Which one is better, negative keywords or exact negative keywords?

Through the search term report, we can see whether our keyword promotion traffic is accurate. If we encounter an inaccurate match, we must negate this match. Appropriate use of the negative keyword matching function can filter out inaccurate traffic and clicks that cannot bring conversions, which is beneficial to improving the quality of keywords while reducing promotion costs and conversion costs. In the long run, your return on investment will naturally improve.

Which one is better, negative keywords or exact negative keywords?

So which one is better, negative keywords or exact negative keywords? When using broad matching and phrase matching, you can see irrelevant search terms through the search term report and use Baidu statistics to see if they can bring conversions. If it cannot be converted, we add it as negative keywords so that search terms containing these words cannot trigger ad display. Or add them as exact negative keywords so that these search terms no longer trigger your promotion results.

There is a situation where we provide you with Baidu Statistics and you see irrelevant search terms in the search term source report. Some terms are not effective but can be converted. Let's add this as a negation. Or we think that the scope of negative keywords is too restrictive and we want a more precise negation, so we use precise negative keywords.

Pay attention, the bidding software reminds you that excessive use of negative keywords will lead to reduced display volume and possible loss of potential business opportunities, so be careful in setting them.