations full of childlike fun, paired with bright sky blue, are fresh and elegant, just like the taste of Oreo. April Fools' Day Excellent H5 8 Migu Reading: How many seconds does it take to poke your butt 50 times? The editor has something to say: Migu Reading’s promotion this time uses free books as a benefit point to attract downloads and registrations. However, it is difficult to arouse users’ interest and attention by simply saying this. The creativity uses the game of how long it takes to poke your butt 50 times as an entry point to attract the attention of netizens and encourage them to join in the competition of hand speed. Then, Migu Reading is introduced with the sentence “No matter how big your pocket is, it can’t hold 50 books”. It can hold 150,000 books without any problem, and it’s free. It combines spoof games with brand promotion very well, improving the secondary communication effect. In terms of design, a comic style is adopted, with the simple back view of denim shorts highlighting the key points, and the dark blue background fits the dark psychology of this spoof. Excellent April Fools' Day H5 9 Longguang Group: The Times actually published a China Shenzhen edition The editor has something to say: A newspaper from 2020, the Shenzhen edition of The Times, tells you what Pingshan was like at that time. Director Feng came here to make a movie, the high-speed rail and subway go directly to the area, Tesla comes here to purchase, and companies from all over the country come here to trade carbon emissions. Doesn’t it sound amazing? I have traveled through time to tell you where your wealth will be in the future, so why don’t you hurry up and buy some property! The joke about Longfor Group is that it doesn’t talk to you about the present, but about the future. How great! In terms of design, red is used as the main color, and the dynamic picture on each screen is a GIF dynamic picture, which is vivid and eye-catching. April Fools' Day Excellent H5 10 Go Home for Dinner: April Fools' Day Special The editor has something to say: Go Home for Dinner is positioned to provide office workers with safe and delicious meals, so the entire creative idea revolves around eating. You are asked to fill out a questionnaire about your eating habits and pass it to your friends to see if they understand you. The various funny answers are really amusing. After setting it up, you can send it to your friends, let them participate in the test interaction, and also receive meal tickets. The design adopts a funny comic mode that matches the April Fools' Day atmosphere. The pictures and texts of the test questions on each screen are well matched, and the text is also very interesting. But I always feel that it is a test question disguised as April Fools' Day, and it is not funny or interesting enough. ↗The above is the collection of H5 cases for April Fools’ Day↖ When brands use April Fools' Day to promote their products, it is important to interact with users through pranks and jokes to enhance their enthusiasm for participation and sharing. However, it is also important to pay attention to the final landing point, which is brand promotion. How to implant brand information or event information in a natural and unstuck way, and how to make users remember you instead of just laughing it off after playing, requires hard work to find the common string between creativity and brand. 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