ASO promotion and operation experience sharing: Get 1000+ new activations per day on the App Store for free

After this attempt, we can basically draw the following conclusions: Regardless of whether there is ranking manipulation or not, ASO is basically the most cost-effective iOS channel promotion method; users who come by searching for keywords are all accurate users, so the retention rate is improved.

In recent times, the rankings have been particularly unstable, so for the promotion of the IOS platform, the prices of various advertising platforms have skyrocketed. Advertising platforms like points wall, CPC, and limited freebies have become very popular, and the prices have increased several times. This is blowing a bubble, just like real estate. As a small CP, I really hope that this bubble will burst (doesn’t this express everyone’s thoughts)! ! But you are not rich and don’t have a godfather, and you still have to meet the KPI, so you have to push yourself. Is there really no other way?

The road is really forced out. Where there is search, there is optimization. Aiming at the search ranking of App Store, Brother Shui has devoted himself to studying the optimization of ASO. Now he finally has some experience, which he would like to share:

Tools used: ASO optimization service of AppRadar (http://www.ann9.com/);

Time: The first optimization was on October 19, and the second optimization was on November 13;

1. First, the data:

1. List

To clarify: we bought the points wall from October 26th to 31st and November 6th to 9th, so we rushed in. There was no IOS delivery at other times.

2. Add activation

(New User)

After calculating the average, it was found that the number of new apps coming from the App Store increased by 1,445 per day.

3. Retention rate

It can be seen that another benefit of ASO optimization is that it not only increases new activations, but also improves retention. If you want to know the reason, please continue reading below.

2. Specific practices

At present, our APP has 119 influential hot words and 81 effective hot words;

Influential hot words: Keywords with high search volume and ranking in the App Store;

Effective hot words: the top 20 keywords with high search volume in the App Store (I think only the top 20 keywords will be downloaded);

After this attempt, we can basically draw the following conclusions:

1. Regardless of whether there is a ranking manipulation or not, ASO is basically the most cost-effective iOS channel promotion method;

2. Users who come by searching for keywords are accurate users, so the retention rate is improved (this should be particularly easy to understand for those who know Baidu bidding);

Why do I have a special liking for search? In fact, I used to work in PC bidding, and I have a basic understanding of various search engines. Just like SEO, ASO is a long-term and meticulous job that requires persistence. It requires constant analysis of the effects of hot words, good data statistics, and more effective keywords, so that the natural traffic in the App Store can continue to grow.

Finally, I would like to express my sincere gratitude to the guys at Application Radar, who provided a lot of professional services, including reference for hot word selection and evaluation of the effects after optimization. Please don't criticize me, we are all brick-moving people. You only see the climax here, but you don't know the sweat we shed behind the scenes.