What is word-of-mouth marketing? How can companies do word-of-mouth marketing well?

There are many ways of online marketing, such as: question-and-answer marketing, forum marketing, blog marketing, QQ group email marketing, etc. In the previous articles, the editor introduced several marketing models one by one. Today, I will bring you a new marketing model: "word-of-mouth marketing". So what is word-of-mouth marketing? How to do word-of-mouth marketing? Let’s take a look now.

What is word-of-mouth marketing?

Word-of-mouth marketing refers to the process in which a company spreads its product information or brand through mutual communication among customers during the brand building process.

Word-of-mouth marketing is also known as viral marketing. Its core content is the virus body that can "infect" the target audience - the event. The strength of the virus body directly affects the effectiveness of marketing communication. In today's era of information explosion and media proliferation, consumers are highly immune to advertising and even news. Only by creating novel word-of-mouth content can we attract public attention and discussion, because people are only interested in new, occasional, and first-time things. Therefore, the content of word-of-mouth marketing must be novel and unique.

How can Dongguan enterprises do word-of-mouth marketing well?

1. Good product quality:

In order to do word-of-mouth marketing well, first of all, the quality of the product must be up to standard, and users must recognize the product in their hearts. If the user feels bad after the experience, online word-of-mouth marketing can save the company temporarily, but it cannot save the company forever. Companies should improve their products while building online reputation, which is more conducive to the long-term development of word-of-mouth marketing.

2. Perfect after-sales service

After-sales service is another important factor in a company's forming word-of-mouth marketing. To put it simply, if consumers buy your products and there is a problem and they can't find a place to repair them and they are not allowed to return the products, then no one will buy your products no matter how good the quality is.

3. Online word-of-mouth marketing

This is the essence of online word-of-mouth marketing, how to make users feel that our products are good, from the perspective of consumers;

1. Consumers will look and search online, and then ask professionals;

2. Accumulation of brand information. For example, for Apple mobile phones, people generally don’t know about its reputation anymore, because it is already a well-known “brand” and everyone has recognized this brand from the bottom of their hearts.

How to do word-of-mouth marketing?

1. Since customers will search on search engines, we can promote through this, such as: news articles, Q&A encyclopedias, forum promotions, etc. News articles represent the views of the media and professionals, encyclopedias represent the views recognized by search platforms, and Q&A and forums represent the views of general consumers.

2. Enterprises spread information that is beneficial to the enterprise on official website platforms, Weibo platforms, WeChat platforms and other online platforms, and persist in doing so. Over time, consumers will be inadvertently influenced by the company's brand reputation promotion when they go online.

Summary: Word-of-mouth marketing is the most suitable way for our company to promote itself. However, to do word-of-mouth marketing well, we must be creative and imaginative, and always remember that customers will only remember the first person or company who did something.