How does Kuaishou get high traffic? Analysis of the increase in followers of Kuaishou videos

In November 2012, Kuaishou transformed from a pure tool application into a short video community, where users can use photos and short videos to record their daily lives, and can also interact with fans in real time through live broadcasts. In 8 years, the daily active users have exceeded 200 million. So how can we get high playback volume and have more fans during the high traffic period of Kuaishou short videos? Today I will share with you some practical tips for Kuaishou operations .

1. The published work was deleted? Hidden? How to avoid pitfalls?

When posting videos or buying promotions, sometimes the work may be deleted, hidden, or unable to be purchased for promotion. Avoiding pitfalls is the first step to video success. Let's understand what are the methods for prohibiting the release of videos in the process of Kuaishou? What should we pay attention to?

1. Prohibited videos

First, when posting videos on Kuaishou, our videos must not violate laws and regulations, and it is strictly forbidden to post offensive and vulgar content. We can shoot more videos that express truth, goodness, beauty and positive energy. For example, our food industry can publish simple and easy-to-make work meals for office workers during the epidemic, which not only adds hot topics but also highlights positive energy.

Second, if there are actions that are easy to imitate and are very dangerous, there needs to be safety warnings. For example, popcorn videos on the Internet have been very popular recently, and there are some videos of making popcorn and barbecue with alcohol cans. This requires us to mark safety warnings to prevent users from imitating and getting hurt. Additionally, no simulated guns may appear in the video.

Third, a series of behaviors that can easily lead children astray, such as smoking and drinking, must be allowed, and swearing is even more unacceptable. Fourth, the Kuaishou platform strictly prohibits the sale of counterfeit and shoddy products, and junk advertisements are also blocked.

2. Notes on posting videos

The above mentioned videos will be banned by Kuaishou. In addition, we also need to pay attention to:

First, when posting a video, you should not simply and crudely help others to divert traffic or attention. It is best to use a euphemistic expression. For example, we can @ him in the copy so that users can see it clearly.

Second, videos from other platforms, such as Douyin, Huoshan, Xigua, Meipai, etc., must not appear in the videos posted on Kuaishou.

Third, when choosing a title, try to avoid being a clickbait title, as this can easily lead to being reported by others.

Fourth, the videos we publish must be original and we must not plagiarize other people’s works.

2. Video packaging - increase video playback volume

When posting videos on Kuaishou, in addition to account packaging, the video itself also needs to be packaged. Good video packaging can not only increase the number of video views, but also increase the chances of becoming popular.

1. Title selection

When choosing titles for videos posted on Kuaishou, we must pay attention to the consistency of the title color, shape, font, and position. We must ensure that the first impression given by the account is neat, and we must learn to catch the eye, generate popularity, and touch people's hearts. For example, on Li Jiaqi’s video homepage, we can see a title with white text on a blue background at the bottom of each video, which allows us to clearly understand the content of the video and thus increase the number of video clicks.

2. Choice of cover

When choosing a cover, you should pay attention to introducing the main characters or objects in the video so that fans can see at a glance what our account is about. For example, in the food industry in the past, the video cover was the finished food, and the food production process introduced in the video was indicated, so that users can understand the content of the video at a glance. In addition, the color tone of the cover should be consistent, and there should not be too much contrast.

3. Copywriting selection

Kuaishou officially does not recommend that we choose overly long texts in videos. We can add some interactive language, such as welcoming everyone to leave comments below. What do you think? Is there such a person around you? And other language forms.

3. Works promotion - boosting video fan growth and exposure

In the process of operating our Kuaishou account, we sometimes encounter this situation: the videos we worked hard to shoot have no views, and it is too difficult to increase the number of fans. Today I would like to recommend to you a magic tool that can increase the number of views - work promotion.

1. What benefits will the promotion of works bring?

Work promotion is a paid delivery service officially launched by Kuaishou to help us increase fans. Using work promotion can increase the exposure of works, increase the number of views of works, and increase the popularity speed of videos. When choosing work promotion, you can select the promotion group in a targeted manner, so that we can obtain accurate fan groups. When participating in the promotion of works, if our works are of higher quality, we may also receive official support, increasing our chances of gaining fans. We can also promote our works during live broadcasts, which can also help attract traffic to our live broadcast room and increase its popularity.

2. How to promote our works?

The first method is to click on the video that needs to be promoted, and the work promotion logo will appear. The second method is to open the Kuaishou settings and select work promotion, and the main interface of work promotion will pop up. Here you can choose exposure on the discovery page, exposure in the same city, top attention, and fan growth. Select according to your needs to promote our works and increase fans.

3. Your work didn’t become popular after promotion? How to place ads skillfully?

If the works we purchased for promotion on Kuaishou do not become popular, there may be a problem with our delivery. Here I would like to remind everyone that purchasing works for promotion also requires skills. Skillful delivery can make us more efficient when purchasing works for promotion, and make it easier for us to become popular, gain more fans and increase conversions. Below I will give you a detailed introduction on how to purchase works for promotion to achieve the best results.

1) Select potential works and promote them. Choose your own original vertical video, with the cover title highlighting the theme, and the account content should also be as close to your own video style as possible. Otherwise, if the video content on the homepage is too messy and lacks uniformity, it will also affect our fan conversion. For example, if we are running an account for food making, then we’d better choose food making videos to promote our works, and avoid choosing some videos that occasionally take advantage of the popularity and traffic and have nothing to do with the attributes of our account.

2) Small exposure. When purchasing works for promotion on Kuaishou, we can choose a small amount of exposure for testing. New accounts can choose to test with exposures below 5,000. After accumulating a certain amount of works, the purchase effect will be better.

3) Understand the evaluation of the promotion effect of works. The effectiveness of work promotion is evaluated by looking at the click-through rate of the work, the cost of acquiring customers, and the boost to the work. If Kuaishou officially promotes our works, it means that our works are of high quality and they can continue to purchase them for promotion.

Author: Yiqi Incubation

Source: Enterprise Incubation