When a company promotes its website, it is nothing more than competing for a few good keyword ranking positions in Baidu, thereby guiding user traffic to visit the website, thereby significantly increasing the company's visibility and sales. However, the results of most corporate website promotions are always unsatisfactory. The key reason is the lack of understanding of SEO and mastery of core skills.

Master the core skills of website promotion, and the SEO ranking will continue to rise!

1. Website structure optimization

The website structure has a great impact on SEO promotion rankings. Baidu spiders and users will definitely be affected by the website structure when browsing the website. If the website structure is unreasonable, users and spiders will more or less have certain problems when visiting the website. For example, the website navigation cannot guide users to browse, and users cannot accurately find the information they need on the website.

2. Insist on moderate optimization. Some online promotion specialists are eager for quick success when ranking websites, which leads to over-optimization of the website. As a result, many keyword rankings drop to outside the homepage. There are many possibilities of excessive SEO, which may be keyword stacking or excessive optimization of website links. SEO promotion must be moderate, regular, and step-by-step, and a high-quality website plan must be formulated to effectively avoid excessive efforts.

SEO ranking continues to rise

3. Abandon the bad habit of collecting articles. Now Baidu has been emphasizing the user experience in the process of SEO promotion. If the article content of a website is all from collection, naturally this website cannot meet the user's search needs. If a website has no user traffic for a long time, it will inevitably affect the ranking of the website. Adhering to high-quality original articles is the key to stabilizing website rankings.

Nowadays, SEO optimization is a detailed project and a long-term accumulation process. There is no shortcut. Some companies now use quick ranking or black hat techniques to pursue results. Although the effect is good in the short term, Baidu algorithm is constantly updated, and once the website is discovered, it will be punished.