12 essential creative ways to plan events, don’t say you don’t know them yet!

The Spring Festival, Valentine's Day, Lantern Festival, the festivals at the beginning of the year follow one after another. Are your event creativity running out?

The Spring Festival is a hot topic that operators must follow. It is less than a month away. Have you thought about what activities you can do?

• No good inspiration?
• No good ideas?
• Every activity involves red envelopes and lucky draws, nothing new?
• Can’t think of creative ideas like those of NetEase and New World?
• The activities are not effective?

If you have the above questions, then you are at the right place~

This article will introduce to you how to plan an event, and share with you 12 basic activity gameplay and 3 modified activity routines, allowing you to efficiently output high-quality event ideas!

The basic working logic of event planning

Let's first understand the complete event planning process, which is actually three steps:

Step 1: Clarify the purpose of the activity

First of all, activities are not done just for the sake of doing them. We must spend manpower and material resources to do such an activity for a certain purpose. So the essential business logic of our activities is actually:

An event is held on a certain channel - users participate in the event - and results that meet the event goals appear.

Generally speaking, the purposes of activities are these four: attracting new customers, promoting activation, closing deals, and spreading the word. According to different purposes, we can sort out the corresponding business logic.

By clarifying the activity goals, we can also determine the business logic of this activity, and then we can plan the activity along this general direction.

Step 2: Generate activity ideas

There are steps to generating activity ideas. Here I would like to share with you the process of generating activity ideas.

• Collection - collect various online activities and gameplay (the following will share 12 commonly used methods to help you simplify this step);
• Apply - choose the most appropriate activity gameplay and apply it to your own activities;
• Adaptation - make changes that can improve conversions based on the purpose of the activity (the following will share 3 common adaptation routines with you);
• Selection - select the campaign creative with the best conversion effect through internal testing or external small-scale testing;
• Output – determine the final plan and produce it;

Step 3: Output activity plan

An activity plan generally has 9 essential contents, namely, activity background, activity goals, activity theme, activity time, activity creativity/gameplay, activity process, promotion channels, resource requirements and activity budget.

The next article will introduce this part in detail, so I will not go into details here. Students who are interested can read the next article~

12 basic activities

After clarifying the purpose of the activity, we will start to produce the gameplay of the activity.

Here we have compiled the 12 most common and basic activity ideas. I believe that after mastering these activity ideas, you will be able to produce activity plans more efficiently.

1. Check-in/sign-in

You can get rewards by clocking in/signing in every day. You will get more rewards by clocking in/signing in continuously. The rewards can be medals, points or other prizes.

This gameplay is more suitable for active users and increases user stickiness. It is usually more common in fitness, reading, shopping and other fields.

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2. Testing

Through a few simple questions, you can "test" the results that are related to you but you would not know unless you test.

The test is suitable for dissemination. The more the content can show the user's personality, the more attractive it is for users to forward it to their friends circle or even flood the screen with it.

3. Answer the questions

When you answer the questions correctly, you can get certain rewards, which can be prizes, discounts, points, etc.

Answering questions is suitable for attracting new customers and promoting activation, and can also be used for closing deals. The effect depends on whether the reward given is large enough.

4. Guessing

This is easy to understand, if you guess correctly you will get a reward.

Betting usually occurs in sports competitions such as the World Cup and NBA. In addition, those who have a points system can also add this type of gameplay, which is mainly used to consume user points.

5. Competition/Ranking

By participating in the competition, those who rank high can receive relevant rewards.

This method is usually used for communication, which is more effective for brand promotion, and can also gain a large number of accurate fans (excellent contestants).

6. Red Envelope

It’s very simple, just give you a red envelope.

This gameplay is very suitable for attracting new customers. No matter how small the face value of the red envelope is, this kind of unearned income is the most popular among users. Especially in the field of financial management, if you give users a large amount of trial money, they will be more willing to pay attention to your products.

7. Lucky Draw

Literally, it means drawing a prize.

This gameplay is similar to the red envelope gameplay. The prizes you can win here are generally set. The prizes are usually financial experience money, experience courses, coupons, etc.

8. Collection

Users contribute their own content and try to be selected to receive rewards.

This type of gameplay usually requires the rewards to be particularly attractive, or the theme of the collected content to touch the user's heart, making the user very eager to share. However, it is not recommended for general self-media to do this unless you have a lot of money or your user stickiness is particularly high.

9. Group Buying

Group buying requires users to voluntarily forward messages to their friends so that their friends can get certain benefits together with themselves.

This method is most commonly used to attract new customers, especially in the e-commerce field. Pinduoduo has attracted hundreds of millions of fans through this method.

10. Dress Up

Simply click or drag to create your own fantasy image.

This method is used for communication with the goal of flooding the screen. If you can help users realize scenarios that they cannot achieve, have not yet had, or have never thought of in real life, and it can be completed with just a few simple steps, then they will be very willing to participate and forward it to their friends to show off and gain social conversation.

11. Story

By telling stories, you can help users more deeply understand the point you want to make.

NetEase is really the top storyteller on the Internet. The story about a whale, “Confessions”, is an amazing and creative work that goes viral. I suggest you experience it again, it’s really shocking!

In addition, there are other high-quality H5s from NetEase, you can also search and see, it is really worthwhile for everyone to experience how the experts play.

12. Voting/Selection

I guess everyone has seen this a lot. A classmate or friend you haven’t seen for many years sends you a message asking you to vote or like something so that his or her child can win first place or a prize, etc.

This method of gameplay is generally used to promote activity. It will be more effective when you have a certain number of fans. Otherwise, the activity will not be big, new users will not be enthusiastic enough to participate, and the effect of the activity will not be very good.

3 ways to adapt your creativity

The above 12 methods are just basic ways to play, but the gameplay currently seen on mobile phones is not that simple. However, don’t be fooled by the seemingly complicated gameplay. In fact, through these 3 routines, you can understand them and even come up with better gameplay.

1. Gameplay Overlay

Generally, we will choose at least 2 basic gameplays to be used in combination.

For example, check-in/guessing + lottery/red envelope, collection + voting/selection, collection + dress-up + voting/selection, group buying + check-in + red envelope.

As long as you dare to think and use your imagination, you can stack any of the gameplays in various forms. Of course, you must pay attention to the user operation process not being too long, otherwise it will increase the operation threshold and make users unwilling to participate.

2. Element Replacement

All of the above-mentioned gameplays include many elements, and you can replace these elements according to your purpose and product, so that this gameplay can be more integrated with the tone of your product.

For example, the same rewards are obtained by punching in. For fitness-related ones, you can get a fitness medal by punching in continuously, for car-related ones, you can get a barrel of oil (which can be exchanged for refueling at a gas station) by signing in continuously, and for education-related ones, you can get coupons or trial classes by signing in continuously, and so on.

The key point of this routine is actually to make your activity more in line with the tone of your product, so that users will be more naturally and willing to accept this activity.

3. Take advantage of the trend

I believe everyone knows this routine. Current hot spots bring their own traffic. As long as your activities are related to the hot spots, your traffic will grow naturally without any promotion. So if you can naturally combine hot spots with your activities, I suggest that you do so.

Of course, if you want to combine hot spots, operators must check the hot searches and hot lists of popular apps every day, such as Weibo hot searches, Baidu hot search rankings, new list information, etc. If you don’t know where to check hot spots, you will definitely know it by searching on Baidu~

Finally, I would like to share the creative output of the event with you here, hoping that it can be of some help to you.

Source: Little Ga Sister