Tips for creating a popular online celebrity store!

Many people have thought about creating a popular online celebrity store, but how to implement it specifically? This article will explain it to you from five aspects. enjoy~

Creating a popular online celebrity store is the dream of almost all physical store owners. We see that the store next door is doing booming business every day, and then we look at our own store, and the number of customers coming in can be counted on one's fingers. We wish our store could be like the one next door.

But when I asked myself, what can I do to become as popular as the store next door, I was at a loss. It’s not that I don’t want to be an Internet celebrity store like that, but I don’t know what to do to become an Internet celebrity store.

Don’t worry, after reading this article, you will know what to do. This article is based on the method of creating an Internet celebrity store that I designed for a friend before. It will explain to you from five aspects. Please wear your glasses and study carefully.

Table of contents:

1. The purpose and goal of becoming an online celebrity store
2. Free low-cost traffic
3. Detonating the Internet
4. Continuous fermentation
5. Perfect acceptance (for franchise)

1. The purpose and goal of becoming an online celebrity store

Let me ask you a question: What is the purpose of opening an Internet celebrity store? Many people may roll their eyes. Why ask? Just make money. Making money is just a result. In fact, there are generally two purposes for running an Internet celebrity store. One is to attract traffic and make a profit by earning the price difference through service, and the other is to attract franchisees and make money by cutting leeks. The purpose is different, and the methods of creating an Internet celebrity store are also different. For example, Heytea is so popular, but it still does not open for franchising. It can be seen that their purpose is to provide services for profit.

Before we build our own Internet celebrity store, we must first clarify our purpose, whether to make money by providing services or to attract franchisees. As for attracting franchisees, in order to create the illusion that the store is popular for franchisees, they may even do things that lose money to gain publicity.

One time I went to Coast City to do some business. At eight o’clock in the morning, I saw a fifty-meter-long queue at a popular online store. It was particularly prominent on the lonely street. Is this store so popular? Can people come here to queue up without sleeping in the morning?

Upon further questioning, it turned out that they had all received free coupons and were queuing up to get the cakes. The boss really spent a lot of money to create momentum.

2. Free and low-cost traffic generation

After determining the purpose of becoming an Internet celebrity store, the next step is to attract traffic. The title says free and low-cost traffic, which is easy to understand. From the user's perspective, what kind of products are the most attractive and can most encourage users to consume?

It’s a low price! It's free!

Why do we need drainage?

Everyone should remember that the purpose of attracting traffic at this stage is definitely not to make money. The purpose of drainage is to prepare for subsequent publicity. Because when we promote our own store, in addition to talking about the selling points of our own products, we will also mention that the business is booming. How can we prove it? The users attracted by low prices are proof of this.

The channels for low-price traffic diversion include Meituan Dianping, official accounts, Xiaohongshu and Weibo, with Meituan Dianping being the most common.

Last time I reviewed a free meal, it was at a dessert shop and they said I could consume it on Fridays. So I went there, and found that I had to queue up. You know, usually when I passed by that store, there were hardly any people there. How come the business suddenly became so popular?

When I sat down and the dishes were served, I found that everyone who came had the same dishes as me. Oh, it turned out that they were all users who came to dine for free.

I saw a photographer in the store who kept taking pictures, including the queuing scenes, user consumption scenes, etc. I roughly calculated the cost. The original price of the free meal was more than 50 yuan, and there were more than 20 people who came through the free meal, with a cost of 1,000 yuan. Adding repeat purchases and actual costs, the total cost of the activity was no more than 300 yuan, but it brought a good publicity gimmick. The photos have been taken, the articles have been written, and the purpose of attracting traffic has been achieved.

3. Detonating the Network

With the materials for the second link, it is time for the third link. Why do so many users come to our store and it is very popular, but we have not become an Internet celebrity store? The reason is that we did not do the third link and did not set off the Internet.

The following channels can be used to ignite the Internet: Xiaohongshu, official accounts, news and self-media. Note: Some channels overlap with diversion channels.

The purpose of detonating the Internet is to magnify 1 by 10 times, turning it into 10. For example, that dessert shop attracted 20 people by offering free meals. How to turn these 20 people into 200 people?

Organize the photos taken on site into an article, add the company's selling points, and post it on Xiaohongshu or the official account. One thing that needs to be noted is that when posting here, the content is completely different from the low-price traffic diversion. When doing low-price traffic diversion, the only selling point is the low price. When doing the explosive network placement, remember one thing: do not lower the price. Just like what we saw in the new Haidilao advertisement, there will definitely be no discounts.

The purpose is to convey to readers through the on-site photos of 20 people that this store is really popular, so that users who are unaware of the truth will be attracted to it spontaneously, attracted by the products and services.

There are some internet-famous stores in Shenzhen, where the average consumption per customer is over 100 yuan. In fact, the service is very poor, but there are still many people who go there to check in. If you lower the price, people will not go there. The key to setting off an internet sensation is to convey the feeling that this store is really popular through content.

4. Continuous Fermentation

When we reach the third stage, congratulations, everyone is getting closer to successfully creating an Internet celebrity store. At this time, remember not to relax. Some people take 99 steps and just about to reach the finish line after taking the last step, but they give up, which is a pity. The same is true for creating an Internet celebrity store. The fourth link, continuous fermentation, is extremely critical.

The reason why Internet celebrity stores have a short lifespan is mainly because once they become popular, they stop advertising, and naturally they become forgotten by the public.

To achieve continuous fermentation, two things must be done well: stable output of content and continuous delivery. To produce stable content, you need to determine weekly and monthly promotional themes and produce corresponding content according to the plan. The content should be in the form of text, pictures, videos, etc. To produce content continuously, I suggest hiring a new media operator, otherwise it will be difficult to continue.

To put it simply, continuous advertising means continuous spending of money. Speaking of spending money, I guess the boss's heart is bleeding. As the saying goes, good steel should be used on the blade, and money should be spent wisely. When we are doing advertising, we must calculate the ROI and never just do it blindly.

I have seen some bosses spend 20,000 or 30,000 yuan on advertising a month without looking at the results, and continue to spend the next month. As a result, the store goes bankrupt six months later.

When making investments, we must ensure that the input-output ratio is positive before we can continue to invest. It was the same boss who opened a new store and started advertising under my supervision, spending only a few thousand dollars a month. The results were better than the tens of thousands of dollars he spent before. Every time I went to his place, he would treat me to a meal, saying that I had helped them save a lot of money and that I should be treated to a meal.

5. Perfect acceptance (for franchise)

This is aimed at stores that choose the franchise route, but it also applies to those whose purpose is to provide services for profit. For example, if your store suddenly attracts a large number of users, how to take care of each of them becomes a perfect task. If you choose to join the franchise route, the first thing you need to do is to create a corporate website, the purpose is to catch fish.

Some people who are unaware of the situation and want to open a physical store see that a certain store is very popular and want to join this store. The most common scenario is to go to Baidu to search for the store name + the word "franchise", find the store's official website, get the contact information, and then call for consultation.

If we have created popularity for the store in the early stage, but don’t build an official website at this time, the effect of the previous work will be greatly reduced. The official website must be launched and ranked. If you don’t understand what ranking is, you can learn about SEO and SEM.

In addition to the official website, the official account is also a channel to obtain customer information. Some people will search the official account to find information about the store. After these are completed, in order to increase the conversion rate of the franchise, an online customer service is also indispensable. By formulating scripts and following up processes, customer information can be obtained and conversions can be formed. In total, the company can earn millions a year in franchise fees.

at last

The above are the five steps to create an Internet celebrity store. It looks simple, but it is actually very demanding to operate. Any failure in any step will affect the final result. You can try more and think more. Here I wish everyone can create their own Internet celebrity store as soon as possible.

Author: Tiger

Source: Tiger Talk Operations