APP promotion practical information: the most comprehensive APP operation and promotion channels in history!

360, App Store , Baidu Mobile Assistant , 91 Android, Wandoujia , App Store , Jifeng, Sogou UC Taobao Mobile Assistant, NetEase, Nduo, Youyi Market, Anzhi Market , 3G, Mumayi, Liqu Market, etc.

The so-called operator channels refer to China Mobile, China Unicom, and China Telecom operators. Their main advantage is their large user base. If your product is good enough, you may be able to get support from the operators.

These are the official app stores of Samsung, Huawei, Xiaomi, Lenovo, LeTV, Gionee, Coolpad, OPPO, VIVO, Meizu, Qihoo, and Nut.

The first type is third-party stores. Channel specialists need to prepare a lot of materials and conduct tests to connect with the application market. The rules of each app market are different, so it is crucial to communicate with the person in charge of the app market and accumulate experience and skills. If you have sufficient funds, you can place some advertising spots and make recommendations.

For example, download sites such as Sky Download, Huajun Software Download, Baidu Software Center, Zhongguancun Download, Pacific Download, etc. can also submit your app to gain users.

Various tasks are displayed in an app (downloading and installing recommended apps, registering, filling out forms, etc.), and then users complete the tasks in the game embedded with the points wall to obtain virtual currency rewards. Based on CPA (Cost Per Action) billing, developers can get a share of the profits as long as users complete the points wall tasks.

Also known as interstitial advertising, it is an action-triggered full-screen/half-screen pop-up or embedding ad when using the App. Mobile games are suitable for this form of advertising, and they have good performance in click-through rate , conversion rate, and user activity. It can pop up in half-screen or full-screen form when the application is opened, paused, or exited, which can cleverly avoid the user's normal experience of the application. Because of their large size and stunning visual effects, interstitial ads have a very high click-through rate and good advertising effects.

If you purchase on a CPA basis, agree on a CPA price with the other party (of course, the higher the price, the more users you will get). It would be best if you could also set a KPI, such as a minimum next-day retention rate, or a minimum 24-hour shopping rate, etc. With such an agreement, user quality is guaranteed.

It is not mature yet, and media resources are generally connected to large platforms such as Google and Inmobi. It is still unclear whether mobile DSP will become a more reliable delivery method in the future. Let's wait and see~

This type of promotion is an informal means, but it is very popular in China. After all, most Apple mobile phone users use the APP Store to download APPs. If your APP is directly in the top few positions, it can certainly quickly gain users' attention and obtain a higher real download volume. However, the price of manipulating the rankings is relatively high. The price for the top 25 on the domestic list is around tens of thousands of yuan per day, and the price for the top 5 is even higher. Since this type of promotion is relatively costly, it is usually done in conjunction with news hype, which makes it easy to become famous quickly.

Also known as traffic exchange, it means exchanging traffic through BD cooperation. You promote my app, I promote your app, and we exchange users with each other.

As an important means of operating mobile applications , push notifications are increasingly valued by mobile game operators . When the same content is sent to all users, pushed at any time, and the performance of the push remains unchanged, users will gradually become annoyed after receiving such non-targeted pushes many times. However, what annoys users is not the push function itself, nor the number of push notifications sent. What is important is the content sent.

A form of advertising that pops up when an app is opened. It works well, but it greatly affects the user experience.

It can be simply understood that one or more pictures displayed in the application are the focus pictures. It is located in a very obvious position within the app, using a combination of pictures to play content, similar to the focus news except with pictures. It is usually used on the homepage of an application or a channel. Because it is in the form of a picture, it has a certain appeal and visual appeal.

Kingsoft, Free Apps, Goqu, APP123... Most of the settlement methods are CPT. Due to the limited resources of IOS promotion channels , prices have been rising. Many collaborations require an annual framework. Even if the collaboration is based on CPA, the price of e-commerce is more than ten yuan/activation. In the early days, the user quality of such channels was good, and the channels were basically not watered down, so the data was still relatively reliable. However, after long-term advertising, users will develop "aesthetic fatigue" and the promotion effect will gradually decline.

PP Assistant , Syncios , Kuaiyong, 91... The settlement method is mostly CPT, and you can also communicate for CPA cooperation. The quantities of these companies are not very large, but you can still try. I don't have any channels to promote jailbreak, so I know very little about it.

Don't underestimate the open platform! Submit your mature APP application to the Internet open platform to enjoy massive users, such as Tencent Open Platform, 360 Open Platform, Baidu Open Platform, Kaixin Open Platform, Renren Douban and other open platforms. Give your users a different experience.

A type of online SNS promotion method that is still popular nowadays is to embed it into texts, pictures, and videos that can be spread quickly in a relatively soft way, spread it in major SNS communities, and bring in a high burst of traffic. This is not impossible. What is needed is the topicality that the product itself can create and the execution ability of the marketing team.

(Quality of promoted users: uncertain) Generally, payment is based on the number of articles, and the price is negotiated by both parties in advance. It may be the most cost-effective form of promotion if successful event marketing is carried out. It is also possible that there will be no effect at all. Be careful to control the scale. Too much is as bad as too little. Users nowadays are very smart.

This method is relatively evil, but it can also bring traffic.

There are many WeChat groups now, and many people organize activities in the groups to give out red envelopes for downloads. The good results can bring hundreds of downloads every day.

By posting comments and improving rankings, you can also gain more users for the app.