What kind of H5 page will trigger chain transmission?
|
Countless people have quoted Dickens's words "It is the best of times, it is the worst of times" to describe a specific phenomenon at the moment. It is also very appropriate for High5 to use it to describe today's content industry. “Good” lies in diverse content, easy access and simple output. From blogs and QQ spaces to Weibo and WeChat public accounts , and now there are multiple social channels such as Toutiao, QQ subscription accounts , Sohu media accounts, etc. to distribute content. Everyone is no longer just a receiver and disseminator of content, but also a creator of content and is gradually becoming a personal IP. The "bad" part is insufficient creation, variable quality, and poor distribution. The self-fermentation of a large number of self-media has made the content industry appear overly prosperous, but the vast majority of the content is simply moved and piled up, and there is a lack of original and valuable information. Without an effective distribution mechanism, users may only be able to passively accept content that is useless to them. As the amount of information increases dramatically, it becomes more difficult to get users to actively browse and forward designated content. As a new field of content creation, H5 scenes also face the problem of weakened dissemination. How can you make users willing to open your H5 and encourage them to share it actively? This is something you must consider before creating H5 marketing materials. High5 has compiled some useful information and combined it with some cases to discuss what kind of H5 content can cause chain transmission. It’s about me . Most people will first look at themselves and then others after taking a photo with their friends. This is because everyone is selfish and will filter out information that is related to themselves, so everyone will never tire of shaking the New Year's fortune sticks and playing the horoscope test. By understanding your target group and combining it with marketing purposes, try to create a scenario for users to easily show themselves, just like holding an activity of "touching belly button with the back of the hand", in which thin people will naturally participate actively. (Press and hold the picture and scan the QR code to view the work) For example, Tencent Video and Xingyun 365 jointly produced an H5 "Forecast Your Top Happy Event in 2016", which is actually a simple zodiac New Year's sign. Because users want to know their luck in the coming year, they will share it first. (But that’s Tencent’s territory, so we can only laugh at the inducing sharing) Leveraging relationships In a social environment that increasingly emphasizes interactivity and trust, if you want to share H5 content one link at a time, you need to first rely on relationships with acquaintances. Everyone cares about what others think of them , so the “friend impression” of the social application “Wumi” is very popular in the circle of friends. Users naturally like to compare, so many H5 games will tell you on the last page that your results have surpassed 99% of people in the country. Moreover, users are willing to help others. If you can provide content with practical value, such as discount information, tips and tricks, etc., they will take the initiative to share it because they are "insiders". Recently, a test game about primary school Chinese has been forwarded crazily in the circle of friends. Have the familiar textbook illustrations and humorous animation effects evoked everyone’s childhood memories? After answering all the funny questions, your personal score will be obtained, and users will be willing to show off their high scores. Some H5 contents may not directly target individual users, but they will become an opportunity to induce collective memory . The content itself has emotional attributes, and generally positive and exciting emotions can inspire deeper resonance among users. Whether on the open Weibo platform or in closed social circles such as WeChat, everyone hopes to find topics to participate in interaction. If your content can become a common topic of conversation among users inside and outside the relationship chain , there will be motivation for dissemination. For example, the H5 "Are You a One-Meter Stranger to Your Parents" released by Tencent before the New Year guides users to think about their current relationship with their parents through several test questions. During the holidays, people miss their families more than ever, and heart-touching topics can immediately arouse emotional resonance. Grafting hot spots Fresh, unique and popular content will attract user attention . You can refer to current celebrity events, social news, popular dramas, festivals and other information, and then explore interesting and useful points of convergence. By linking the H5 content with popular "triggers", you can further increase the popularity of the content and achieve the effect of leveraging the trend to spread the content. After the "Eastern Star" shipwreck last year, some media immediately produced a video H5 titled "The Old Ship". The touching storytelling method brought people together online to pay tribute to the deceased, and everyone participated in the memorial service and shared the content. Another example is the "2015 Hot Words of the Year" produced by Hisense Group for its fan club, which takes stock of the Internet hot topics of the past year and then expresses gratitude to users who have accompanied the company's growth... By looking at the dissemination path of an H5 based on the social relationship chain , we can clearly see that good H5 content needs to first impress the target user personally (related to the user), then be disseminated secondary through acquaintance relationships (interaction among acquaintances), and then use emotional resonance and popular hot spots to enhance the dissemination power, and finally form an explosive scale of dissemination. The above suggestions compiled by High5 are aimed at the H5 content itself. The dissemination effect of H5 can be further improved from the aspects of technical implementation, scene innovation, etc., such as optimizing visual effects, increasing user interaction, etc. However, no matter how gorgeous and impressive an H5 is, if its content fails to hit the user's needs and the user does not find a reason to forward it after browsing it, then this H5 is a failure. APP Top Promotion (www.opp2.com) is the top mobile APP promotion platform in China, focusing on mobile APP promotion operation methods, experience and skills, channel ASO optimization ranking, and sharing APP marketing information. Welcome to follow the official WeChat public account: appganhuo [Scan the top APP promotion WeChat QR code to get more dry goods and explosive materials] |
<<: Toutiao search engine introduction and account establishment process
>>: Second category e-commerce marketing tips, save it!
![Krenz composition 6th term ends in June 2021 [HD image quality with courseware brushes]](/upload/images/67cc2c0b79978.webp)
Recommend
How to classify users and design refined operation strategies?
As operations enter a refined stage, how should u...
Anyone can use the live streaming sales-boosting technique to seize the last six months of live streaming dividends! 【Free live streaming script】
Course Catalog: Preliminary lesson: In 2020, ordi...
5 key points to build a private domain community from 0-1
Nowadays, private domain operations have graduall...
Analysis of the current status of the video material market and advertising strategies!
Everyone is familiar with advertisements. There a...
Taking Meituan Takeaway’s personal report as an example, let’s talk about user personal behavior reports!
We try to reflect the value of our product throug...
Xiaohongshu has been removed from shelves for rectification, and UGC is difficult to control!
• Introduction• The straw that broke the camel...
Users are not a cover! Let’s talk about some mistakes we are prone to and are currently making with our users!
Regarding this topic, I will only talk about a fe...
What is the Internet and how does it work?
A huge network formed by connecting networks with...
Tik Tok mini game promotion, no fans, monthly income over 10,000
Tutorial language: Simplified Chinese Content int...
A clear, complete and reusable solution for recalling lost users
Peter Drucker, the father of modern management, o...
How should the Internet finance APP be promoted?
As the saying goes, traffic is as valuable as gol...
Senior nanny teaches you parenting knowledge video for babies aged 1 to 36 months
Senior nanny teaches you parenting knowledge vide...
24 sets of mobile photography courses collection
24 sets of mobile photography series course colle...
Xiaohongshu promotion strategy, big data + 3 major strategies!
With the development of information technology, t...
A single advertisement was exposed over 150,000 times, and the promotion was explosively promoted in the circle of friends of overseas study agencies!
Invisible poor parents, tutoring phobia, cram sch...