How should novice webmasters optimize corporate websites?

"How do we optimize the corporate website?" This is a question that every novice webmaster will encounter. Faced with the task assigned by the boss, they don't know how to do it or where to start. After working for a while, I found that the website ranking did not improve at all, which made me very depressed. Today, I will share with you how to optimize corporate websites. Without further ado, let’s take a look!

How to do SEO optimization for corporate websites?

Website SEO optimization

First of all, let’s think about where to start with SEO. In fact, when the website construction company delivers the website to the customer, it has already done the most basic SEO work, such as editing the META tags, which is the most basic and very important SEO work. When uploading products and documents, the website construction company will put these keyword SEO layout in place.

1. Website SEO layout

Step 1: Find SEO core keywords

SEO core keywords refer to the keywords that can bring 80% of the traffic to the website. An enterprise's core keywords should be between 50 and 100. How to choose? There are many methods, such as drop-down, 5118, Baidu Index and so on.

1. Select 55 core keywords

For example, if there are 10 people in the company, and each of them writes down 60 keywords that customers ask most frequently, there will be 500 keywords in total. Sort these 500 keywords according to the number of times they appear: for example, when Dongguan Xiangben Technology was selecting keywords, 12 people wrote "website construction" and 10 people wrote "Dongguan website construction". Then "website construction" ranks first, "Dongguan website construction" ranks second, and so on. Pick out about 50 most repeated keywords, which are the core keywords.

2. Expand long-tail keywords

Then these 55 words are expanded into long-tail words. There are two commonly used dimensions for expanding long-tail words: one is the region, which can be expanded to "Dongguan website construction", "Guangzhou website construction", etc.; the other is the profit model. For example, "website construction price", "website construction outsourcing", etc. This will expand more than 100 keywords, which will be used in future on-site and off-site SEO.

Step 2: Website keyword layout

1. Website structure optimization, brand word optimization

Assign the most core keywords that have been expanded to each column of the website's main navigation. A website's main navigation generally has 10 columns, and each column is assigned 3-5 keywords, which consumes 50 keywords. The remaining words are placed on the secondary list page or the tertiary detail page of the website. Use one keyword for each page, and this keyword must be a long-tail keyword. This is the structural optimization of the website. In the process of website structure optimization, adding brand words will complete the brand word optimization of the website.

2. Edit META tags

Each page should use different keywords to edit the META tag. Each page of the website has its own identity, and the META tag is like its ID card number. Different pages should be given different identities so that they can be easily recognized and crawled by Baidu. If your ID number is the same, Baidu will only capture one, so the META tags of each page should be different. The above is just the most basic SEO layout. Next, I will teach you how to do on-site SEO? In fact, the focus of on-site SEO optimization is on the editing of on-site articles.

2. Editor of the articles on the site:

How to write articles for the site editor? Many people update their website articles by writing company news. Who will read your news? In addition, if you write an article without a purpose, it will be a waste of effort.

1. Tips for long-tail keyword layout in in-site articles:

1. The title of the article should contain long-tail keywords;

2. The first paragraph of the article, that is, within the first 200-300 words of the article, contains the corresponding long-tail keywords;

3. In the content section of the article, that is, within the 300-500 words, the corresponding long-tail keywords appear 2-3 times.

2. Tips for optimizing in-site articles:

1. When optimizing an article, only one keyword should be optimized on the internal page; multiple keywords cannot be optimized. Unless it is a long-tail keyword containing multiple keywords, such as the "Dongguan website construction outsourcing" mentioned above contains 3 keywords.

2. Be sure to add internal links when optimizing keywords. And you need to link to the homepage of the website to increase the weight of the homepage. But it should be noted that many companies’ websites sell multiple products. For example, “Four Star Environmental Protection” sells trash cans, but the website also has other supporting products, such as leisure chairs and flower and plant signs. If you optimize the keyword "lounge chair", the internal link cannot be linked to the homepage, but to the list page of lounge chairs.

3. Add an ALT tag to the picture in the article and give the picture an attribute. Because search engines cannot directly read image information, they can only read the content of the ALT tag.

4. There is also a “Related Recommendation” in the article. "Related recommendations" and internal links form the internal optimization network of the website.

3. It is worth noting that:

Regardless of whether it is on-site SEO or off-site SEO, never choose core keywords, but always choose long-tail words for optimization. For example, "Dongguan website construction" and "Dongguan website construction outsourcing". For example, optimizing “Dongguan website construction outsourcing” means optimizing “website construction outsourcing”, “Dongguan website construction outsourcing” and “Dongguan website construction” at the same time. It is equivalent to optimizing one keyword and achieving the effect of optimizing three keywords.

Overall planning and considerations for SEO optimization

For example, we need to optimize the keyword "Dongguan website construction". You can create a special page for "Dongguan website construction", and all articles about Dongguan website construction will be linked to this topic. This will increase the weight of these topic pages, and their natural ranking will be very good.

1. Do SEO in a planned way

First, select the area to be optimized in this stage (within 1-3 months), and then specify the keywords to be optimized. Then during this period of time, optimize around these regions and keywords. It is recommended that everyone choose 5 areas and 10 keywords to do. After 1-3 months of optimization, select the provinces that performed better and re-rank them. Perform a second round of optimization, and then perform a third round of optimization based on the results, and so on. If you keep doing it, the ranking of the optimized long-tail keyword pages will definitely improve significantly.

2. Why do SEO?

When all articles are included and ranked on the homepages of Baidu, 360, and Sogou, does it prove that the SEO is done well? uncertain! This is because these articles pushed to the homepage may not have any sales power. Visitors will simply jump away after opening the webpage and reading it. They will not make inquiries or close deals. Therefore, it is important to be clear that when writing articles, on the one hand, they must satisfy search engines and meet SEO standards; on the other hand, they must be written for visitors and must have sales power.

3. Do you need a full-time SEO?

A full-time SEO costs 50,000 to 70,000 yuan a year. Calculate how much free traffic an SEOer brings in a year. You will understand that the input-output ratio is too disproportionate. SEO seems to be free, but the labor and time costs of obtaining traffic are much higher than SEM. So what should we do? It’s not that you don’t do SEO, but you have to insist on doing a little bit every day. In an enterprise, there doesn’t need to be one full-time person, but everyone should know how to do SEO. The key is to meet SEO standards every time you write an article. In fact, there is no need to hire an SEO expert. We just need to follow what was taught in the operation class. Edit the META tags, write good descriptions, and write good articles; if you persist in doing SEO in a planned way, it will definitely be effective.

4. SEO is a long process

Many people are impatient and always think that if they write an article today, it will be included tomorrow and then placed on the front page. That is impossible. Because the website has just been launched and has no authority, your inclusion will be slow. On-site SEO optimization is a long process, but we believe that if you persist, one day the articles you write will be included and ranked on the homepage.

In short, on-site SEO optimization is a long job, but I believe that as long as you stick to it, you will become an excellent SEO expert!