Social media acquisition: How to achieve an average of 17,000+ new customers per day at zero cost?

The article revolves around social media to attract new customers, and mainly shares how to use social media to attract new customers for your products. It is full of useful information and I hope it will be inspiring to everyone.

The topic I’m sharing today is attracting new users through social media. Before that, let me tell you a formula. This is the most important point that investors pay attention to when judging whether a company is worth investing in: whether the user’s lifetime value is greater than the user’s acquisition cost, which indicates whether the company is worth investing in.

Customer Lifetime Value (LTV) and Customer Acquisition Cost (CAC)

• The formula for calculating user lifetime value is: monthly purchase frequency × average order value × gross profit margin × (1/monthly churn rate).
• The cost of acquiring a customer is the total cost divided by the number of customers acquired.

For example, the monthly purchase frequency of users on an e-commerce platform is 2 times, the average order value is 200, the gross profit margin of all products is 20%, and the monthly churn rate is 50%. According to the formula, the user lifetime value is 160 yuan. When I placed an advertisement, I gained 200 people from download to final conversion and purchase, spending 20,000 yuan, and the cost of acquiring each user was 100 yuan. If the lifetime value of a user is 160 yuan and the acquisition cost is 100 yuan, it means that every new user I attract now can bring me 60 yuan in profit in the future. In this case, this company is very worth investing in.

Of course, the lifetime value of a user is not necessarily what it has been now. Currently, most e-commerce companies are in a subsidized state in order to occupy the market. But you need to explain clearly to your investors, your employees, and your boss what the future profit model will be like, and build in this direction over the next period of time. The most important thing for an enterprise in the early stages of development and during the period of rapid development is the efficiency of acquiring users.

Five ways to acquire users

There are five common and effective ways to acquire users on the market:

Five ways to get users

1. Human marketing

The best at ground marketing in China should be Alibaba’s Central Supply Iron Army, which was trained when Alibaba was doing B2B in the early days. Including the early field marketing managers of companies like Meituan, most of them came from Alibaba. There are many forms of ground promotion, including distributing flyers, door-to-door sales, setting up stalls, offline cooperation with enterprises, etc. There is a street for offline promotion in Wangjing. You can just go downstairs and take a walk around at noon, add a lot of followers, and you can have lunch. They will also give you some dolls and USB flash drives.

2. Advertising

There are online advertising models such as CPA (pay per action), CPS (commission based on actual sales), CPC (pay per click), as well as offline advertising channels such as subways, buses, and Focus Media, all of which are covered in advertising.

3. Cross-industry cooperation

Online mutual promotion, offline mutual promotion, and joint activities. Now many movie promotions are using this method. For example, when a movie is about to be released, we will find some companies to cooperate and promote each other. You put the movie promotion on the package and coupons, and I will put your brand in the movie promotion. At the same time, we can allow the companies to use some celebrity resources.

4. Event Marketing

For example, Xin Shixiang's four-hour escape from Beijing, Shanghai and Guangzhou, the subway book-throwing campaign, Luoji Siwei's patch advertising auction with PAPI Jiang some time ago, and the AR company Magic Leap. I think everyone has seen their video, in which a big whale leaps out from the ground on a basketball court and then jumps into the sea, splashing water. Although it was later discovered that the video was made with special effects, the company's current market value is already 1.5 million US dollars.

5. Social Communication

This is the main point we want to talk about today. Without going into details, you can understand that all the marketing messages, social currencies, and interesting content sent by others that you come into contact with on social platforms now belong to social communication. For example, Didi’s red envelopes, Pinduoduo’s group buying, the early “surrounding the nervous cat” and so on.

Get three dimensions of users

These methods are used in the development process of all enterprises. It is not only suitable for a certain industry or a certain enterprise, different methods are suitable for different stages of an enterprise.

The efficiency of attracting new customers through social media

We can measure whether the method of acquiring users is suitable for the company's current development from three dimensions: cost, speed and scale.

For example, ground promotion is very suitable for a new model that wants to allow a certain number of users to experience it in the initial stage. Its advantage is that it is very fast and does not require a user base. It only requires deploying ground promotion personnel. The limitation is that the scale will not be very large, and the average user acquisition cost is very high, and the retention rate is very low. The general model is that users will be given a gift after downloading, but it is not certain whether the user will purchase it in the end or whether they can stay.

In terms of speed and scale, advertising has the advantage that as long as the investment is large, as many users as possible can be bought. The disadvantage is that the cost is fixed and is getting higher and higher. The cost of acquiring a single user through effective advertising for vertical e-commerce companies that are doing well in the market is about 100 yuan. Moreover, with market competition becoming increasingly fierce, the price has risen to 120 to 150 yuan, and those who perform poorly may spend thousands of yuan. In the P2P industry, the customer acquisition cost of performance advertising is more than 2,000 yuan. However, this method is suitable for periods when the company has enough money and needs explosive growth.

Event marketing is very effective, extremely fast, large-scale, and has extremely low or even close to zero cost, but it requires a certain probability of luck. There is no successful methodology for event marketing, only some basic elements that can increase the probability of an explosion. Even if it explodes, it is still uncertain whether it has promoted the brand or caused negative effects, so it is particularly uncontrollable. The success rate of Xin Shi Xiang, which is doing very well now, is already quite high, but they made hundreds of attempts behind the scenes. This approach allows you to explore and try things out, but don't place any bets on it.

There are many ways to spread social information, such as sharing red envelopes, creating high-quality content, group buying, etc. As long as the product has these methods, they will definitely bring new customer acquisition effects. The effectiveness of the new customer acquisition effect depends on whether the efficiency of social communication is high enough, and the cost of these methods is basically close to zero. Looking at the companies that are doing well in the market now, such as Pinduoduo, MissFresh, and Didi, they all meet the requirements of extremely low costs, fast speed, and large scale.

In summary, if you want to gain a certain scale of users at an extremely low cost and at an extremely fast speed under controllable conditions, currently only social communication methods can meet this requirement. The effectiveness of social communication depends on whether the efficiency of attracting new customers is high enough.

The efficiency of attracting new customers through social media

The efficiency of attracting new users through social communication consists of three parts, and the formula is as follows:

Sharing efficiency × 10 × conversion efficiency × sharing frequency

The efficiency of attracting new customers through social media

• Sharing efficiency: how many existing users are willing to help me share.
• Conversion efficiency: how many people can be converted into my new users after reaching the audience.
• Sharing frequency: among all the people who are willing to share, how many times will they help me share during the user's life cycle?

There is a 10 at the end. What does this mean? MissFresh has tried many ways to play. I found that as long as a user shares it, no matter what means are used, each share will be opened about 10 times on average, which means it will reach 10 people. This number may be higher in first- and second-tier cities. As social networking becomes more and more popular, this number will continue to rise. For now, we will use 10 as the calculation number.

First, there are three factors that influence sharing efficiency: user base, sharing motivation, and sharing convenience.

1. User base

Before taking any action to attract new users, first of all, the product must be good and the user retention rate must be high. Otherwise, the cost of attracting new users will be wasted every time because the users will be lost. This is the basis.

The same is true for social communication. If the number of users is not enough and there is no user base, it is useless to share. Therefore, social communication is suitable for explosive growth when there is a certain user base.

2. Share the power

There are two key factors that determine the motivation for sharing: one is "having money" and the other is "having fun".

At the beginning, Daily Youxian offered 50 yuan off for orders over 99 yuan, then it increased to 60 yuan, and now it is 80 yuan off. I don’t know if you have noticed that the common vertical apps on the market now basically have the function of inviting friends. Users only need to enter the page to invite friends and send the discount invitation to the group or circle of friends. If a friend receives this coupon, the user will also get the same coupon. Now there are red envelopes, coupons, merchandise, etc. Some of them are the same for new and old users, and some are not. This is what it means to be rich.

The second is "interesting". There are many phenomenal products and tools. For example, the Plato app that was popular some time ago is designed like this: enter your name, and there will be some analysis of your gender, which you may find very interesting. Share it to your friends or groups, and other people can scan the QR code on the picture to enter the test page again and share it again, forming a closed loop of viral transmission. There is also a test on what your future son or daughter will look like which has been quite popular in the past two days. You just need to take a selfie and it will output an image of your future son or daughter which can be shared to form a closed loop. Including the earliest ones like Shenrikemao, Xiaohongshu, Xiachufang, etc., all the content-based sharing can be classified as interesting.

3. Convenience of sharing.

In the early days of Uber, the way of sharing was for users to send invitation codes to their friends via email or text message, or to ask friends to enter the invitation code in person. Didi's design is more convenient. On the invitation interface, users only need to share to social channels with one click. Didi's sharing efficiency is significantly higher than Uber's. This is because, firstly, Chinese users' sharing behavior is more inclined towards social software rather than emails and text messages, and the attention paid to social software is significantly higher than other channels. Second, one-click sharing greatly improves the convenience of sharing, and sharing efficiency will also be greatly improved. So now you can open any APP on your phone, and you will find that it is basically equipped with the product function of inviting friends, and the first priority is definitely sharing to WeChat.

Second, conversion efficiency: how many of the audiences reached by the shared content can be converted into purchasing users?

There are three factors that influence conversion efficiency: communication content, conversion drive, and conversion convenience.

Take Pinduoduo as an example. Its predecessor was Pinhaohuo, a platform specializing in selling fresh food. They turned the group buying operation into a business model, and it is very efficient.

Generally, when we share something, whether it is content or coupons, you either click on it to download it and then buy it; or you receive a red envelope and enter the WeChat public account to make the purchase. However, with Pinduoduo's group buying method, as long as the user opens the app, they can place an order with friends in three clicks, without the need for downloading or any conversion in between. Moreover, there is a strong incentive to take the next step in each conversion link. For example, the message you share will clearly inform you that you can buy a certain product at a very low price. After you click on it, it will highlight how many people have bought it, and you are the only one left, so hurry up and place your order...

Compare it with MissFresh. Users see the information sent by MissFresh through social tools, click on it to get a coupon, jump to the homepage, add some items to the shopping cart and pay. The shortest step is 7 steps, while Pinduoduo has only 4 steps at most.

In comparison, Pinduoduo's model is very simple and effective in social communication conversion. Of course, different models have their own advantages and disadvantages. Pinduoduo's method cannot add products to the shopping cart for multi-category combined purchases. Also, because the conversion is quick and the understanding is not in-depth, the platform's trust endorsement has not been deeply established, resulting in the inability to increase the average order value. Therefore, the proportion of logistics costs will inevitably remain high, which is another matter.

3. Sharing frequency: how many times can a user share during his or her life cycle?

Whether you are sharing content that is valuable or interesting, the following methods are commonly used to increase the frequency of sharing:

1. Ranking list.

There is a ranking list for the coupons and red envelopes shared by users, and you can see how many people you have invited. For example, there is a prompt somewhere that tells you how many people have received and used the red envelopes you sent out within a period of time. As long as your name is in the top ten, for example, if you are ranked first, you can get an Apple phone.

2. The stepped form stimulates users.

The first invitation will earn you 5 yuan, the second 10 yuan, the third 20 yuan, and so on.

3. Mission.

Users can get a coupon by sharing a product, or get a product by sharing a coupon, or earn points by sharing a brand's advertisement. Users are stimulated to share different content through different sharing methods.

4. Continuous.

You need to share it once, twice, three times, four times, or five times to get a big gift package.

5. Randomness of content.

In addition to discounts, each sharing also contains a lot of interesting random content, and there is always one that impresses you.

Social media acquisition efficiency

Is social communication efficient in attracting new customers? We return to the formula to measure:

Multiply the sharing rate by 10, then by the conversion rate, then by the sharing frequency, if the final sum is greater than 1. This means that as long as you attract a new user, he can help you attract another new user. You can gain new customers continuously through one sharing as long as the subsidy stimulation at the front end can continue.

For example, in the case of my former employer, MissFresh, the number was finally calculated to be greater than 1, which was incredible. The number of new users grew explosively in a snowball manner, with the peak reaching 17,000 new purchasing users per day. Apart from product subsidies, no extra money was spent. In the end, as the speed of supply chain construction could not keep up, MissFresh had to reduce subsidies. During that period, MissFresh's market share also achieved explosive growth.

If the number calculated by the formula is greater than 1, and your front-end subsidy stimulation cost is less than the lifetime value of your users, then as long as you have enough ammunition, you can quickly grow into a unicorn. I hope you are in such a company.

This article is a sharing by Yan Le, former vice president of MissFresh, at the 2016 NOMS National Operations Summit (Hangzhou).

The end of the year is approaching, and today I will mainly share some phenomena I have seen on the New Year’s Goods Festival pages in recent years, and express some of my own views and thoughts.

1. Current status of the New Year Goods Festival page

Let's look at a few examples. I searched for "New Year's Goods Festival" and "Spring Festival" and other related words on Huaban, and the pages that appeared were basically like this:

What is your first impression after watching it? Have you discovered any phenomena or patterns? Next, let’s look at it from the following aspects:

• Color matching: The color matching is basically large areas of red or yellow.
• Layout: Regular layout, in the form of header banner + floors.
• Title: The title is usually written in calligraphy, or in some serif fonts that reflect a sense of age.
• Expression method: hand-drawing combined with materials to build scenes.
• Atmosphere embellishment: Various elements representing the Spring Festival or festive occasions are used to embellish the atmosphere, such as lanterns/red houses/paper-cuts/zodiac signs/fireworks/red envelopes, etc.
• Cultural background: Although they are all hand-painted, the hand-painting styles are different in different eras, and the textures and tones are also different. The older the era, the lower the color saturation, and the more recent the era, the higher the color saturation. For example, Alibaba's 2015 New Year Festival looks more colorful and modern.
• Brand: If there is a brand image, it will generally be combined or displayed on the page. For example, Alibaba’s cat head shape, and Three Squirrels’ squirrel image, etc., have been deeply rooted in people’s hearts. If there is no brand store, it is basically free to play around (similar to single dogs... people who have no worries or constraints...).
• Category: Basically, you can combine the characteristics of your category in the header banner and put some related products for display.
• Overall: The overall look is prosperous, very festive and lively. At first glance, you can associate it with the Chinese New Year and the need to buy New Year's goods.

So seeing this, you may think:

"Oh my god, why are almost all the New Year's Goods Festival pages full of red and prosperous calligraphy and hand-painted styles that say "Happy New Year"? How can we, who can't write calligraphy or hand-paint, survive?"

On the other hand, you will find that after so many years, it seems that every year, as long as it is a page related to the New Year Festival, the format/style/layout is always the same, some just change the zodiac sign, as if the design style of the New Year page has been solidified, almost aesthetic fatigue.

The above are just visual analyses of the New Year Festival pages that we commonly see. In fact, analyzing beyond the visual level can give designers more options other than hand-painting and brush calligraphy, and gain more new ways of playing and new design directions.

So, let’s continue reading.

2. I made an attempt myself

I remember that I wrote an article about various ways to make banners before - "Unlock new postures, I have 100 ways to teach you how to make satisfactory banners", encouraging designers to break out of their inherent thinking patterns and make more attempts.

It just so happens that the New Year is coming soon. Although my purpose is not to sell goods nor to design special pages or banners, in my opinion, special pages, poster designs or banner designs are actually all connected. I want to make something for my official account as a commemoration. I need it to be special, so I thought, why not make a three-dimensional version of a New Year's theme poster.

I need to explain that it took me two days to conceive, draw, make and shoot this thing. This is also my first time making this kind of paper sculpture, so it is still relatively rough.

Let me show you first, this is what it looks like when there is no light on, hehe:

After turning on the lights, it’s like a magic trick, so beautiful! ! ~You can change the color of the light and the background cloth by yourself, and the feeling will be different.

Finally, let’s take a look at the details. Although it is still a bit rough, the sense of three-dimensional space has already emerged. The plum blossom lanterns and everything else are all carved out with a carving knife, hehe.

You know, when I designed posters or special pages in the past, I would sit in front of the computer and use PS software to express the picture I wanted. But this time I tried to do it myself, to touch the texture of the paper, to adjust the light and distance to feel the changes in the shadow. My feeling is that occasionally changing the way of thinking and executing is more fun and fulfilling than using computer software to draw shadows and various layers. This feeling is great, hehe.

In addition, I have a lot of experience in the production process of this. Since I couldn’t find a detailed production tutorial on the Internet, it took me a while to figure it out (there are actually similar things sold on Taobao, but they are all mass-produced products).

Well, this is specially customized for my official account "Design Noodles". It took me a long time to figure it out, and I kept trying and wasted more than a dozen A4 papers before I finally made it. Haha, if there is a chance, I will make a detailed tutorial for everyone to play with (everyone needs this tutorial~). After all, my focus this time is on breaking through design thinking.

3. Rethinking e-commerce design

Back to our topic this time, if we want to break through thinking, we must first understand three concepts:

1. Thoughts determine behavior

Whether it is a special page/banner or an Html5 activity page, the ultimate goal is to sell goods or promote the brand image. This is because we first have a selling theme or demand, and then the corresponding visual page will be designed by the e-commerce designer and finally presented to consumers. At the same time, what a page looks like is the result of the joint coordination and cooperation of the boss, operation planner and designer.

In other words, if your operational and planning thinking remains unchanged, it will be difficult to have too many new visual features. An ugly or conventional page is not the designer's fault alone. After understanding this, we can expand the latitude a little bit, which may be more interesting. Don't just stay in the vortex of the visual level, but be result-oriented - to sell goods and sell them better.

2. As long as you sell goods, there will be competition and comparison

Think about whether your family’s New Year Festival page design this year is better than the last time? Does your New Year’s goods page design stand out among other similar ones? These all determine how much exposure you can get, whether you can attract the attention of buyers or users, and thus affect sales.

3. A breakthrough can be a breakthrough in thinking or a breakthrough in execution

For example, while others are selling goods directly, you can add some other interactive ways of playing, such as selling goods while playing, or selling goods while talking about emotions; for another example, while others are using hand-painted forms of expression, I choose not to use hand-painted works. I can change my way and do handicrafts or photography. If others are also doing photography or hand-painted illustrations, then you have to be more interesting and better than others, because if you want to stand out, you have to be different from others.

4. Think about the problem from different angles

Therefore, we can first think about the issues of new gameplay and new design directions from the following perspectives:

1. Design based on your own brand image or characteristics

In a sense, products or stores with brand awareness have more advantages than those without brand awareness, whether you are designing a New Year's Festival page or other various activity pages, because you have your own unique visual image or logo, you will be recognizable. All you need to do is do better than last time, and don't care about the competition from other similar companies, because your unique things cannot be competed away by others, and others can only be imitators. For example, Tmall's cat head image is particularly recognizable, and some new tricks can be played every year.

The posters for the Double Eleven Shopping Festival in 2016

There is a cat head element in the header image of almost every special page event, and this year's New Year Goods Festival is no exception:

So, if possible, no matter whether you have a brand or not, whether you have a big store or a small store, you can try to slowly cultivate your own brand awareness and visual image.

2. Follow hot topics or make fun of them appropriately

Sometimes there is nothing wrong in chasing hot topics or catering to the current trend. It is just a question of whether you use it well or not. There is no right or wrong in hot topics themselves. For example, Durex uses hot topics very cleverly every time. A large number of netizens are impressed by his wit and do not find him annoying. Instead, they look forward to what new tricks he will play next time.

For example, the Christmas posters just last year… They were so dirty and clever that it was impossible to refute them…

Another example is Weilong spicy strips, which is best at creating topics. It is a brand that combines operation planning, public relations and acting skills. Sometimes it is so high-end that it makes you vomit blood, and sometimes it is so vulgar that it makes you feel dizzy. This has attracted a large number of self-media to report on it spontaneously, and even the promotion costs have been saved. .

3. Innovation in copywriting

We found that the pages of the New Year’s Goods Festival look similar every year. In fact, this has a lot to do with the lack of innovation in the copywriting. The copywriting is actually the most intuitive reflection of the theme of an event. For example, what is the theme copywriting of most New Year’s Goods Festivals every year?

for example:

“Grab the New Year’s goods”

"Big Benefits Are Coming"

“Happy New Year with Gifts”

“New Year Carnival”

"New Year's Goods Festival"

“Chinese New Year Flavor”

“Open during the Spring Festival”

………………..

These copywriting themes are dull at first glance, and they follow the low-price promotion routine. Although this method works well in the short term, it is not attractive to use it every year for three main reasons:

1. The prices of goods and labor costs are rising every year . It is impossible for merchants to give you unlimited concessions whether for brand considerations or for survival needs. Therefore, you will find that the discounts on shopping items are actually getting lower and lower, and users are not unaware of this.
2. Driven by human nature, people love to get a bargain . If you give him a bargain this time, he will just want you to get an even better bargain next time, otherwise he will be disappointed and even leave you. Users attracted by low-price strategies will always be less loyal, unless you have other aspects to keep them hooked, or you keep offering lower prices.
3. For designers, it is really difficult to make a more groundbreaking page design with these copywritings . It is the same every year. There is no lively atmosphere and the atmosphere of the New Year. It is nothing more than changing the zodiac sign, for example, last year it was a monkey and this year it is a chicken, or using various plane composition principles, changing some cultural elements and so on. I think you should understand it deeply~

The copywriting below has more room for development because it extends to other dimensions, for example:

• "Give good gifts for the Chinese New Year": The key word here is "give good gifts", so the designer can think of some ways to give gifts. Who are they for? How to send it? What are the details? In an age where gift giving is mostly about face/fun/meaning, low price is not what users value most, so this theme can be played for a longer period of time.
• "New Year's Big Change": The key word here is "change". Everyone likes new people and new things, but they just need a reason to promote them. Thinking from this perspective can develop many innovative directions. For example, change means changing one's mood/changing one's state/changing one's way of life/changing one's identity/means transformation, and designers can also come up with more ideas in design.
• "Going home for the New Year": The key word here is "going home". Think about those normal people who are living in a foreign land. At the end of the year, what they miss most should be home. The taste and warmth of home can evoke their memories, and going home can radiate many pictures, such as interesting things on the way home/longing and reverie for home/feelings after returning home/imagination of home/some thoughts before going home, etc. There is a lot of room to play, and by approaching the theme in this direction, the users attracted are not those who value low prices the most, but those who are willing to invest money in their home.

For example, in a photography subject like this, the picture may seem simple, but it is very easy to touch the heart.

To sum up the above, it is nothing more than saying that you should think more about activity themes and copywriting in other dimensions. You must know that people's emotions and needs are diverse, especially family, friendship, love and being yourself, which are eternal and the things people need most. If you always go the low-price promotion route and write bland copywriting, you will neither impress people to spend money nor be able to sustain it for a long time. In addition, there is too little room for designers to play and they cannot have too much innovation. As a user, of course, it is easy to get aesthetic fatigue.

Of course, the most effective way is to combine these points with appropriate preferential policies, rather than regarding low-price promotions as the main focus.

4. New activity gameplay

Nowadays, people use mobile phones more and more frequently, and the average proportion of mobile shopping is almost over 80%. Therefore, taking advantage of the smartphone screen can actually provide more ways to play, and the dissemination will be much wider than that of PC (in addition to technological advances, the emergence of new carriers such as official accounts and Moments has contributed greatly).

I think Alibaba and JD.com have done a good job in this regard this year. You can see:

I tried the Alibaba New Year Festival version of "Along the River During the Qingming Festival" and I thought it was great. It incorporated the characteristics of each store and made many funny details. You can really hear people shouting while you are shopping, which makes you feel immersed in the scene.

In addition, you may only see how much effort it takes for designers to draw these pictures, which requires strong hand-drawing skills, but the operation and innovative ideas behind them are actually the points that everyone should focus on. No matter what method is used to execute, it is actually only at the skill level. There are many people who can hand-draw and draw illustrations, but think about these questions:

• Why are some pages and people popular, while others are ignored?
• Can you think of these ways to play?
• Do you have a touching story to tell?

Although they are all hand-painted, I can see that there are some small details in these pages that are different:

The one below is from this year’s Taobao New Year Festival. This should be a painting of Guan Yu and Zhang Fei, right? But the outfit and movements are a bit trendy, and it's combined with selling goods, haha.

There is also the H5 page of JD.com’s Super Brand Day. Although it felt a bit awkward when I first heard the background rap music, the whole picture is still quite interesting, and the rhythm of the picture is also relatively smooth.

Here is the link, you can go and try it out.

There are some other interesting page designs that I won’t list one by one. You can collect them on your own.

5. If it’s too hard to break through, just be yourself

It is difficult to make continuous breakthroughs, so it is better to just stick to being yourself, such as having your own exclusive color or your own exclusive image and making them a signature feature. Many times, having your own specific color or iconic pattern will be easier for consumers to remember than constantly trying new things. This is the memory-enhancing effect that repetition brings.

For example, the official color of the famous jeweler Tiffany: Tiffany blue

And the red and white of Coca-Cola (the perfect curve of the bottle is also one of his trademarks)

In fact, regardless of whether you make a breakthrough or not, you must understand that e-commerce is nothing more than selling goods or selling goods better. Our design, copywriting and activities are all for this purpose. So you need to make others notice your existence and make yourself stand out. In this regard, you really have to learn from those stars or Internet celebrities. For example, when I mentioned Papi Jiang, what can you think of? When I mention Xue Zhiqian, what do you think of?

Summarize

In fact, China's traditional culture is profound and extensive. If we think about it from a cultural perspective alone, there are too many points to explore if we think divergently about the theme of the New Year Festival, not to mention the combination of thinking from the levels of humanity/experience/execution, etc. The same goes for other festival themes or event designs. I increasingly feel that a designer is not someone who can only use software to draw pictures. If you want to do a good job, you need to understand so many things.

That’s all for today’s sharing of thoughts. Have you gained anything or been inspired?

Mobile application product promotion service: APP promotion service Qinggua Media advertising

The author of this article @做设计面 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!