After teasing 22 apps, Wandoujia launched a grand art marketing campaign...

As one of the earlier Android app stores to be launched, Wandoujia has accumulated a brand reputation for discovering good apps for a long time. "Literary and fresh" is the brand label that users have given Wandoujia, and it is also its differentiated advantage over competing products.

After in-depth insights into consumers, Wandoujia found that the era of relying solely on celebrities or interests to guide consumption is over, and brand marketing has instead focused on meeting consumers' growing spiritual needs.

In line with the brand appeal of discovering beauty, Wandoujia has joined forces with 22 in-depth cooperation apps, including Tmall , Fliggy , Uber, UC Browser , Xiaokaxiu , etc., and traveled across the country to find 12 elite young artists. Using artistic techniques, they intuitively display the beautiful life that these apps want to convey, and set off a trend of "aesthetic movement" in the industry.
Young artists use their brushes to show the beauty behind the app

These apps, which are closely related to everyone's daily life, have been transformed into freehand impressionist paintings by young artists.

Wandoujia: Alibaba 's Android app store

Pea Pod "Touching Beauty" - Pea Artist Ma Penghao

In this age where screens create connections, the touch of fingers creates Internet life. The App Store is like a bond of creation and connection, and all good things are born from this touch.

Fliggy: Alibaba ’s travel app

Feizhu "Spring Journey" - Pea Artist Hou Yuhui

In the eyes of artists, a travel app can bring red trams, beautiful and romantic bauhinia forests, beautiful girls, and beautiful scenery encountered during the journey... This is exactly what people expect from travel.

Tmall: A comprehensive shopping app that pioneered the "Double 11" shopping festival

Tmall "Mr. Thumb Shopping"——Pea Artist Ma Penghao

Modern society has entered the era of "finger consumption": with a touch of your fingertips, you can encounter beautiful things unexpectedly through the Internet. This is the change in people's consumption habits brought about by shopping apps under the development of technology.

UC Browser: Alibaba's third-party mobile browser app

UC Browser "Capturing Information" - Pea Artist Ke Kanfa

In an era of information fragmentation, information and content are like stars in the vast space and time. How to help people accurately capture the information that everyone wants to obtain has become the direction of efforts of information platforms.

Curiosity Daily: A news app that observes life from a business perspective

Curiosity Day app "Driven by Curiosity"——Pea artist Sun Rongfang

Flipping through traditional newspapers has gradually been replaced by swiping through mobile phone screens, but no matter how the media changes, the demand for information will not change. What media applications need to do is to present the most exciting content and provide people with the best news and information.

Some works of Pea Art Museum

As Rodin said, "The world is not short of beauty, but short of eyes to discover beauty." Familiar apps are outlined with artistic techniques to show the beauty of the app world, which also brings surprises and wonders to users in another way of opening them.

To this end, Wandoujia held an ingenious exhibition - the offline tour of the Wandou Art Museum traveled to Beijing, Hangzhou, Guangzhou, Shanghai, and even to the art capital of Paris, radiating its influence internationally and making its presence felt in a high-end, classy and classy way. Wandoujia also simultaneously launched the "Wadou Art Museum" H5, so that fans who have no time to visit in person can also experience the beauty of the app online.

Wandou Art Museum offline tour

On December 20, 2016, the first exhibition of Wandou Art Museum in Beijing

From January 5 to January 12, 2017, Wandou Art Museum appeared in Hangzhou Alibaba Building

From January 15 to January 18, 2017, the Wandou Art Museum went to Guangzhou

From January 20 to January 25, 2017, the Pea Art Museum was unveiled in the art capital of Paris, France.

From March 18 to April 16, 2017, the Wandou Art Museum will hold a month-long exhibition in Shanghai.

Wandou Art Museum Online H5 Exhibition

It is worth mentioning that the exhibited paintings also received high praise from Parisian citizens after being exhibited in Paris. French local media paris-art.com commented that the exhibition is "impressionistic and extremely beautiful", which also gives it another symbolic significance as a part of cultural output.

French local media paris-art.com reported on the Wandou Art Museum tour

Through online and offline exhibition interactions, Wandoujia has built the most direct emotional bond between the brand and users, allowing more people to understand Wandoujia’s brand proposition of “discovering beauty”. This pursuit of beauty also hits the emotional resonance of users, encouraging them to examine and discover the beauty around them.

Mobile application product promotion service: APP promotion service Qinggua Media advertising

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