Private domain traffic marketing promotion guide!

Some ideas on drainage channels and soft article topics

If you want to attract traffic accurately, the first thing you need to do is to understand your fans’ thoughts.

Therefore, first of all, we need to use Baidu Index, Webmaster Home, 360 Keyword Search, New List, etc. to check what users are paying attention to, what peers are promoting, and which articles have become popular at this stage. At the same time, record the results of each query and summarize them on a monthly basis. In this way, all the key points of a project's entire life cycle and how to select topics will be mastered.

After the topic is determined, you need to consider which channel should promote what kind of content.

Here you need to think of yourself as a user first, and then think from the user's perspective about what he will do first, then do, and then do when he encounters a problem or wants to verify something.

For example, if you want to take the CET-4 today, what will you do? There are only two options: one is to enroll in a class, the other is to study on your own. If you want to sign up for a class, there are two directions. One is whether any of my friends have signed up for it; the other is whether there are any more famous training institutions.

From this perspective, two ideas for drainage are extended:

The first thing is to build relationships with my existing fan groups. For example, I will always care about the users who add me to my WeChat account, like their updates on their Moments, add them to my group, provide them with free information on a regular basis, etc.

The second is to do a good job of brand promotion. Use advertising to occupy the user's mind so that you are the first thing they think of when they have a need. I have said before that advertising is “widespread publicity.” Even for the best advertisement, only one-third of it will be effective. However, we cannot know which one-third will be effective, so advertising depends on coverage and packaging effect.

Let's go back to the question at the beginning. In addition to taking classes, you can also study on your own, right? If you want to study on your own, there are two channels. First, you have to buy some textbooks, right? Then there are Taobao, JD.com, Xianyu, etc. These e-commerce platforms gather our user base, so can we first expand the online store; second, lay out promotional information on the traffic forums of some e-commerce platforms?

In addition to buying textbooks, do you also search on Baidu to see if there are any free learning resources? Therefore, we should also pay attention to which platforms' articles are more likely to be included, which platforms have higher user trust, and which platforms can display contact information. I previously asked everyone to use Tianya, blogs, and Sohu, but the traffic on these platforms is not high. However, the weight of these platforms is very high, so we still need to pay attention to them. Secondly, when you are browsing Tik Tok, Toutiao, or reading the news, if you see content related to CET-4, will you click on it to take a look? So we also need to do this on self-media platforms like these with relatively large traffic.

When we decide to generate traffic through content production, the most important thing to solve is how to write traffic-generating scripts so that users can add your WeChat. These are our key points. As for how to optimize my content and how to choose words and sentences, although they are also important, I don’t think they are our focus. And we should not pray about how to cultivate fans on these platforms, because it is difficult to keep them following you for a long time. So the only thing you need to do is to add him to your WeChat as quickly as possible.

Tencent is a natural large traffic pool. Think about it, if you want to study by yourself, would you join some study groups? Of course you would. Therefore, the first thing is that our group must do a good job in group ranking optimization, group process, and docking language; the second thing is to add more groups of peers, and add two every day. Third, you should pay more attention to the official accounts and activities of your peers, and try to penetrate into their circles.

When you have sorted this out from the perspective of fans, what can you determine? The first is which channels I want to use, the second is which content I want to promote, and the third is how I want to attract users. It should be mentioned here that the order of traffic-generating effects is: video, copywriting, and audio. Therefore, how to create your video content and how to create your copywriting content will be important factors in determining the success of your traffic generation.

The first step in writing soft content, title

In terms of content, I will mainly talk about two points. The first is the title, and the second is the traffic-generating words. Because we are not specialized in editing or writing, it is not important whether the article is original or fluent.

The first thing to say about the title is to stick to the keywords. People are only interested in things they care about, so the keywords we selected through the word search tool earlier should be used in this link, and as many keywords as possible should be piled up in the first 15 words.

For example, if a student is about to take the CET-4, what are they most concerned about now? That should be reflected in your title.

Secondly, your title should be able to cause fluctuations in readers' emotions. So how can you cause fluctuations in readers' emotions? For example: change declarative sentences into interrogative sentences; make good use of punctuation marks, etc.

The more accurate the third one is, the more credibility it can increase. Everyone wants to see valuable content, so how can we highlight that our content is valuable? This requires the logic and efficiency of the content to be reflected in the title.

The fourth point is to learn to use a variety of language styles, such as positive and negative comparison, self-questioning + self-answering + emphasis, question + sense of urgency, etc.

Then there are some other types of titles, such as unique, inventory, using celebrities or hot topics, and everyone can try to write them. In short, your title must be optimized repeatedly, so that every word is useful, and every word is to guide users to click on your content, then this title is enough.

How to Write Content

Common forms of soft articles include: suspense, story, emotion, threat, promotion, news, etc. How to write these soft articles?

The first point is to read more. With the development of the Internet today, there are excellent cases in various forms of soft articles, such as the well-known ones: Lanxiang, New Oriental, Melatonin, etc. Many jokes that are now circulating are the traffic-generating soft articles they created, and the impact of these soft articles is not just as simple as attracting traffic. It is a successful brand promotion created for the company at a very low cost. And few advertisements can have such an impact for so many years, except for "Diamonds are forever, and one will last forever."

The second point is to try to use colloquial language and guide users into your article step by step instead of bluntly advertising. Taking suspense-style soft articles as an example, they often raise 1/2/3/4 questions at the beginning, and then let you read on with these questions, and then put forward several arguments to interpret the point of view. For each point of view, the characters in the article are controlled as much as possible to make the readers not too tired and willing to read on bit by bit. Finally, through your arguments and evidence, you can prove that in order to take the exam to become a fire protection engineer, you need this set of information, and that this set of information is very expensive, but you happen to have it, and for some reason you want to give it away for free, then users will naturally add you on WeChat.

Finally, you need to be good at summarizing and discovering. For example, Fan Bingbing got married today, and you want to write a soft article based on this hot topic. What should you do first? You should first dig out the keywords behind this hot topic, and then summarize these keywords. Then see what users are concerned about during this period of time? Finally, you can determine what form of expression you want to use to write it. For example, a news style based on this incident, a story style based on Fan Bingbing's story, or a story style using Fan Bingbing as a springboard to explain a woman, positive, negative, and other emotional styles can all create an excellent soft article.

Therefore, we must be bold in breaking through the types of articles we write. We cannot just focus on one or two points, but we must be imaginative and keep trying.

In short, the soft article can be summarized in the following sentences:

1. The logic should be clear and the content should be concise

2. Try to use colloquial language and be soft enough

3. Start from the user's perspective and avoid blindly pursuing your own goals.

We optimize the title, what is the purpose of writing soft articles - the words of attracting traffic

In order to get users to contact us, the art of attracting traffic becomes particularly important.

The first thing to say about sales talk is that it must be integrated with our soft articles. It is not a forced implantation, but a comprehensive layout should be made, and keywords should be inserted and connected at reasonable positions in the article.

Then there are the colloquial words. For example, which word would you use when it comes to attracting traffic, brand or brand? Under normal circumstances, you will get better results if you use brand, because brand is more colloquial and more in line with the lives of most people. Therefore, you should be good at using search drop-down boxes, related searches, related recommendations, etc., look at the information flow ads of peer organizations, and then combine your own traffic-generating words.

The second thing is to show your traffic-generating words as much as possible. For example, comment on other people's content more often, grab the first post, and then write as many words as possible, and be more targeted and sincere. Only by making users trust you or be interested in your content can you attract users. For example, "If I want to pass the CET-4, I think 1, 2, 3, [elaborate] I am xxx, a xxx, if you want to xx, you can xxx." For example, if you have written a lead-in article and it has been included, then you can use keywords to guide. For example, you will often see that you should never use Baidu to search for "xxx"... This is the use of such techniques.

Finally, to sum up, the essence of drainage is: go to crowded places, provide valuable content, and guide people into your own pool. So when you are planning an article to attract traffic, you also have to think about who my user is, what he is interested in, where he will see this thing, and how I should guide him. When you use all the seven deadly sins of human nature, traffic will come naturally.

Finally, let’s talk about how to attract traffic to each platform.

In fact, what I mentioned above are universal on all platforms, but they all have their own differences, so when we are doing traffic diversion. For each platform, you must carefully study the platform rules and experiment with various promotion methods. Then, regarding the traffic to specific platforms, I mainly wrote three sections based on the channels that everyone asked about. The first one is Zhihu. The second is Toutiao, and the third is the Baidu series.

Let’s talk about Zhihu first:

The first thing to be clear about Zhihu is that when we are attracting traffic to Zhihu, we must not pursue hot articles, because hot articles are uncertain. Zhihu's traffic attraction pursues more stable output and execution.

Secondly, Zhihu has a higher weight and more accurate fans, so if this channel is done well, it will save us a lot of effort. Zhihu must make good use of personal introductions. “Avatar, nickname, description, personal introduction, industry, place of residence” etc. must be complete and must highlight one’s own differences.

Regarding the places on Zhihu that can attract traffic, I roughly tested them, including: the homepage, the beginning of the answer, the middle of the answer, the bottom of the answer, and the comments on the answer. These places can all be used to set up traffic-generating content. The homepage can have 36 characters, but when answering others, others can only see 14 characters, so the first 14 characters must highlight the traffic-generating content.

Then, you can put your WeChat account in the section about professional experience and educational experience, so these basic information on Zhihu must be complete. Secondly, Zhihu is similar to Baidu Knows and Wukong Q&A, so once you understand this, similar channels can be applied to it.

Regarding Zhihu traffic generation, there are two main types: writing articles to ask questions and answering questions. When answering, you need to be careful and choose the appropriate questions to answer.

First of all, it is the accuracy of the keywords. When we judge whether a question is worth answering, we can first look at the keywords selected for this question.

Secondly, you can also refer to the comments to see if they are highly commented and whether they are from the last month, and then filter the questions by topic.

Finally, there is a certain pattern to the highly praised articles on Zhihu. When you use this method, your drainage effect will definitely be better than usual.

The specific routine is similar to this:

Laxative, I feel like everyone's answers above are terrible.

I am in Guangzhou and have just finished teaching a class for the candidates. Let me briefly share my views on how to prepare for the exam.

[Highlight your identity and style]

Then split the line;

Multi-image warning,

Multi-image warning,

Multiple picture warnings,

Important things should be said three times;

[Explanation of views, supporting illustrations]

Those who have obtained the certificate through my method now have at least xxx,

The monthly income is at least around xxx; there are too many people in the circle, so I’m keeping my name anonymous.

【Dividing line】

I didn't expect that my article would have such a big response. Many people are complaining about it. Believe it or not,

If you don’t agree, come and argue. I can only say xxxx

[Dividing line] My WeChat ID is: xxxx

Anyone who wants to know more or is preparing for the exam can contact me.

Let me tell you in detail. Many people are starting to feel jealous again here.

This is probably the format.

Then when writing an article, you can also attract users at the beginning, such as writing the information package [text + picture highlight] at the front, having a little surprise at the end of the article, etc.

In short, Zhihu's traffic must be systematic and organized. It is best to prepare a table for each question, and then list all possible answers to this question, and it is best to choose one to focus on. Zhihu is quite popular with story-telling articles, so it would be more effective to create a batch of articles with stories, high authenticity and supporting pictures. For example, start with how you passed the exam to become a fire engineer, then write step by step about how you did it, highlight your expertise, and use stories to prove your point. Finally, if anyone wants to take the exam, they can add me, or pay attention to something, to attract traffic. Then the traffic-generating words on Zhihu should be relatively concise. Specifically, it can be: where + what to provide + what effect;

Headlines:

As for headlines, it is relatively simple, and all the methods mentioned above can be applied. However, there are two points to note; first, WeChat, QQ and other contact information should not appear in the article, including the pictures in the article. You must guide users to send you private messages, and users must send you private messages first, and then guide them to add you on WeChat, or leave contact information in the comment area. Another thing is to pay more attention to others and comment on their articles. Add more groups where people follow each other and comment on each other's headlines, etc., so that people can click on and view the articles as soon as possible after they are sent out.

Baidu Series:

The Baidu system is a large traffic channel. Here I mainly mention some traffic-generating techniques for Tieba. Because Tieba needs to cooperate with software, IP, etc., I will only write some small details here.

Regarding Tieba, if you don’t cooperate with the software. There are actually three things we need to do:

First, improve your internal strength. Your soft copy must be attractive enough.

The second step is to build channels. Your coverage must be large enough.

The third is execution. I mentioned before that the core of Tieba traffic is the word "top". Therefore, whether there are replies to what you post and whether you continue to update it are the key to whether your forum can attract traffic.

And in the process of pushing, everyone needs to cooperate with each other. You can put it in the group and let everyone help you reply. Then why your post was deleted and your account was blocked after it was published. This has to do with the content you posted, such as whether it contains illegal words, advertisements, or does not comply with Tieba rules, etc.

Therefore, before doing Tieba traffic diversion, the first thing to read is the rules of Tieba. After reading the rules of Tieba, we should start to study how to avoid being deleted, such as the coordination of large and small accounts. I first use an account, set the avatar, nickname, etc. as contact information [note to use homophones or v3 format] and then post some information, cases, contact information, etc. Then use the big account to post the soft article, and after the big account has posted the soft article, @ the small account. This avoids the possibility of being deleted. Another way is to post an advertisement in a forum that does not have a moderator, and then put the link to the article under a post in another forum. Also, clear your cookies every day. It is usually in the browsing history in the browser settings. At the same time, you need a computer and a mobile phone to work together to post messages, and at the same time, the mobile phone can send voice messages, etc.

Author: My Brother

Source: My Brother