Human weaknesses = marketing hot spots! 3500 words to expose human nature and teach you how to cover the sky with one hand

As the saying goes, man proposes, God disposes, but God disposes, too, because human nature has both darkness and light.

For people who do marketing , it is crucial to see through human nature and take advantage of its weaknesses. In many cases, it can even achieve twice the result with half the effort. So, what are the weaknesses of human nature that can be used for marketing? This is a serious issue that deserves further study.

In the following text, we will talk about darkness first and then light, hoping to give you some inspiration.

This article has 3,500 words.

The Dark Side of Human Nature

Human nature is already so difficult, let us happily expose it:

The darkest part of human nature is that people are willing to sell out their souls for fame, wealth, love, and desire.

Human marketing is nothing more than kidnapping with fame, tempting with benefits, teasing with emotions, and manipulating with desires.

One of the most peculiar weaknesses of human nature is that we care about our reputation in the eyes of others.

——Arthur Schopenhauer

One more note,

The more people you care about, the more vulnerable you become.

--" game of Thrones"

So the customers are kidnapped from six levels:

1. Environmental kidnapping

Make the customer believe that he must pay for the scene, otherwise it will be considered rough by others.

For example,

Bags are divided into spring, summer, autumn and winter styles. According to folk saying, buy autumn bags at the beginning of autumn.

Anti-radiation clothing is a must-have for pregnant women. If you don’t think about yourself, you have to think about your baby.

Sanitary napkins are divided into summer and winter types. They are ultra-thin and cool in summer, and thick and warm in winter.

2. Behavioral kidnapping

Make the customer believe that he must pay for his behavior, otherwise he will be considered low-class by others.

People never consume use value itself; they always consume things as symbols that can highlight themselves.

——Consumer Society

For example, Uniqlo , Starbucks , and IKEA are expensive because they give you the illusion that you have entered the middle class when you see their photos...The illusion is so strong that you have to take a subway during rush hour and squeeze in with a bunch of losers like you in an extremely uncomfortable posture, smelling the sweat of strangers, and then return to your shabby rental house to relieve it.

3. Capability kidnapping

Make customers believe that they must pay for knowledge, otherwise they will be considered ignorant.

For example, like Luoji Siwei , he talks about astronomy without talking about how to wait for money to fall from the sky, talks about geography without talking about how to pick up money from the ground, and talks about history without talking about how to dig money from ancestral graves. Why is he still praised to the sky? Because knowledge is actually used to show "Look, I even know this."

——In order to avoid being deceived, everyone is forcing themselves to act cool

4. Moral kidnapping

Make customers believe that they must pay for nobility, otherwise they will be considered immoral by others.

For example, is vegetarianism necessarily more noble than eating meat? Vegetarians are eating the plants that produce oxygen for the planet we live on. To save the planet, we should eat the vegetarians.

5. Identity kidnapping

Make the customer believe that he must pay for the label, otherwise he will be considered as missing out.

For example:

Use "light luxury" to provide a haven for those who want to show off even though they are poor;

Use "fashion" to provide a haven for those who only know how to pick up cheap goods;

Use "light maturity" to provide a haven for those who are young but know how to act;

Use "Yuppie" to give those who act like hooligans a haven where they don't want to be scolded;

Use "innovation" to give those who copy Apple's products a chance to use them...

6. Soul kidnapping

Make the customer believe that he has to pay for the world, otherwise he will be considered to have lived in vain.

The outlook on life in "The Godfather": The first step is to strive to realize your own value, the second step is to take good care of your family, the third step is to help kind people as much as possible, the fourth step is to speak for the tribe, and the fifth step is to win honor for the country...

In fact, if the first two steps are successful, life can be considered complete, and the third step can be called great. Those who arbitrarily reverse the order, such as celebrities on TV who preach environmental protection and energy conservation, who live in a 30-room villa with air conditioning and hot water even when no one is in it, and then accuse you of using incandescent lamps and not energy-saving; or who kill dozens of snakes to make a snakeskin bag the same as that used by migrant workers, and then accuse you of using waste paper to wipe bicycle mats and being environmentally unfriendly, all have ulterior motives.

The most frightening thing is not that you don’t get rewarded for your efforts, but that you are despised for your efforts.

——Human nature is like this, afraid of not getting it, and even more afraid of losing it

Therefore, humanistic marketing is to tempt customers with "benefits" from both positive and negative sides:

1. Positive benefits are "what you can get "

For example, those who do P2P will distribute money and gold bars on the spot, exchanging their interest for your principal.

2. The negative benefit is “not losing”

For example, Amway’s business philosophy: Amway is not a sales company, but a free enterprise. Amway’s business philosophy is based on the four cornerstones of “family, freedom, reward, and hope”, which is to prove that if you do offline MLM, you will not lose your family, freedom, reward, and hope…

Later, this trick was learned by WeChat businessmen. Working from home is family, not having to punch in is freedom, commissions from consignment sales are rewards, and stacking goods is hope...

Since ancient times, deep affection cannot be retained, but routines have always been used to win people's hearts.

Therefore, humanistic marketing is to use "emotion" to tease customers from the positive, negative and similar aspects.

1. Positive emotions are the "itch point"

Let your customers love you because they are loved by you.

NASA once designed a machine for male astronauts to urinate in, with sizes of "small", "medium" and "large". But later they found that no one would choose the size that suited them, so they changed the names to "large", "very large" and "huge", making it difficult for astronauts to urinate...

Later, Starbucks learned this trick, which made Luo Yonghao slap in the face:

2. Negative emotions are “pain points”

Let your customers love you because they don’t love others.

If Uber adds a mute driver button, if Watsons puts up a shopping guide avoidance sign, if someone opens a dumb barber shop... those can all be considered core competitiveness.

3. The feeling of being on the same side is "passing the point"

Let your customers love you because you are one of their own.

The so-called "insider effect". Most netizens are poor, miserable, ugly, vulgar, homebody, lustful and bad. You have to pretend to be even poorer, more miserable, uglier, more vulgar, homebody, lustful and bad, so that customers will treat you as one of their own and voluntarily become your "spreaders".

——For the specific interpretation of those seven words, please read the previous article "Why is it easy to make money from Diaosi and how to succeed in Diaosi marketing? 』

Because people who want to violate you don't care what you are wearing.

Therefore, human nature marketing is to vent desires and have no desires, and then use "desire" to tease customers.

1. Provide customers with sexual gratification

Overcharging hungry customers.

Why do so many women chase after celebrities? Because women dare to imagine themselves walking with their heads buried in the arms of a tall, rich and handsome man driving a BMW and laughing, and then stage an indescribable story of a domineering president abusing the girl next door; men are mostly more rational, and think about themselves wearing big shorts and big slippers standing next to Fan Bingbing and Lin Chiling who are wearing evening gowns, which is not harmonious...

So live streaming is popular. If you pay half a month's salary and send small gifts, you can get the anchor to call you brother and expose your body to you inadvertently, so that you have the illusion that you are a rich and handsome winner in life who drives a BMW in the virtual world...

So the empty talk about "Internet +" is actually just a study of how to find hungry and eager customers to ask for exorbitant prices in the regulatory vacuum of the Internet:

For example, moving stand-up comedy online is Luoji Siwei...

2. Make customers wantless

You want to have a cat, but you think it’s too messy to clean up the poop; you want to have a dog, but you think walking the dog is troublesome; you want to have a girl, but you think it’s too hard to make money - in the end, you end up with nothing, and you tell yourself that you like freedom.

Well, with most people's talents and efforts, they are only worthy of loving freedom.

Therefore, the two core AOEs promoted are "This is a way of life" and "Be brave to be yourself".

For example, I am Chen Ou (brave to be myself), I speak for myself (this is a lifestyle);

For example, the dynamic zone is my territory (brave to be myself) and I am in charge (it is a way of life);

For example, KFC We (brave to be ourselves) do chicken right (this is a way of life)...

summary

The darkness of human nature is that people are willing to sell out their souls for fame, wealth, love and desire; human nature is used for marketing, using fame to kidnap, wealth to seduce, love to tease and desire to manipulate; because the principles of human nature are similar to those of "Nine Swords of Dugu", if one can anticipate the opportunities of "people", one can let "nature" do whatever it wants.

This is true of the dark side of human nature, and it is also true of the bright side of human nature.

The real world is no better than the dystopian era in the movie Cloud Atlas...

The purpose of most people's existence is to reproduce and provide the necessities of life to the elite class from generation to generation.

Even if the reality is like this, it cannot kill the yearning for light in the insulted and damaged human nature.

So various mentors prepared two flavors of chicken soup for the soul for you:

The spicy soup of "hard work will get results" makes you angry;

The clear soup of "If you can't get it, enjoy the process" will help you relieve your internal heat.

Then he sells you Liuwei Dihuang Pills with his left hand and Niuhuang Jiedu Tablets with his right hand, collecting money with his left hand and with his right hand...

Children, do you want to know why your elders, superiors, and superiors all tell you that "hard work will yield results"?

The elders asked you to work hard because they were afraid that you would not be able to become strong if you hated your father.

It's clearly your parents' idleness that caused you to lose at the starting line 800 kilometers away, and you have to blame yourself for running into obstacles everywhere.

Your superiors ask you to work hard because they want to ride you like a horse.

Use your tactical diligence to cover up your strategic laziness. If you run right, it will be the credit to your superiors; if you run wrong, you will be the one exhausted to death.

Going online makes you work hard because you want to rely on yourself

No matter how good the product is, no matter how low the purchase price is, it is still less than one ten-thousandth of the channel and publicity cost; saying that the product is good and the purchase price is low will allow the downstream channels and publicity efforts to make a huge profit.

The premise of "hard work will get results" is the resources given to you by your predecessors, the technology given to you by your superiors, and the platform given to you by your superiors. Trying to succeed through sheer hard work is as ridiculous as wanting to make delicious dumplings with only flour. Therefore, if your predecessors gave you resources, you should work hard to support them. If your predecessors did not give you resources, you should work hard to learn skills and use your skills to exchange for resources and platforms. This is your only path to light.

Kids, do you want to know why life coaches and career mentors all teach you to “enjoy the process if you can’t get it”? Because they want to package the process and sell it to you at a high price...

1. Life mentors package the process into Niuhuang Jiedu tablets and sell it to you at a high price.

Why did he hold up the merit box when he was advising people to let go?

For example, inspirational novels and comics do not tell the story of mediocre people working hard to realize their dreams, but rather the story of geniuses crushing mediocre people who have no talent but work hard, making you put yourself in the shoes of the genius and forget about yourself.

For example, Chinese Pastoral Buddhism teaches you to chant Buddha's name daily, donate money during festivals, and be reborn in the Western Pure Land after death, because every Buddha's name you chant daily reminds you that the merit of donating money during festivals will be doubled.

For example, there is an old Chinese saying that a full man does not know the hunger of a hungry man. This is an era where if you cannot become a house slave, you will have to wait for your assets to depreciate. This is an era where wage increases will never catch up with housing prices. What rights do you have to persuade the people not to become house slaves? Why do you use chicken soup for the soul of struggle to dispel the people's dreams of buying a house? 』

——New Weekly "All those who advise the people not to buy houses are hooligans"

2. The career mentor packages the process into Liuwei Dihuang Pills and sells it to you at a high price.

On the way to gold panning, selling shovels is always the most profitable.

For example, if you want to know which company has the best excavator technology, Shandong Technical School will choose Lanxiang, with a monthly income of 20,000 to 30,000 yuan...

For example, at Talang100, you can systematically study Internet marketing and thoroughly master Internet marketing thinking, methods of doing things and specific skills. Being an Internet marketer with an annual salary of 250,000+...

The premise of "enjoying the process if you can't get it" is to pay merit money to your life mentor and bribe your career mentor. The cheat code of the game is ↑↑↓↓←→←→BA, and the cheat code of reality is ¥¥¥¥¥¥¥¥¥¥¥......

Those who are sad have two reasons for sadness: either they are ignorant or they have hope.

——Camus

If you have no knowledge, buy strength from your career mentor; if you have hope, buy tranquility from your life mentor.

summary

Life is destined to vacillate between "I must work hard, tomorrow and tomorrow and tomorrow are so many" and "I just want to enjoy life while I can, drink while I can!" Don't let the truth about your elders, superiors, superiors, life mentors, and career mentors block your human yearning for light, but instead use them to shield you from the wind and sun.

Because the principles of human nature are similar to those of "Nine Swords of Dugu", if one can anticipate others' moves, one can act arbitrarily. They are taking advantage of your human nature.

The Dark Side of Human Nature: Man’s plans are not as good as God’s plans, but God’s plans are not as good as man’s. Human nature has both darkness and light. Seeing through the situation, you will predict that "people" will take the initiative and then act recklessly. Just watch the world in turmoil and the dangers everywhere. Just use the tricks in this article to make a fortune.