Mini Program promotion and operation plan, how to write a mini program operation plan?

Many businesses have realized the huge advantages of mini programs and have monetized directly through WeChat, but there are still many businesses that do not know how to operate mini programs. After making mini programs, many customers do not know how to operate them, and end up feeling that the mini programs are useless and that they have wasted their money. What about the mini program promotion and operation plan? How to write the mini program operation plan? Let’s follow Feng Chao from Dongguan to find out more!

Mini Program promotion and operation plan, how to write a mini program operation plan?

1. Crowd analysis

Before acquiring precise customers, the Mini Program Mall must first conduct a positioning analysis of the target audience for the mall and its products. With the help of operating platforms such as official accounts, we can more accurately analyze information on different dimensions such as users' gender, age, consumption ability, interests and hobbies, and further clarify the characteristics of the fan base.

2. Build a vocabulary and do marketing well

List some core keywords related to the industry and target groups of your store, and use these precise keywords to carry out marketing. The customer groups acquired in this way will usually be more accurate.

3. Learn to analyze your competitors’ mini-apps

Businesses that have developed mini programs should also spend some time visiting the mini program malls of their peers to see what other people’s mini program malls are like, and then compare their own mini program malls to see what the advantages and disadvantages of their own mini program systems are. Learn from the other party’s good aspects, then improve it and apply it to your own mini program mall.

4. Copywriting

Good mini program promotion must have good copywriting. The published copy must make people feel fresh in design, be excellent in the combination of text and pictures, make people interested in reading and understanding, and be very humorous in expressing the meaning. These are all very critical points.

5. Page design should attract consumers

For WeChat, a social tool, how to use a small interface to quickly convey product value, create high-end and high-quality effects, and create a hot buying effect for promotional products, excellent art and copywriting are indispensable, and the use of graphical expressions can convey information more efficiently and quickly. To improve user experience and ultimately increase page conversion rate, specific details include mini program usage experience, home page layout, details page layout, brand story, module design, color matching and other details.

6. The product must be of good quality and preferably not a mass-market item

In today's market, products must be the most essential thing. Only a high-quality product can attract stable consumers.

7. Surprises beyond expectations on packaging

Let the packaging itself become the advertisement. Different packaging can be made according to the average customer price, such as double-layer packaging, gift box packaging, and recyclable bag packaging. Instead of just making the packaging bag a disposable loading bag, it is the most powerful promotion for the brand. The gifts can be suitable for the product, such as wet wipes, small clips, small spoons, etc., printed with the logo to convey the brand value. In short, pay attention to details, give users surprises beyond their expectations, and gain more return visits and loyal customers.

8. The importance of timing

When marketing a mini program mall, you must pay attention to good timing. During the dissemination of major events, during important festivals, and when there are important activities in the store, these are all good times to conduct mini program mall marketing. For example, on 520 Confession Day, combined with the 520 marketing hotspot, a mini program mall marketing event was held with the theme of "You confess, I pay."

9. Member services, member discounts, member gifts

We must not let our customers forget us, we must strengthen communication and get everyone involved. Increase the ways and methods of communication, increase the number of interactive activities/games, and lower the threshold for participation. You can set up membership points, points redemption platform, WeChat lottery, voting, etc. in the mini program mall to increase user activity.

10. Monitor the data of the mall mini program system at any time

Carry out store diagnosis and make reasonable improvements based on the data. Specific data include:

Sales : basic operational data such as traffic, visit depth, dwell time, bounce rate, average order value, conversion rate, etc.

Service indicators: browsing return rate, transaction return rate, refund rate, refund dispute rate. Sort out the reasons for unsuccessful transactions and continuously improve service quality.

Hot-selling data: price, discount, traffic, sales volume, sales revenue, and conversion rate.

Member analysis: transaction return rate, regular customer rate, repeat purchase rate, and member activity.

11. Logistics must be fast and safe to consumers

Establish a reasonable logistics distribution system to ensure on-time shipment and timely delivery. The delivery area and time are explained in detail in the mini program mall client.

The above is the promotion and operation plan of the mini program. How to write the mini program operation plan? If you can achieve the above eleven points, your mini program mall will be greatly improved. For more details, you can send private messages.

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