What does long tail traffic mean? How to use long-tail word promotion to bring effective traffic?

Nowadays, question and answer promotion still occupies an important position in CPA advertising promotion channels. Question and answer promotion is to ask questions from the user's perspective, and the content of the questions is about topics that users care about. Choosing a high-authority question-and-answer platform can not only obtain good rankings and high exposure, but also increase user trust, thereby guiding real users to visit the website. It is not that easy to do a good job in Q&A promotion, so what does long-tail traffic mean? How to use long-tail word promotion to bring effective traffic? Let’s learn more about it with Feng Chao from Dongguan Network Promotion !

What does long tail traffic mean? How to use long-tail word promotion to bring effective traffic?

Traffic brought by long-tail keywords; Long-tail keywords refer to keywords that are not target keywords on the website but can also bring search traffic.

What does long tail traffic mean? How to use long-tail word promotion to bring effective traffic?

1. Screen high-quality Q&A platforms <br /> Choose authoritative and highly-watched platforms. For example, current Q&A platforms include Baidu Knows, 360 Q&A, Zhihu Q&A, Sogou Q&A, etc. There are also some vertical portal Q&A platforms, such as Pacific Home, Lianjia, Tubatu, etc. Organize Q&A platforms according to industry needs, and register multiple accounts for each platform.

2. Improve the level of Q&A promotion account <br /> If the Q&A promotion skills are not strong enough, the questions will be deleted, and serious ones will be blocked. Now real-name registration is required. In the early stage, in order to improve the level of Q&A account, you need to maintain the account. The information of each Q&A account should be detailed, and no advertising information should be sent.

3. Collect sources of Q&A content <br /> The Q&A promotion technique is to promote long-tail keywords. It is necessary to collect questions that users care about. Only questions that users care about will be viewed by accurate target customers, so it is necessary to do a good job of collecting Q&A content.

You can use Baidu Keyword Planner to combine some long-tail keywords based on the search habits of your target customers. After collecting the questions, write professional answers based on the actual situation. The answers should also include keywords to help improve keyword rankings and enhance the authority of the questions.

4. Set topics of interest through interest tags <br /> You can add interest content behind each Q&A account, and use tags to mark your areas of expertise. After setting interest tags, the Q&A system will recommend relevant questions to users based on the content set in the background. For example, if you are running a marketing website, when setting interest tags, you can set up website construction, website optimization, website promotion, etc.

5. Question answering methods <br /> There are two ways to answer questions. One is to ask and answer questions by yourself, and the other is to answer questions asked by others or send questions to others for answering. Before doing question and answer promotion, you must prepare multiple accounts and use one of the accounts to authenticate the agency expert.

6. Answer questions with high quality

If the Q&A platform has a high weight, the questions asked will be ranked well. If the content of the answers is messy, users will not pay attention, and the meaning of Q&A promotion will be lost. Let me give you some basic information about the answer standards of Baidu Q&A: clear structure, orderly steps, professionalism, comprehensiveness, authenticity, readability, referenceability, etc., which can help those in need solve problems.

The above is what long tail traffic means? How to use long-tail word promotion to bring effective traffic? Specific content, six question-and-answer skills, have you learned them? I hope that these experiences can provide reference and inspiration for your CPA advertising promotion and advertising alliance promotion, so that you can avoid or avoid detours on the road of advertising promotion.