An inventory of APP overseas advertising review policies!

What is the latest APP advertising review scope and key focus areas? What are the high-frequency violation hotspots recently? This article brings you the APP advertising policy content for APP overseas advertisers!

1. Key points of APP advertising review

1. Landing page and advertising experience

The brand message presented must be consistent across the entire advertising experience, including Facebook public pages, ad content, and landing pages. The link landing page must work properly in all browsers, including desktop and mobile, and all operating systems and telecom operators.

The redirected landing page must clearly and accurately reflect the APP product you promote in the advertisement. Ads cannot link to landing pages that automatically start downloading software or launch malicious programs or spyware.

2. APP CONTENT

In addition to the advertising content, Facebook will also download the APP for review when reviewing APP promotion. If the content of the APP violates Facebook's policy regulations, such as one-yuan bidding, financial insurance and loan services that are not regulated, etc., it will be banned from advertising.

3. Recommendations for removing apps from app stores

If you find that your app has been removed from a third-party app store, please pause all running ads. Wait until the appeal is completed on the third-party app store and the app is back on the shelves before restarting Facebook advertising.

After confirming that the third-party app store has re-listed the ad and the redirect link is normal, you can appeal the ad that was previously judged to be an invalid landing page/invalid app link.

If the advertiser has decided to abandon the APP, please pause and delete all associated Facebook ads and no longer run ads for this app.

4. New application APP developer authorization certification

Starting April 7, 2022, to verify the ownership of mobile apps on the Meta for Developers app panel, developers will need to confirm the ownership of the newly created app from Google Play or iOS mobile apps before adding the app under settings.

If app ownership has not been confirmed, advertisers will not be able to optimize Facebook ads for app installs for their mobile apps.

How to confirm whether the APP needs verification

If the ownership of the app needs to be confirmed, you will receive a message in the app's reminder inbox and a corresponding notification will also be received in the app panel. In the future, you may also receive alerts via email about verification requirements, and failure to take relevant action may result in loss of platform access or disruption to other applications.

How to confirm ownership via app-ads.txt

When adding or editing an app on the App Dashboard, developers must confirm ownership of the mobile app via an app-ads.txt file on the website domain listed in their app store listing.

To complete mobile app ownership confirmation, developers can visit the App Settings section of their app dashboard. After entering the package or bundle information for their mobile app, developers can start ownership confirmation by selecting "Confirm Ownership" at the bottom of the page.

Facebook will check for the presence of a valid app-ads.txt file at the provided domain URL and confirm app ownership and list any errors that need to be corrected before trying again.

II. APP Advertising Policy Guidelines

1. Novel News APP

Facebook advertising materials must not contain content that is frightening, horrifying, disrespectful or overly violent, must not use sensational titles and descriptions, must not sexualize images or make novels adult.

2. System tool apps

Facebook advertising materials must not display non-existent or unreal features, such as perspective, 3D projection, and mobile phone weighing. You cannot display functions that the APP does not have to mislead users, such as play buttons, notification reminder icons, check boxes, and other fake buttons that do not actually exist in the APP.

3. Dating and social apps

Dating apps need to apply for the whitelist after opening an account on Facebook, and must strictly comply with targeting requirements when placing Facebook ads, such as being over 18 years old, having a single or unfilled relationship status, etc.

Dating apps must provide one-on-one matching, be free and optional, and cannot be in the form of casual encounters or “hook ups”.

Social apps do not need to apply for the whitelist, but words that suggest dating, such as "love, matching, dating, single", are not allowed to appear in them.

The Facebook advertising materials of social apps cannot contain heart icons, highlight features such as dating and finding a partner, or use material descriptions such as displaying real-life portraits on a map or the actual distance from the user.

4. Financial loan apps

Financial loan apps must clearly indicate the APR or interest rate, the loan term must be no less than 90 days, and the physical address of the company providing this product must be indicated on the landing page. At the same time, Facebook ads can only be placed to users who are 18 years of age or older and cannot promote misleading student loan consolidation, forgiveness and other services.

Author: YinoLink

Source: YinoLink