What are the writing skills for creative titles of Baidu promotion bidding promotion?

Now more and more companies are doing SEM promotion, so how to display the essential information in a limited space to achieve the best promotion effect? ​​The selling points, the hottest discounts, etc., but it is difficult to fill them all into the limited space of SEM advertising. What are the writing skills for Baidu promotion bidding promotion creative titles? Let's learn about it with Feng Chao of Dongguan Network Promotion !

What are the writing skills for creative titles of Baidu promotion bidding promotion?

1. The length of the title should be controlled within 20-30 words , taking into account both the reading experience of netizens and the best promotion effect. When the title is too long, the readability of the article will decrease, and it will be difficult for netizens to grasp the core at once, and the key points will not be highlighted. If the title is too short, the amount of information it can convey to netizens is too little, which reduces the click-through rate. Therefore, the length of the title should be controlled to 20 to 30 words as much as possible. This will take into account the reading experience of netizens and achieve the best promotion effect.

2. The title content should add "essence description" to provide netizens with richer information. In addition to the company name, the title should also include descriptions of other key information. If only the company name is written, netizens will receive very little effective information, especially when the website is not well-known enough. Naturally, the click-through rate in search promotion will be low and the effect will be poor.

3. Effectively break long titles to quickly grab netizens’ attention. Too long text is not conducive to netizens’ reading and understanding, and the readability is too poor. However, the characteristic of SEM advertising is to use netizens’ few seconds of scanning to highlight advantageous information and quickly grab netizens’ attention, so as to achieve the effect of prompting clicks. Therefore, titles with more than 19 words should be broken into 3 to 4 times. The click-through rate is high and the effect will be better.

4. Put the subject before the title and then the modifiers and descriptions . This will make the focus of the title look clearer. For creative titles, write the attention first, then use symbols to separate them, and then write the modifiers and descriptions. This way the focus will be clear. The subject part should be controlled within 10 Chinese characters as much as possible, so that it can be easily distinguished at a glance, and the title should avoid exaggeration to reflect a sense of security and reassure netizens. The title should not be too exaggerated, empty, or not specific, as this will lead to a decrease in click-through rate and affect the conversion effect.

5. Use language that is easy for netizens to accept and make the title easy to understand. The title should be easy to read and understand. Don’t make it too poetic and incoherent, otherwise the click rate will be very low and the effect will be very poor. When netizens don’t understand your title, how can they click in to read it? Finally, you can also seek help from bidding creative tools. For example, creative tools can analyze the excellent ideas of the top three keyword ranking advertisements, which can be analyzed, borrowed, and added as your own ideas.