Practical tips: How can APP achieve precise operation?

When it comes to APP operation methods , a simple search on the Internet will yield a large number of different opinions, each with its own insights, which are of course not comparable. However, based on the general operating rules of APP, it is difficult to effectively carry out targeted operations on APP and obtain better promotion effects. However, if APP can achieve precise operations, it can make a big difference and achieve better promotion effects.

It is actually not difficult to achieve precise operation, as long as the following problems are solved:

What do APP users pay attention to?

How to manage new and old users well?

Where do users come from and how do they come?

Below, I will briefly analyze and discuss solutions to these problems.

Precision content operations

What APP users care about and need to be solved are the problems caused by the content of the APP, that is to say, the content operation of the APP should be precise. We must not be greedy for more. Only precise operation can lock in more users. The first thing to be clear is the target audience of the APP. If the positioning is vague, it will be difficult to achieve precise operation. The next step is to solve the user's related problems, what do users care about, what do they need, and what can you bring to users...

Users are concerned about what are the content pain points of the APP. Now is the era where content is king. Accurately creating content is the key to winning the APP traffic monetization. Accurate content can bring more users to the APP. As for how to create precise content for APP, it is hard for me to say. After all, the content of each APP is different. But a very important point is to stick to your original intention. What type of APP do you want to create for users and what content do you want to provide? You can't say that I originally made a photo processing APP and then added e-commerce content to the APP. If it is too complicated, it will be difficult to achieve precision and it will be difficult to ensure user retention.

Precision of user group operations

What needs to be solved in order to operate new and old users well is how to operate user groups accurately. Users have a life cycle, and how to operate new and old users well is an issue worthy of in-depth thinking. In my opinion, the operation of new and old users must not be done in the same way. The maintenance of old users is to ensure their loyalty, and for new users it is of course to solve the retention rate problem. APP operators need to conduct accurate analysis of old users’ behavior to better grasp their life cycle, provide them with more of what they need, and adjust content in a targeted manner. Regarding the retention of new users, I think the most important thing is to rely on long-term content maintenance and irregular welfare sharing. Only in this way can we better ensure user retention.

Precise operation and promotion

When it comes to the question of where and how users come from, the solution is to find precise promotion channels. There are so many promotion channels nowadays. However, more channels also means that it is more difficult for APP operators to find precise promotion channels, and it is also more difficult for APP to achieve precise operation. For APP operators, finding channels is indeed a brain-consuming and laborious task. If the channels are not found well, it will greatly affect the conversion volume, and the road to monetization will be far away. But is it really difficult to find precise operational channels? The author does not think so. On the contrary, the author believes that this is the easiest solution. It is recommended that APP promoters do not try too many channels when looking for channels, but just find the accurate and effective channels.

As we all know, promotion from software stores is the most effective and most profitable way, and it is also the most important channel for achieving precise operations. As for software stores, I suggest that you can make use of the resources of software stores in a diversified way. Generally, the resources provided by software stores are relatively diverse. For example, the resources of Gionee Software Store are diverse. In addition to the inherent business cooperation models such as CPT, CPS, and CPD, there are also various promotional resources such as special recommendations, application debuts , and lottery activities. The incremental effect brought by a good recommendation position is very powerful, and a good event can also give the APP great exposure and achieve better conversion effects.

Precise operation of the APP can help operators avoid detours, save the company more manpower and material resources, achieve better operational results and increase conversion rates .