Tips for attracting fans and traffic to Douban!

Douban is one of the most popular social networking platforms in China. It not only has a fast dissemination effect but also a wide range of dissemination. Corporate Douban accounts can not only observe the appeal of the company through data, but also serve as a good communication channel between the company and its fan users. It plays a promotional role to a great extent and reduces the company's promotion costs.

The role of corporate Douban accounts is so important, so how should we make use of this Douban platform? The following is a summary of the practical knowledge that Douban operators must know, let’s take a look!

1. Understanding Douban platform operation mechanism

1. Be familiar with the platform

2. Account preparation

Generally speaking, Douban requires two types of accounts to attract traffic, one is the posting account, and the other is the top posting account. I believe everyone knows what the posting account is. Now let’s talk about the top posting account. The top posting account is used to help you push your own posts to a position with higher exposure within the group.

To attract traffic to enterprise accounts, you can create batches of accounts according to your needs. If you use a personal account to operate and divert traffic, you need to prepare 1 top post, and you need 2 posting accounts (to prevent one of them from being blocked and having to start over) .

3. Account maintenance

Regarding account maintenance, the operating procedures of various platforms are roughly the same.

4. Notes

When setting up your account, it is recommended to put the official account or other traffic information in the personal profile, but do not put a QR code, which is not conducive to editing and recommendation.

2. What are the techniques for attracting traffic to Douban?

So, how to attract traffic to Douban? If you master the following practical skills, it won’t be that difficult to increase followers and traffic.

1. Douban log traffic promotion

Douban platform not only has a high weight, but also if the Douban blog posts are hit with long-tail words, the possibility of being snapshotted by search engines will increase, thus forming a long-term source of passive search traffic.

In Douban blog traffic diversion, you can publish long or short text and pictures related to your company, brand, or even product.

This operation is very routine and is the same as publishing articles on other platforms. You need to continuously update your diary and post 2-3 articles on Douban every week, either long or short. At the bottom of the log, set up drainage by adding WeChat or obtaining the information mentioned in the log.

It is important to note that when your Douban account has fewer than 500 followers, you must not post traffic-generating information, as it is likely to be deleted. However, you can keep it by taking a photo of your handwritten ID.

When writing a blog on Douban, if you want to rank high, you need to use some tips.

1) When writing a Douban blog, you can fill in the blog's keywords in the tag to help with search rankings.

2) For a new account, the early logs are easy to be included. Remember: continue to output high-quality content in the same field, keep updating the content, maintain your own account IP, and sooner or later you will create a world of your own!

3) Prepare several accounts to prevent being K-ed out.

4) Encourage your friends to leave messages, continuously update the reply content, and notify the reply of related content, which will help with search ranking.

5) When the ranking of a blog post has gone up, you need to set the blog post to be unreplyable. The advantage of doing this is that it prevents some comments from being spam and reduces the risk of being monitored by Douban or even having the post deleted.

2. Douban group traffic promotion

To operate a good forum, Douban group is of course a key step in conversion rate. Douban groups are places where like-minded people get together to discuss topics. No matter where you come from or what your interests and hobbies are, you can find people as special as you here. Quickly find the most active interest groups, participate in the hottest topic discussions anytime and anywhere, and maximize the participation in a topic.

There are two ways to attract traffic to Douban groups. One is to attract traffic from other people’s groups, and the other is to create your own group. Both methods have their own advantages and disadvantages. Other groups have large traffic, so naturally the chance of being exposed is also greater. However, not only should you be careful about posting content that may be deleted by the group leader, you must also comply with Douban's official rules.

It is worth noting that the early groups usually have fewer people. You can call on your friends to help, post more in a short period of time, and help them get on Douban’s group recommendation homepage.

Douban group promotion mainly includes the following three points:

1) Direct promotion

Make use of popular groups and follow Douban users with high "activity". The larger the base of groups and friends at hand and the better the quality, the more convenient the subsequent promotion work will be.

For example, the zodiac group can directly promote Taobao customers; the part-time job group can directly promote various part-time job information; the same city group can directly post dating posts, etc. This method of direct posting for promotion is simple and crude, and often faces the risk of post deletion and account suspension, but it does have some effect.

2) Post promotion

Posts in Douban groups are very easy to be included in search engines and will also get good rankings. This is similar to log promotion. However, if you want to get a good ranking in Douban groups, you need to pay attention to the following tips:

a. Since you are facing the search engine, you must be prepared for your posts to be deleted, and the best way is to set up your own group to post.

b. The group you set up should not be too commercial, otherwise the posts will have low traffic and will be easily reported by peers, which is more likely to lead to the disbanding of the entire group. Lifestyle and literature are good suggestions for naming groups, and the content of the posts should not be too marketing-oriented.

The introduction of the group in the early stage should be friendly. When the number of fans reaches 1,000+, you can take the initiative to invite and build a management team for the group. The group’s introduction page link can be used to attract external traffic, sell advertising space, etc. The number of posts in the group can be as many as 100 or more, but the number of replies per post is limited to about 40 words.

c. Group permissions need to be set to administrator review before anyone can join, to prevent posts from ranking high and attracting many group members who reply to posts with advertisements.

3) Reply promotion

High energy ahead, pure dry stuff is coming. Reply promotion is a very good way to attract traffic. If it is done well, it is possible to attract thousands or even tens of thousands of IPs from Douban every day. When posting a promotion, you need to master some tips:

a) To promote by replying to posts, you need to get likes, which requires a lot of accounts. You can ask your friends to help you reply to posts and like them, etc., to increase the number of likes and views of the posts.

b) You can use the webmaster tools to query Douban's weight to find out which posts are ranked high and have a high index. For example, if you want to attract users who are interested in facial cleansers. You can use one account to post "My acne-prone skin is gone after using this facial cleanser, which completely overturned my understanding of facial cleansers..." and then use another account to ask "What brand of facial cleanser is this?" and then use the first answer "You can search xx on xx post" and so on.

3. Topic Square Traffic Promotion

The Topic Plaza reflects the topic trends of the Douban community. Topics are themed content aggregations and salons for Douban users, where you can discover exciting content under the same theme. Of course, they are more likely to be discovered by "like-minded" people, increasing traffic channels.

You can write a new diary, add an existing diary, post a #topic# broadcast, etc. to participate in the discussion. You can use two Douban accounts to achieve traffic in the topic square: through a question-and-answer interactive method and a landing page as the entrance, users can find you through keyword search, which is very helpful for subsequent mutual following or selling products.

4. Plan online activities and local activities

"Local city activities and online activities model" has always been a relatively successful traffic-generating and promotion model on Douban. It is not only because there are a large number of media people collecting information about local activities, but also because it has a high level of attention and participation. At the same time, the activities on Douban are also reposted very frequently on other online platforms, and traditional media will also collect the same activities in the same city, which will result in super strong exposure.

The main purpose of creating an event is to get maximum exposure, which requires promoting the event to the group and inviting friends to accumulate popularity in the early stages of the event.

5. Create a small site

Douban Station is a group-based website within Douban. If you want to manage a brand image, then creating a small website is a good choice and an important channel for building a brand. You can freely post related products, promotions, news, etc. on this small site.

If you want to promote a product, or a simple topic, or even a company brand promotion, you can use a small site to establish your own base. Similarly, the name of this small site will also get a better ranking.

3. How to increase followers on Douban platform?

It is difficult to increase followers if you only post book reviews and movie reviews on Douban. To increase followers, you can only rely on big Vs to help forward book reviews. You may gain a few followers after forwarding, but the actual effect is not very good. In fact, there is another very useful strategy to increase followers, which is to write more topics.

Where is the topic? Open the Douban computer page, Topic Plaza, and look at the far right: 24-hour topic trends. Those at the top of the list usually have hundreds of millions of views. If you frequently leave comments on these popular topics and get likes, you will be ranked among the top. The problem of increasing followers can be easily solved.

So how do you write about this topic? Generally, real stories are used to create topics, which can make one's character more complete and continue to output value. Because your story is fictional or outrageous, it may only increase your followers for a while instead of continuously.

If you want to operate a community like Douban well, you must be aware of the identity differences in each circle. You need to find the core people in different circles and followers in different fields, screen them, and analyze their needs and their concerns.

Take the reading love group as an example:

What kind of books are you interested in: literary, science fiction, romance, etc.

What are the characteristics of these people: those born in the 1980s, 1990s, or 2000s?

What kind of content do you like to post: such as mainly complaints or inspirational stories;

· Favorite authors: domestic or foreign, ancient or modern, Chinese and foreign.

Finally, it should be noted that no matter you are a novice in Douban Enterprise Account operation, as long as you follow the above three steps, you can easily get started and obtain a large amount of traffic on the Douban platform.