I have shared the copy for Children’s Day before. When it comes to the theme, the first thing that comes to my mind is Children's Day copywriting. It would be unacceptable for you to be more "pretentious". There is no high-sounding or inappropriate writing. Let's take a look at those "plain language" copywritings that are still selected from the database and attached with reasons, so that you can find inspiration and make your own copywriting database. 1. The first time in a baby’s growth is always a top priority.—— Wyeth. The baby’s first time is also the first time for mom and dad, a very important first time. Many mom and dad should treat the baby’s affairs as the top priority. 2. Instead of scrolling through the phone screen to follow what’s happening around the world, it’s better to guess what your baby is thinking.——OPPO. For children, what they want most is companionship. Nowadays, mobile phone addicts are rampant. OPPO has seized this point and proposed this initiative for young parents, asking them to put down their mobile phones and spend more time with their children. This insight can be said to be very accurate. In addition, the sentence structure uses the last word correspondence, which is a common writing method and easy to stand out. 3. Childhood is fun and adulthood has wine.——Luzhou Laojiao. When you were a child, your parents spent time with you on Children’s Day. Now, it’s your turn to spend time with them. Luzhou Laojiao has made a great move on this point, with the combination of products being just right. 4. At this moment, I was encouraged by you for the first time, and my heart was beating fast.——Libelle. For newborns, this is their first Children's Day, and the same is true for new mothers. Libeile seizes the daily action of changing diapers to record this moment. A smile or a touch from the baby is a great encouragement to the mother and is the best Children's Day gift for each other. 5. Childlike innocence is a dream accelerator that is more valuable than ambition.—— De Rucci mattress. Dreams need to be guarded with care to be realized. The undying childlike innocence and pure heart are the driving force behind dreams. 6. On Children’s Day, don’t be an adult.——In the prosperous real estate area. Outside, you need to and must be an independent leader or employee. Your social identity makes you strong at all times. But when you return home, you can be a child and have the happiness and innocence of a child. "Home is waiting for you", from this perspective, real estate advertising combines home and Children's Day, which is both informative and thoughtful. 7. Different sizes, same pursuit.—— Yilcon. Yilcon’s poster and copy are excellent, and are very well integrated with the product. The last words of the sentences also echo each other, and the copywriting and design complement each other. 8. You want a paradise, and I want to give you the whole world.—— Lincoln. A more commonly used writing style: no matter how much parents give to their children, it is never enough. 9. When we are young, we are fearless in our steps of exploration; when we grow up, we need courage to take every step forward!—— Sogou Map. There is a difference between when we were kids and when we grow up. Sogou found a great combination and the introduction of the product was natural. 10. I don’t want to celebrate the festival, I just want to spend the night.——Durex. For a product that is “not suitable for children”, Durex cleverly uses “dirty” language to add points to its marketing. 3 people are celebrating the festival, 2 people are just staying overnight. 11. Mom, if I save my time and give it to you, will you spend more time with me?——Deppon Express. In the fast-paced life, time is like a big monster, eating up not only your and my life, but also the time we should spend with our children. From this perspective, it is inevitable for Debang to be sincere, and every parent who has no time to take care of their children due to KPI will be touched. 12. Love needs express delivery every day.——Deppon Express. The copywriting is very clever. We need "express delivery" in life, and on Children's Day, love also needs to be delivered quickly. 13. What remains unchanged is the desire to play, and what remains unchanged is the focus.—— Changan Suzuki. For adults who like to play with cars, the toy cars they loved when they were children can now finally be driven on the road. 14. Use safe wipes to wipe away all your anxieties.——NetEase Yanxuan. Peace of mind and anxiety link the product with babies, and this approach also applies to other daily baby products. 15. The most beautiful gift is to present this world to your children.——JEEP. 16. The best school district house is the study room at home.This is also a very practical way of writing, such as: The most delicious meal is the one cooked by mother. 17. Big problems of money and time can be solved with a little smile from your baby.—— Wyeth Moms Club. This copy is heart-touching. Before having a child, one worries about not being able to raise the child, or about how it will affect promotion and salary increase at work. But after having a child, all problems will be melted away by the child's smile. 18. Babies get sick less often, and mothers worry less—— Biostime. This sentence really touched the hearts of mothers, and Biostime's probiotics are therefore remembered by many mothers. 19. Cartoons can be replayed, but childhood cannot be repeated.—— Wasu set-top box. 20. Happiness in the eyes of children has no price.—— Mi Ya. Adults calculate the cost, but children just want to have fun. A social experiment conducted by MiYa allowed adults to see that the happiness in children’s eyes is very pure. They do not measure happiness by price, so they are happy. 21. Childhood is precious, but childhood happiness is not expensive.——Rolled skin net. This is another sentence structure with the last word echoing the last word. Such contrasting copywriting made it easy for Juanpi to win on Children’s Day. 22. Give your children more imagination, and the world will become more beautiful.—— Taiwan Ruilian Construction TV commercial. CF is thought-provoking:
23. When attitude changes, children’s lives will change as well.—— Public service advertisement. Verbal violence is more hurtful than you think, especially when it comes to children who are unable to relieve stress on their own. More encouragement is far more effective than attacking them. 24. There are too many cries in this world, and you don’t understand yet.——The movie "Song of the Sea". A fairy tale story that children don't need to understand too much, especially the sadness. 25. Ten years ago, after playing football, I walked past the window of a coffee shop, hoping that the boy sitting inside was me. |
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