What SEO solutions can corporate websites refer to? Attached is a case study of SEO solutions

The difference between a general and a soldier is that the general's role is to coordinate the overall situation. The same is true for corporate website SEO. The role of the SEO plan is to coordinate the overall SEO optimization of the website. Prepare a complete, detailed, and referenceable SEO plan to guide the specific details of website optimization, and the final result will be more complete and effective.

The SEO plan that corporate websites can refer to, planned SEO, or data-based SEO, will be more efficient. Here, it is not recommended for friends who do SEO optimization to do the work in a scattered manner. Instead, they should carry out related work in a planned manner, quantify the work, and schedule the results. Then the SEO results will be relatively easier and more effective.

In addition, the optimization focus will be very different for different types of websites, websites at different stages, and websites of different sizes. There is no best SEO optimization plan for corporate websites, only better SEO proposals.

Note: For small business sites, the optimization focus is relevance and external links; for medium-sized sites, the optimization focus is links and structure; for large sites, the optimization focus is brand and reputation.

The following corporate website SEO plan related content comes from the Internet, and some of it can be borrowed for reference: This plan mainly explains in detail six parts: website positioning, website layout, website keyword selection, content quality, external link construction, and front-end code.

1. Accurate website positioning.

Website positioning is mainly to clarify the target customers of the website and what kind of products, content, and services to show to users. It is directly related to the direction of website optimization and promotion. In many cases, some companies have more products and want to put all products online like a shopping mall. However, they do not know that these products are unrelated, which makes it difficult to attract potential customers. If all products are put on the website, it is difficult to explain one thing clearly, and even more difficult to retain users. Therefore, the website positioning must be clear, and unrelated products should be separated into websites. This can help the website improve conversion and facilitate the formulation of targeted optimization plans.

2. Reasonable website structure layout.

1. Column settings. Rationalizing column settings is not only beneficial to search engine optimization, but also beneficial to improving user experience. At this time, you can refer to peers who have done well in optimization, and then further improve them in accordance with the needs of your own company. Do not copy them completely, and you must pay attention to the shaping of differentiated marketing.

2. The homepage should be displayed according to the marketing process. As the focus of website optimization, the homepage must pay attention to marketing layout. From the first moment the user enters the website, it is necessary to clarify what the user does and what the industry strength is. The top positioning must be clear, followed by the company's strength display, experience in the industry, product display, service advantages, company profile, major customers that have cooperated, industry certificates, etc., which should be well organized and structured to guide users to browse the content they want to see.

3. Optimization of list pages and details pages. The website structure should not exceed three levels. If the levels are too deep, it will be difficult to crawl. The column classification should be clear, the breadcrumb navigation should be set up well, and the internal structure should be improved. There are also related recommendations, popular rankings, previous and next articles, latest information, etc. on the details page. These are all necessary to improve internal links, increase user browsing depth, and reduce bounce rate.

3. Appropriately select and expand keywords for mining website.

An important task in website optimization is to optimize keywords. For keyword optimization, you must choose suitable and accurate keywords. Many companies seem to be casual when choosing keywords, and do not seriously consider the company's website positioning, profit model, products or services. Take Deepin.com as an example. It is a marketing website, which is a personalized customized website in website construction. When choosing keywords, you must not use general keywords such as website construction. You must use marketing websites as the core words to expand the keywords. The traffic coming in from such keywords is valuable, and it is easier to optimize than the word website construction. Therefore, when choosing keywords, you must consider the accuracy of the keywords, the difficulty of optimization, and the regionality of promotion. Never choose keywords with high competitiveness, otherwise it will be difficult to optimize to the homepage and it will be difficult to improve the website's weight.

4. Requirements related to content quality.

Everyone knows that search engines are paying more and more attention to the quality of website content, but in actual operations, many companies ignore several key points when updating articles. The content is not related to the website theme, which is of little value. Updated articles should consider relevance to the website theme, article originality, content that users care about, hot topics, etc., and be able to help users solve problems in certain aspects. The title must be novel and contain long-tail keywords to help the website optimize more long-tail keywords and obtain potential customers.

5. The battle to build external links for the website.

Many people think that external links are not very helpful for optimization, so they simply don’t create external links. Although Baidu search engine claims to reduce the effect of external links on optimization, that is for spam external links. High-quality external links are still helpful for website optimization. They can guide spiders to crawl website content, promote corporate brands, and acquire potential customers. Therefore, when it comes to external links, don’t post spam content like before. You must pay attention to its quality, relevance, and breadth, find multiple high-authority platforms to publish, and keep updating.

6. Website front-end code optimization.

Good website optimization results include a good website structure and the application of optimization techniques, the use of internal website tags, such as adding title attributes to navigation bars and list links, adding alt attributes to images, rational use of h1 and h2 tags, rational use of anchor text links, nofollow tags, and directly blocking some unimportant single pages without passing on weight, such as recruitment pages and contact us pages. Mastering the density of core keywords are all details of optimization.

In summary, the SEO optimization plan for corporate websites is very helpful for website implementation optimization. When making a plan, you must consider the website user experience, website structure, website optimization, corporate target users, website promotion, etc., especially user needs. The purpose of a company to build a website is to solve the problems of target customers. Everything should be user-centric, so the same is true for website optimization work. Only in this way can you get a good ranking and convert more potential customers. Of course, it is far more than just optimizing a website. It also requires more accumulation and practice. The above is the sharing of Deep Web website SEO skills on "the importance of a complete corporate website SEO optimization plan". I hope it can help novice operators do a good job of optimization!