How to do it on Xianyu when there is no source of goods? Read this article

Today’s content is mainly focused on the basics - advanced - product selection . The operation methods have been optimized and detailed as much as possible, so that you can go from beginner to expert after reading this content.

1. Basics

I have talked about the basics of registration before, so I won’t talk about it again this time. This time I will talk about how to maintain an account.

• Complete your personal information (avatar, nickname, introduction), etc., and fill in whatever can be filled in.
• Sign in every day, collect Xianyu coins, complete tasks, etc.
• Browse related products every day, randomly search for product keywords to view users' product copywriting, click "I want to consult/collect/like/and leave a message" to let Xianyu know that you are a normal user.
• You can buy some items on Xianyu every once in a while, depending on your actual needs.
• The account maintenance period is 3-5 days, the longer the better. Try not to use WiFi for batch operations.

The specific account maintenance process can be done according to the above instructions.

2. Advanced

1. Product selection: the meaning of no source and source

• No source of goods: We do not have our own source of goods, and mainly look for products on platforms such as 1688 and Pinduoduo and ship them to customers one by one.
• Have a source of goods: If you have your own products, such as orchards, vegetable plots, shops, etc., you can compare the products of your peers on Xianyu to see if they have advantages in price and specifications.

2. Virtual gameplay without source of goods, specific classification details

• Tutorials: PS/PR tutorials, Excel/Word tutorials, short video hand-drawn illustrations, etc.
• Materials: PPT templates, decoration renderings, resume templates, study materials, etc.
• Localization: house rental, movie tickets, Meituan, Ele.me coupons, etc.
• Chain: supermarket chains, restaurant chains, domestic and foreign hotel reservations, etc.
• Paid knowledge categories: training materials, crowdfunding courses, course search services, content from well-known communities, content from knowledge planets, etc.
• Advantages of virtual products: easy to operate, one content can be sold repeatedly at almost zero cost.
• Disadvantages of virtual products: easy to violate regulations, may be reported by peers, and not easy to amplify.

How to do it?

For example, if you sell PPT templates, you can search on Pinduoduo or Taobao, find someone who sells PPT templates, download and copy the main picture materials, and upload them to Xianyu.

After someone buys it, you place an order at the original store. Generally, this type of content is purchased once, and you don’t need to buy it a second time, you just need to sell it repeatedly.

3. No source of goods, physical gameplay, specific classification details

• Lifestyle: fresh fruits, office supplies, hardware tools, office equipment, household items, disposable items, gifts, storage and organization, etc.
• Technology: technology products, mobile phones, smart devices, digital accessories, etc.
• Local category: local specialties, agricultural products, gourmet snacks, etc.;
• Luxury goods: jewelry, handbags, watches, clothing, shoes, cosmetics, etc.
• Furniture: furniture products, residential furniture, bedding, kitchen products, etc.;
• Other categories: automotive products, maternal and child products, fitness equipment, luggage, gaming equipment, etc.
• Advantages of physical products: They are accumulative and easy to operate in batches.
• Disadvantages of physical products: The prices of selected products fluctuate greatly, and drop shipping requires payment. The more you sell, the more funds you need.

How to do it?

If you don’t know what you want to sell, you can first search in the Xianyu classification. Click on the classification in the upper right corner of the homepage and find the product you want. Car products and electrical appliances are both hot-selling categories recently.

For example, if you choose home appliances, you can search for the product on Xianyu, and then go to Pinduoduo to search for products from your competitors to see if there is any price advantage. If the price on Pinduoduo is lower than that of your competitors, then you can make this product.

4. There is a supply of goods

(1) Three popular product categories

a. Fresh Fruit/Agricultural Products

Apples, grapes, pears, watermelons, cantaloupes, lemons, dragon fruits, purple sweet potatoes, hawthorn slices, red dates, etc.;

b. Daily necessities/daily necessities

Detergent, laundry detergent, slippers, bedding, hair dryers, storage boxes, electric fans, suitcases, etc.;

c. Household items/kitchen items

Washing machine, refrigerator, sofa, TV, laptop, computer, table and chairs, rice cooker, induction cooker, microwave oven, etc.

If you have your own source of goods, first you need to determine which product you want to sell on Xianyu, and then sort out the specifications, prices, product advantages, etc., and compare with your peers to see if you have any advantages.

If your product has no advantages after comparison, then you need to make a breakthrough through reviews and comments. You can use some small accounts to leave comments and reviews to increase the credibility of your product.

(2) How to do it?

Prepare pictures of your product in advance, preferably 9 pictures, then click Publish, put the pictures in, and describe the content in as much detail as possible, and be sure to write in the user's tone.

(3) How to test categories?

When uploading products, you must upload 50 in batches. If you only upload 1-2 products, there is no way to test which product has a large flow and is suitable for zooming in.

For example, if you organize products from several categories at one time, it is recommended to upload 50 products at a time so that you can find suitable products in a short time. Note: the number of products uploaded within 5 days should not be less than 45.

(4) How to quickly optimize products through trial and error?

Focus on products with high exposure and many orders.

Products with low exposure and few orders require optimized titles and copywriting content.

The purpose of optimizing our products is to increase the exposure of the products and generate more orders, thereby creating a hit product.

(5) How to optimize the details?

• Title – Text – Pictures and Tags – Comments and Reviews
• Title: Refer to the titles of peers or channels. The title must contain product keywords.
• Copywriting: The copywriting should be kept between 150-200 words as much as possible, highlighting the advantages and quality of the product.
• Pictures and tags: You can upload up to 9 pictures, such as the main picture of the product, detailed pictures, pictures of positive reviews, etc. Label the pictures according to your products and insert keywords appropriately.
• Messages and comments: You can use a small account to leave messages or comments, or you can guide customers to do so. Making good use of messages and comments can better improve conversion rates.

(6) How to identify hot-selling products?

First, see how many people are selling the same product on Xianyu, whether the product has high exposure and traffic, whether the product is popular and has a high repurchase rate, and whether the product can generate stable orders every day.

If you meet the above conditions, then you can focus on this field and choose a vertical product.

When an account can have stable exposure and stable orders every day, you can prepare a few more numbers for incremental operations and continuously screen good products for amplification.

(7) Definition of low, medium and high-priced products

What are low-priced products?

Price: between 0-50 yuan

In the early stage, it is suitable to sell low-priced products with small profits but quick turnover. Later on, the price will go up. Don’t always compete on price. Xianyu makes recommendations based on user preferences and will not make recommendations based on your price.

What is a mid-priced product?

Price: 50-100 yuan

This price range will not be as tiring as low-priced products, nor as difficult to sell as high-priced products. Mid-priced products are best to have price advantages, and choose some commonly used and repurchased products.

What are high-priced products?

Price: 150 yuan and above

High-priced products have eliminated some groups that pursue low prices. High-priced products do not need to have price advantages. To make such products, we must win by product quality. High customer orders mean high profits. Although the number of transactions may be smaller, one order can equal 10 or even a hundred orders from others.

3. Product Selection

After reading the above, many people still don’t know what to do, especially what product to choose. So let’s start analyzing the product trends from this moment on. What month is it now? It’s the end of August, and it’s almost the end of the year. Many people get married and decorate their homes during this season. So we can check the hot search terms through the Xianyu drop-down box to understand the recent purchasing trends of the crowd.

For example, if you search for "home improvement" on Xianyu, a lot of product keywords will be extended in the drop-down box, and we can choose the products we want to make based on these product keywords.

This is just an idea for product selection. You can think independently based on this idea and then find out what customers need.

The most important thing is to analyze it yourself and don’t be disturbed by the outside world. Many people say that there are too many people doing Xianyu and it is not easy to do it, but those who do it well have been constantly updating and iterating their gameplay. The market has always existed, it just depends on whether you use it with your heart.

Today I am sharing with you this Xianyu no-source gameplay. I have only one thing to tell you: no matter what method you learn, only practical application can make you grow quickly.

Author: Sun Zhe DREAM

Source: Yeluzi Lab (ID: yeluzishiyanshi )