How to advertise on Kuaishou? HOW DOES IT PERFORM?

1. Introduction to Kuaishou Advertising

Kuaishou’s information flow ads have significant differences and unique advantages in promotion methods compared to traditional search ads.

Traditional search advertising is a "user looking for merchants" model, that is, users trigger the display of merchant ads by searching for relevant keywords, and users choose suitable merchants based on their interests.

Kuaishou's information flow uses big data algorithms based on users' behavior on the Internet to infer users' potential needs and label them. Merchants can then place advertisements based on the labels of their potential customers, which can greatly increase product exposure and gain the attention of users who are interested in the products. Kuaishou marketing platform has the following advantages:

① Traffic dividend: The traffic dividend period of the short video industry and the good advertising environment of the Kuaishou platform allow advertisements to reach people accurately.

② Laotie Economy: Kuaishou has formed a unique "community", and the "Laotie Economy" makes social stickiness stronger.

③ Technology-driven: We have been deeply involved in the short video industry for many years, adhering to the principle of "decentralization" and achieving personalized matching of content and users through technology-driven.

④Diverse content: rich and authentic content, easy to operate.

Kuaishou's advertising is positioned to benefit everyone. Since removing GIF, the company's performance has been on the rise, and the number of users has reached or even exceeded 700 million. Its development speed can be said to be a blowout growth. Kuaishou has formed a review team of 1,000 people to conduct preliminary reviews for the videos released, ensuring that the audience receives high-quality video content. Here is an introduction to the development prospects and advertising revenue guarantee of Kuaishou app:

1. Current data of Kuaishou app

Today, the short video inventory of Kuaishou's advertising platform has reached 4 billion, and the number of users has reached 700 million. As a pioneer in the big data era, it is based on AI technology and personalized distribution mechanism. Through data AI, it calculates people's preferences, degree of understanding, etc., and accurately matches the audience and video content. On Kuaishou, the audience can find people they like in a very short time and achieve interaction between people. Its business philosophy is to let everyone find a unique sense of happiness and existence. Kuaishou’s daily active users have exceeded 100 million.

2. Development prospects of Kuaishou app

From the perspective of the industry structure, the task differentiation between platforms is becoming increasingly clear, with many entrants and great competitive pressure. The audiences of short video apps are distinct, and the audiences of mature video apps are obviously segmented, so they will inevitably move towards a differentiated layout.

In terms of platform construction, it has the characteristics of mature organization, community and commercialization models. Simple short video tools are difficult to meet the needs of the audience and will gradually evolve into communication tools to promote the fan economy. Live broadcast and co-performance will gradually occupy the platform and provide a source of profit for the platform. More elements can be introduced in video production, and it is becoming more diversified and simplified in terms of length, facial recognition, editing effects, etc.

From the perspective of communication channels, "short video + social" has become the norm, and video social networking will inevitably become a normal cultural phenomenon in the future.

3. Kuaishou app’s advertising revenue guarantee

Kuaishou app has a broad audience, from elite white-collar workers to rural youth, everyone can find a suitable field in Kuaishou app. In terms of Kuaishou's advertising direction, the short video + social model constructs commercial modularization, realizes business-civilian co-construction, and social business display. It has business models such as accurate traffic, successful commercial brand establishment, and commercial realization. Kuaishou app can turn online onlookers into community economy to ensure advertising revenue.

4. Location of Kuaishou Ads

Kuaishou ads are currently displayed on the discovery page, in the fifth or sixth position under “Popular”, which is the official ad position. There is an ad spot every five or six videos. And so on.

Note: There are no ads for new users within seven days. The platform obtains limited effective information for newly registered users, making it difficult to accurately position them. However, after users have used the app for a period of time, the platform will be able to understand their potential needs and provide better advertising services to merchants.

5. Kuaishou Advertising Targeting Dimensions

① Basic targeting: supports many basic targeting methods such as age, gender, and region to help advertisers screen users;

② Interests and hobbies: support targeting by interests, groups, tags and other attributes, and tap into groups of people with potential interests and needs;

③User environment: The system can determine the user's device, operating system, and network status, and advertisers can make choices based on their delivery needs;

④ Algorithm optimization: Through OCPC, advertising is more accurate, cost-effective and has better conversion effects;

Author: Kuaima short video expert

Source: Kuaima Short Video Expert