How to do it in the community? Selling community, get 2000+ accurate users with 0 budget!

With the advent of the 5G era, there are more and more channels for obtaining traffic on the Internet, from previous search engines, to later Weibo and WeChat, and now short videos. In addition, all major companies are trying to attract fans and bring them to their own platforms. The biggest concern for every newly established community is naturally the issue of traffic generation. Many communities are stuck at this very beginning step, which results in the failure to build a community atmosphere and ultimately a bleak ending.

Today, Feng Chao from Dongguan is here to introduce a project that we followed up last year. At that time, we successfully achieved zero-budget traffic generation through activities. Of course, 0 budget does not mean 0 cost. We still have to pay for some products, but the cost is also quite low. How to do it in the community? Selling community, get 2000+ accurate users with 0 budget!

How to do it in the community? Selling community, get 2000+ accurate users with 0 budget!

The specific situation was that a client who was selling fat-reducing meals came to us and said that they had recently been mainly selling fat-reducing meals through offline physical stores, but after operating for a period of time, the profitability of the stores was very worrying, so they sought help from Xingxiu.

The Xingxiu team quickly conducted a detailed analysis of the entire project and summarized several problems they had:
① The offline physical store model is too heavy, and online customer acquisition can only be achieved through takeout.
② Due to rental pressure, product prices are high and cannot compete with similar competitors.
③ With a sales model that mainly relies on takeout, it is difficult to build up its own user pool and collect user opinions.
④ The sales model is mainly based on takeout, the user persistence is not strong, the fat-reducing effect is poor, and the product reputation is not well-known.
To sum up, we decided to help them achieve profitability by using what we do best: community operation.

How to do it in the community? Selling community, get 2000+ accurate users with 0 budget!

1. Improve your product to make it more suitable for online sales

Before everything started, we first improved the fat-reducing products to address the problem of “lack of sustainability” and creatively sold them in the form of “10-day meals” and “21-day meals”. We also emphasized in our promotional copy how the “10-day meals” and “21-day meals” help in losing weight and reducing fat in order to encourage more purchases.

At the same time, this method is also to enable users to persist in eating, truly achieve weight loss effects, and rely on user word of mouth to further spread the product. So the question is, now that the product is ready, how do we find our first batch of online customers?

How to do it in the community? Selling community, get 2000+ accurate users with 0 budget!

2. Recruit online and select seed fans

In terms of traffic generation, after discussion, we decided to try to launch a 15-day "Online Fat Loss Experience Camp" as bait, adding a lot of product introductions on the poster, and emphasizing that "you only need to become an experience officer to get a fat loss product worth XX yuan." There are a total of 5 places for experience officers.
Naturally, everyone was very enthusiastic about free stuff, and without any large-scale promotion, we still quickly gained more than 50 users. We added these 50 users to the group and selected the three most promising and targeted users to become experience officers.

We invited these more than 50 people into the group and selected 3 potential and targeted users to become experience officers. In order to ensure further exposure of the event, we decided to solicit votes for the other two places through the likes collection function of the show. This fully utilizes the relationship chain of the participants' circle of friends and can quickly expose the event and products.

How to do it in the community? Selling community, get 2000+ accurate users with 0 budget!

3. Create typical cases and create multiple WeChat groups

After the five experience officers were selected, we started operating the WeChat group among the 50+ people we had created earlier, and announced the rules: the five experience officers needed to get up early and report their weight and check in for three meals in the group every day, and share the results on WeChat Moments. The other 50 users in the group need to be supervised to check in.

During these 15 days, the five testers continued to post their fat loss progress and results in the group. The more than 50 supervisors were also very accurate users. After witnessing the fat loss effects of the five testers during these 15 days, they were all eager to try.

Seeing that the time was ripe, the people lurking in the WeChat group began to clamor for the group owner to launch special packages. Under their instigation, more and more group members began to ask for the launch of special packages.

At this time, we promptly distributed a limited-time coupon and set it to be exclusive to the group. After distribution, we informed group members that this was a "VIP-only coupon for the group", which enhanced their sense of belonging while encouraging them to complete the purchase as soon as possible.

Through this 15-day event, we successfully created several typical fat-loss cases, and also greatly enhanced the trust of more than 50 seed users, who were willing to actively endorse the product.

With this group of seed users, subsequent operations will naturally be much smoother. We continued to collect their fat loss situations as cases, and then used Xingxiu's live code + robot functions to continue fission. After 3 months, the 50+ seed communities expanded to 30+ groups, with a total of 2,000+ users.