Learn how to set up SEM search bidding flash in 10 minutes

When I first entered the industry, I was in a hurry to take over the account, so I heard my senior say "Flash Investment must be implemented". At that time, I couldn't find where the Flash Investment was. I always thought: since my seniors have emphasized it so many times, I must pay attention to it, so I set up a few simple flash investments without saying anything. As a result, it really helped me a lot. Later, I took the time to study this flash investment and found it to be a good thing. The following will explain the SEM search bidding flash settings, I hope it can help everyone.

1. Entrance

This is usually the easiest entrance to find.

2. Device and binding method

It will be divided into PC and mobile versions, both of which can be set to bind accounts and plans/units respectively. If it is comprehensive, you can bind the entire account and cover everything; if it is directional, you can bind a specific plan or unit. You can also set some styles specifically according to the data situation later.

3. Naming

Promotion name: set a name that you can understand and is relatively clear

Select industry: Choose your business industry

4. Style selection

The styles are divided into five major styles: holographic, window display, navigation, graphic and text, and list. Each style generally has 2-4 small styles, for a total of 15 styles. There will be more applicable styles for different industries, and you can make specific choices based on the industry.

5. Notes on Setting

Except for the image and text styles which are relatively easy to set, the others are still relatively cumbersome, especially the navigation and list types, because there are many sub-links involved. The key point here is the selection of titles and links. It is recommended that the titles can choose the advantages of the binding items and target the needs of the crowd. The links should preferably be links to the corresponding content. One-to-one correspondence is very important.

6. Pay attention to conversion data

If the link is set up for tracking, if there is a click, you can check it. During the period, you can pay attention to the display ratio. If there are good display data, you can extend it to a wider range of items. If there are poor display data, you can try a premium.

Author: Li Gongzi

Source: Gongzi Suibilu (gzsuibilu)