Douyin Promotion and Operation丨How to write a Douyin title that gets over 10,000 likes?

When it comes to new media, the first thing that most people think of, besides WeChat public accounts, is the currently popular "Tik Tok" platform.

This short video platform, which rides on the popularity of "short videos" and relies on the powerful recommendation algorithm of "Toutiao", is gradually "invading" and infiltrating every aspect of most people's lives with an unstoppable attitude.

For WeChat business partners, giving up the "TikTok" traffic pool is tantamount to a miner turning a blind eye to the gold mine that is right in front of them. How to mine the "TikTok" gold mine? Why not start with the "title" that you can see at first glance?

Tik Tok also has "titles", and they are very important!

The biggest highlight of "Tik Tok" that distinguishes it from other short video platforms lies in its unique machine recommendation algorithm, which expands the recommended group from "small to large".

That is, first push the content to a small number of users who have been tagged with the same label as the content, and judge whether the content is high-quality and worth recommending again based on their "reactions", and then decide whether to gradually expand the scope of content recommendations.

The users' "reactions" are mainly measured by the following four indicators: completion rate, number of likes, number of comments, and number of reposts.

Generally speaking, the test is whether the content is attractive enough, so there is no doubt that content is important. However, in the process of publishing a video, there is another part that is equally important, that is, the title.

The reason why the title is important is that it determines why users are attracted to the video and click on it, and whether they will leave a message and interact with the author after watching the video.

This part of the content usually appears in the lower left corner of the published short video. We can guide users to leave messages, like, etc. by asking questions or asking counter-questions, thereby increasing the chances of the video being recommended.

In addition, by adding popular hashtags, tagging friends or official assistants, you can also increase the chances of content being exposed to a certain extent.

So, is there any rule to follow when choosing a title? The answer is without a doubt.

Of course, before answering this question, we must first understand the two core functions of video titles, which are also the key reference directions for writing video titles:

1. Let users click on the video to watch it

2. Get more accurate recommendations from the platform - review by the platform

After understanding these two points, you will be more purposeful when writing titles.

Show it to users

In addition to simple narrative and summarizing the main idea of ​​the video content, the title can also cleverly use numbers in the title and take advantage of user pain points or curiosity to guide users to leave messages, like clicks, etc. This will increase the chances of the video being recommended.

1. Simple narrative

Narrative titles help users reduce the cost of understanding the video through a complete description, so that users can understand the main idea of ​​the video just by reading the text.

2. Use numbers wisely

Numbers themselves are powerful. When users browse content on the interface, they will not stay on the title for more than 2 seconds. So how can you let users see your title at a glance in a short time?

This requires that the short video title be concise and clear, as well as intuitive, and numbers just happen to have such characteristics.

For example: "800,000 yuan, a 400m2 single-family house in downtown Shanghai"

Just looking at the title, the use of numbers allows users to immediately grasp the key points of the video content: a 400-square-meter small building in Shanghai was renovated with only 800,000 yuan.

In addition to placing the content more intuitively in front of users, the use of numbers makes the title look more precise and concise, which gives users a sense of affirmation.

After watching the video, users will understand clearly how it is possible to renovate 400 square meters with only 800,000 yuan. The use of numbers makes the user's vision very impactful, and to some extent is also to guide users to watch short videos.

Therefore, cleverly using numbers in Douyin titles and replacing all words in the title that can be expressed in numbers with Arabic numerals can further enhance users' visual sensitivity.

It should be noted that the Arabic numerals "1, 2, 3" are more intuitive than the written "one, two, three". It is obvious which of the two forms is more straightforward and intuitive.

3. Arouse users’ curiosity

Driven by good intentions, users will involuntarily click on short videos. When users don’t know the content, the easiest way to arouse their curiosity is through the Tik Tok title.

(1) Raising questions

This method mainly uses human nature to make users curious. When users have questions in their minds, they will want to find out the truth, which can also increase the click rate of short videos.

Take "What do you most want to do after you have money?" as an example. When seeing this Douyin title, some users will have similar questions in their minds, such as "What would I do if I had money? Buy a house? Buy a car? Travel around the world? What is the video about?"

With curiosity and inner doubt, users will naturally click on the short video. It can also be seen from the above picture that the playback volume of short videos with question-type titles will not be too low.

(2) Interrogative language

"Do you dare?", "You would never imagine it", "You definitely won't", etc. These sentences are all interrogative. Users will feel more stimulated when seeing such titles, and will also be curious and want to know the content of the short video. See what the matter is and whether it is something you don’t know how to do or can’t do.

The purpose of using interrogative sentences is the same as that of arousing users’ curiosity. However, we need to remind everyone that when using interrogative titles, while bringing high click-through rates, we must ensure that the content of the short video has sufficient depth to give users an unexpected feeling.

Otherwise it will be futile and even cause dissatisfaction among users.

(3) Create suspense

This type of title usually leaves the story half-said and half-left. Users will look forward to what will happen next in the video with suspicion and speculation.

This style of title can help improve the completion of video playback. If the video effect is consistent with user expectations, it will also encourage users to interact enthusiastically. And you can’t show any answers in the title, the answers are in the video.

The most common way to play is to use these words in the title:

These tricks, these secrets/methods, this sentence/this idea, everyone is watching, this is how you should play/chase/do it, learn it in 2 minutes, I thought...the result...etc.

There are also question words: how, how, what, why, could it be, how could it be, actually, actually, after all, simply, no wonder, on the contrary, why, why bother…

This type of vocabulary depends on your daily accumulation and collection. The more you collect, the easier it will be for you to write titles and you won’t have any worries.

(4) Contradiction

Using contradictory and conflicting words in the title will also increase users’ curiosity. For example, "I am unemployed, but I am happy", "I am thirsty, why don't you want to drink water", etc. When seeing such a Douyin title, users will first feel it is confusing and unreasonable.

Curiosity will naturally lead users to open short videos to resolve their doubts.

In short, curiosity is the easiest way to guide users, as users all want to obtain certain content. Especially for unknown and questionable things, users have the deepest desire to understand.

Therefore, in order for your Tik Tok title to guide users without leaving a trace, you must capture users' curiosity.

(5) Real materials and tutorial sharing

Tutorial videos never get old! Anyone who makes videos should know this. Whether it is text information sharing on self-media platforms or video tutorial sharing, when these skills and techniques that seem cool to outsiders are cracked in front of the public, it feels like the veil of mystery is lifted.

For example: "How to eat lobster quickly."

4. Take advantage of user pain points

Generally speaking, the difficult problems that users encounter in life and work are pain points. The more serious the problem, the deeper the pain point. Simply put, what are the users' pain points? They are nothing more than being short, fat, poor, ugly, hot in summer, cold in winter, etc.

Ultimately, it is about capturing content that is relevant, interesting, and resonates with users as the title of your short video.

5. Add keywords

The key words here refer to current popular words, which means using the method of riding on the popularity.

These words generally have high traffic, and the probability of users searching or selecting them is higher.

Even if our short video content has nothing to do with these keywords. We can also "get close" to keywords.

However, it should be noted that using such popular words is a technical job, which requires a high degree of sensitivity to keywords and the ability to use them quickly as soon as possible while the popularity of the words does not decrease. Otherwise, as time goes by, once the popularity of the words decreases, using them again will not only fail to bring higher clicks to the short video, but will also cause users to feel disgusted and visually fatigued, which may even have a negative impact.

6. Increase the sense of immersion

An immersive title can bring you closer to the users, and one of the simplest ways to make users feel involved is to add the pronoun "you".

For example, titles such as "You should know xxx" and "xxx is useful to you" are very immersive, making users feel that the video is tailor-made for them. This way, you'll be more willing to open it and take a look.

In addition to adding the second person, contextualizing the title is also a way to increase the sense of immersion, allowing users to fall into the woven situation when they see the Douyin title.

Show it to the platform

Douyin’s recommendation mechanism is machine review + manual review. Therefore, the higher the probability of hitting a tag, the more recommendations you will get.

For example, when writing a title, you can layout some common industry keywords based on the field you are targeting. For example, for an account focusing on skin care, you can use more words related to skin care, makeup, lipstick, etc. in the title.

This will make the machine think that your account belongs to a certain vertical field, and then recommend your video to people who are interested in that field. Make recommendations more accurate and achieve marketing goals.

▶ Other notes:

① Avoid using vocabulary that is too professional, unpopular, or unfamiliar. It will cover too few people and will be difficult for robots to recognize. Perhaps only professionals in the industry can understand it. Although the title is good, the number of clicks will be small, and the robot will reduce its recommendation.

② Avoid using abbreviations. Firstly, users cannot understand them and will not click on them when they see the title. Secondly, platform robots cannot recognize them, which will also reduce the number of recommendations.

③ Be good at operating open-ended copywriting to raise topics and consciously guide users to leave messages and interact.

A bland title cannot attract potential customers to click on it. This does not mean that your video content is bad. Although the robot can recognize it, if the user does not click on it after the recommendation, the robot will think that the user does not like your video and will reduce the recommendation.

④ The title should not have too many words. It is recommended that the text should be 15-20 words, and no more than 55 words. It should be displayed on the mobile phone in 1 to 2.5 lines, which can effectively prevent users from having too many words affecting their visual experience and obtaining important information in the first place.

⑤Adding popular hashtags, tagging friends or official assistants can also increase the chances of content being exposed to a certain extent.

⑥ Use appropriate colloquial expressions and avoid official language.

The above are several techniques and precautions for improving the effect of Douyin titles. The methods are neither fixed nor absolute. During the application process, we need to continuously optimize them according to actual conditions. Only by repeatedly practicing these basic skills can you gradually improve the quality of your titles.

No matter which method is used, the title must be based on the content of the short video . Only on the basis of the content can we find some suitable ways for ourselves. This is also a problem we need to pay attention to when giving titles to Douyin.

Finally, I’d like to share with you some Tik Tok title templates that will get a lot of likes for your reference!

40 title templates reference

▼▼▼

1. I hope every girl who likes this post can eat as much as she wants without getting fat!

2. ...those who agree please like

3. ...Does anyone feel the same?

4. …Do you agree?

5. What is the last letter of the name of the person you love most?

6. If you like it, leave your little [love emoticon]

7. How does it feel to be completely disappointed in someone? Have you ever had this?

8. Do you still believe in love?

9. I'm really not important and can be thrown away at will, right? [One picture, 120,000 likes]

10. If you can't forget someone and you can't be together now, please write his or her name in the comment area, dedicated to our lost love.

11. What is the thing you regret most in 2018?

12. Have you ever been through something that you could never get over?

13. Do you have such regrets in your life?

14. What unknown sad experiences have you had in your relationships?

15. From which details did you discover that your boyfriend or husband was cheating on you?

16. Interactive question: Which category do you belong to?

17. How do you know if your boyfriend really loves you?

18. What did your ex teach you?

19. How does it feel to give up someone you have liked for a long time?

20. When do you feel you have become mature?

21. Do you remember how long it has been since you said you love me and left the name of the person you love?

22. Which is more cruel, pretending not to love you or pretending that you love me?

23. Is there someone around you who is crazy about love? Tell him that there is only one him in the world and he should love himself well.

24. Is there someone you want to forget but can’t?

25. ...Leave his name or story

26. After breaking up, will girls still think of boys?

27. How did you break up?

1. What caused you to break up?

29. How do you say you are extremely disappointed in someone?

30. Girls, should you choose someone who loves you or someone you love?

31. ...Are you talking about me?

32. Who do you think of when you hear this song?

33. Recently, many people have used yellow fonts to comment. Please tell me how to do it.

34. Should I choose the boy who likes me, or stick to my original belief and continue waiting to meet the right person I love?

35. Do you have someone who makes you think about things?

36. Tell the name of your favorite person in the comments, maybe he will see it?

37. Love is separated by mountains and seas, and mountains and seas cannot be leveled. Have you ever experienced despair?

38. What about you? What are you like now?

39. Please watch till the end, there is a surprise~

40. List category: ...how many movies have you seen (how many songs have you heard...)?

The above are the Douyin title writing skills shared this time.

Of course, this is just one of the factors that affect whether Douyin can become popular. The most important factor is the video content of your Douyin account, including content positioning, content presentation format, video production method, music, cover selection, etc.

Related reading:

1. Douyin operation methodology: 500,000 followers increased in 2 months!

2.2019 Tik Tok promotion and operation strategy!

3. Douyin promotion method: 6 types of content that Douyin limits traffic!

4. Tik Tok promotion skills: 3 steps and 7 key points!

5.What are the essential factors for Douyin promotion?

6. Sharing of practical tips on Douyin promotion and operation!

7. Douyin operation and promotion: How to use hot products to improve retention?

8. Douyin promotion method: 6 types of content that Douyin limits traffic!

9.What are the channels for promoting Douyin? Here are 5 tips for you!

Author: Wei Ka Men

source: Weikamen