Facebook advertising tips!

There seem to be many reasons why Facebook rejects your ads. How should we understand and deal with them?

Why was my Facebook ad disapproved?

In order to ensure a good user experience, Facebook sets many terms and restrictions when businesses place advertisements. If you violate certain rules, Facebook will refuse to approve your ads or even suspend your account.

Facebook is now more strict with the approval of ads. Before resolving the issue of being disapproved, you should first confirm whether you have violated any of the following advertising regulations that Facebook does not allow:

1. Contains inappropriate content:

Such as adult content, controversial content, misleading content, profane words, forged documents, links containing spyware or malware, etc. These contents are illegal in daily life, and Facebook is no exception, so it is normal for them to be banned.

2. Misleading content:

The most common misleading content is that you write in your advertisement that your company or product is the best or the best in the region, the country, or even the world, but you do not have relevant proof provided by a third-party company. Try to avoid using exaggerated or inaccurate words.

3. Phrases that mean "click here now":

If you want your audience to click your button and be redirected to a page, you need to use its “Call To Action” feature, otherwise Facebook will immediately stop your ad.

4. The URL shown in the ad is different from the actual URL:

For example, you display an ad with the URL abc.com, but when you click on it it actually takes you to xyz.com. This is not allowed by Facebook.

5. Ads that violate the “Personal Health” clause:

Advertisements must not contain "before and after" comparison images or images of unexpected or impossible effects. Advertising content may not suggest or attempt to cause viewers to have a negative self-image in order to promote diet, weight loss or other health-related products.

6. Improper use of Facebook branding:

Facebook or Instagram may not be used as the most unique or prominent selling point of the advertising creative content; Facebook brand elements such as design or colors may not be changed. If you want to mention Facebook or Instagram in your advertising post, you must write the full name with the first letter capitalized. You cannot write "f", "FB", "instagram", "ig", etc., or directly use Facebook or Instagram as a verb.

7. The image and text coverage ratio is incorrect:

Although few people would stuff image ads with words, if you’re not careful, it’s very likely that your ad’s reach will drop significantly, or even be rejected by Facebook. This is because Facebook cares a lot about the user experience and believes that images with too much text content will reduce user favorability, so it will reduce the advertising reach of such materials.

To check if your ad text coverage is too high, you can use Facebook's online image text checker tool.

8. Multi-Level Marketing:

It refers to a pyramid-type direct sales method. It is recommended not to use Facebook ads, as Facebook has many restrictions on this type of advertising.

If you are sure that you have not violated the above issues, but your ad is still rejected by Facebook, please first check the rejection reason given by Facebook (if the ad is rejected by Facebook for violating the policy, Facebook will send an email to the advertiser's mailbox, which will briefly describe the reason why the ad was rejected).

Then choose the appropriate method from the following to ensure that the advertisement is published smoothly.

• Method 1: Check whether there is any discrimination

Ads may not discriminate against, emphasize, or imply any personal characteristics of a user. Includes direct or indirect emphasis or implication of a person's race, skin color, religion, age, sexual orientation, physical or mental disability, health condition (including physical and mental levels), financial status, criminal record or name, etc.

• Method 2: Re-edit the creative

If the message displayed by Facebook is related to the creative, you will need to correct the words, images or videos used in the ad to be approved by Facebook again.

You can follow Facebook's instructions to modify the parts that are considered to violate the advertising policy. Once the advertiser re-edits the ad and saves it, the disapproved ad will be reviewed again.

• Method 3: File a complaint directly

If you believe that there are no issues with your ad, whether in terms of targeting or creative materials, you can directly apply for an appeal in the disapproval message, and the ad will then enter manual review.

There is an appeal (Request Review) option under the reason for rejection. After clicking it, you can select the reason for appeal and explanation.

Based on past experience, after selecting the reason for appeal, you should also fill in a detailed explanation, including the content of the post, so that Facebook can more easily understand the purpose of your advertising when reviewing it again. It is best to fill it in English.

• Method 4: Seek assistance from Facebook customer service

If your application is still rejected after your appeal, but you can’t find any improvements, you can go to the Facebook Advertiser Support page to seek help from customer service:

After selecting Get Started, you can see different projects. You can select Ads to see frequently asked questions and the manual customer service at the bottom, so that you can directly ask Facebook the reason for the rejection and how to make the ad run smoothly.

I hope the above information can help you. Facebook's approval process is becoming more and more rigorous, so from time to time there will be cases where ads with no problems are rejected. But don’t be too nervous even if it’s rejected. Following the methods mentioned above should help you solve the problem of ad rejection!

One last suggestion: Before you officially launch Facebook ads, please take a look at Facebook’s advertising policies, carefully monitor the ad data, and confirm whether the ad creatives and landing pages are compliant to avoid various factors affecting the ad’s credit score.

Author: Papaya Mobile

Source: Papaya Mobile