3 key points for optimizing Google advertising!

The quality score of your ads plays a very important role in Google Ads and is a key factor if you want to get high returns from your ad campaigns. On the other hand, a good Quality Score provides a competitive advantage, allowing your ad to rank better in search results compared to your competitors. So how can advertisers improve the quality score of their ads?

How do I check my ad's quality score?

1. Click the Campaigns tab at the top.

2. Select the Keywords tab.

Click the status displayed next to any keyword to view detailed information about that keyword's Quality Score.

This metric not only helps improve the quality of your ad ratings, but also helps drive campaign success.

If your ad has a high quality score, then obviously there is nothing to worry about. However, if the Quality Score is low, then there is clearly something wrong with your ad:

How to improve keyword quality score?

Each keyword has a quality score assigned by Google based on click-through rate, relevance, and landing page.

Moreover, the ad quality score is the same as the keyword quality score, and both have an impact on the success or failure of an ad. To improve your ad's Quality Score, you just need to do the following:

Increase click-through rate

People see multiple ads during their browsing process, but to grab their attention, the ads need to be engaging. Here are ways to increase your ad click-through rate.

1. Add a countdown timer to create a sense of urgency in your ads

Include something in your ad that will grab the user’s attention directly, and creating a sense of urgency can do just that.

For example, you can use phrases like “2 days left” or “Event ends in 3 days.” This strategy helps increase ad clicks. Ads with a sense of urgency perform better than other ad copy.

2. Add a call to action in your ads

CTA can have a direct impact on users’ psychology, guide them to take actions, and attract them to click.

You can add CTA according to your target requirements, which can be "Buy Now", "Register", "Contact Us", etc. Using copy to attract users to click on ads is not just about clicks, but also about satisfying their intentions after they click on the ads to provide a better user experience.

3. Increase ad exposure by adding additional information

Ad extensions are additional information about your business. Use ad extensions to highlight important information and increase your ad's discoverability.

For example, you can use ad extensions to add a phone number, location, brand, category, genre, and more.

This way, your ads will not only become more attractive but will also help users better understand your business without any additional costs.

4. Use your target keywords in your URL

Trust is key to driving conversions. Adding your main keyword in your URL helps you gain trust with your audience.

When users find keywords related to their search terms in a URL, they perceive the web page as highly relevant.

Additionally, users can determine whether a website is what they are looking for simply by looking at the URL.

Optimize your landing page

Without a landing page, the ad will be considered incomplete. If you want to get a good quality score, your landing page needs to be relevant to your ad and optimized.

It is like enticing someone to visit a store with various offers but still there is a possibility that he will not be able to complete the purchase in the store. Similarly, ads attract users to your website, while landing pages convince users to make a purchase. That’s why you need a well-optimized landing page.

1. Keep your ads and landing pages relevant

Users click when they find the ad content relevant and useful, and they get frustrated if they don’t find the same content in the ad. Also, be sure to use your ad group’s target keywords in your landing page.

2. Improve the loading speed of your landing page

Your ad's Quality Score is affected by the user experience of your landing page. A landing page that takes a long time to load is unlikely to satisfy users and will affect their experience on the landing page.

Therefore, it is important to increase the loading speed of your landing pages to avoid users leaving your website.

3. Attractive title

Use an engaging headline that gives your audience a reason to stay on your landing page.

Once visitors become interested, they explore further. If visitors complete a landing page, it usually leads to good conversions.

4. Leave appropriate white space in the design

If the landing page design leaves appropriate white space, it can bring great results. Too little white space and too much color are not good landing page designs, both of which may distract visitors.

By leaving white space, you make the target page more compact, allowing visitors to quickly grasp the main points, which helps to draw users' attention to the message you want to convey.

How to improve the relevance of ads?

Ad relevance is another important aspect of improving your Quality Score. If the ad is relevant to the search query or keyword, it can get a higher quality score.

1. Use target keywords in your ad copy

Make sure your target keyword also appears in your ad. This will help you establish high relevance between your ad and your keyword.

In addition to the quality score, you can also get a high click-through rate on your ads.

2. Divide your campaign into multiple ad groups

Creating campaigns with many ad groups will increase your targeting, and within many ad groups you’ll want to use more specific, relevant target keywords. This way, you don’t have to use all of your keywords in just one or two ad groups.

As a result, you can run better targeted, more categorized, and more relevant campaigns.

3. Make sure your ad copy is relevant to your keywords

The ad copy you write also needs to be relevant to the keywords. Ad copy that is irrelevant to the keywords will give people a misleading feeling. Therefore, it is recommended that you choose your words carefully and write attractive and relevant advertising copy. This can improve the relevance of ads and keywords, and high relevance can improve the ad quality score.

Author: Google Traffic

Source: Google Traffic