Cook: Apple is developing future products that will "blow your mind"

Apple held its annual shareholders meeting at the Steve Jobs Theater in Apple Park. Apple CEO Cook talked about Apple's current development and future plans at the meeting. He mentioned that Apple is developing future products that "will shock you."

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Since the release of the new generation of iPhone, Apple's smartphone business has been in a state of weakness, and the outside world has had more and more doubts about Apple's innovation and development. Faced with such pressure, Cook urgently needs to lead Apple to start new product and even technological innovation.

As for what kind of product this is, Cook did not say much at the shareholders' meeting. Outsiders speculated that it might be an AR smart glasses or a self-driving car.

When talking about the current Apple Watch and Bluetooth headset AirPods products, Cook said that a "long-term, great roadmap" of "extraordinary" products is about to appear. From the existing news, Apple is very likely to bring technology upgrades to the smartwatch to monitor sleep and measure blood sugar levels. In addition, Apple may launch a MacBook Air laptop with a price of less than $1,200 and a higher screen resolution in 2020.

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In terms of service products, Apple is also exploring new development space. Cook is very optimistic. He said that Apple is still expected to double its service revenue from nearly US$25 billion in 2016 by 2020. At the end of this month, Apple is very likely to launch a new TV service at the press conference, focusing on original film and television series, and also launch a new Apple News subscription service.

At the shareholders' meeting, Apple CEO Cook answered some questions, but he was always very optimistic about Apple's current situation. Cook said, "We have never been so optimistic about where we are and where we are going. iPhone XR is still a more popular iPhone, and it has been since its release."