Douyin is not just a short video tool, but a content ecosystem platform with a MGV of over 500 billion and over 600 million daily active users, so there are still many opportunities to make money on Douyin. The village chief has sorted out more than 50 ways to make money on Douyin. Some of the content is paid articles I have written before. If you are interested, you can check it out. 10 ways for ordinary people to monetize Douyin Today, the village chief will continue to share some content, hoping to help you have a systematic understanding of Douyin. 01 Brand/Merchant Self-broadcastNo matter you are a big brand or a small boss, as long as you have your own products, you can sell them by shooting short videos and live broadcasts through Douyin. Or you can direct your fans to your private WeChat account and sell some homemade agricultural products or handmade products. Douyin is more favorable to brands, agricultural and sideline products, and handicraft products, and provides strong support. Therefore, as long as you have advantages in product quality, price and service, you can sell it yourself. 02 Experts/Amateurs Promote ProductsIf you have good products but they don’t sell well enough, you can also look for well-known experts and amateurs to help you promote the products, or in other words, help you sell them. Especially for influencers, they can not only earn link fees (advertising fees), but also commissions from product sales. For ordinary people, one of the businesses that has been extended is the integration of ordinary people's resources. If you have 1,000 amateur mothers with less than 50,000 followers, you can also make money. 03 Head of Business Promotion GroupSome bosses have their own sources of goods, but cannot find good anchor resources or they simply do not take Douyin seriously. Then you can act as an intermediary to serve merchants and influencers. You can organize the merchants' products to be promoted on the platform, and earn service fees and transaction commissions. If you have ever been a Taobao investment promotion team leader, it will be easy to understand this business model. 04 No source of goodsIf you are neither a manufacturer nor an expert, but still want to sell goods. The fourth method is more suitable for you, which is to directly sell goods without source and create Doudian store groups. The core logic is to rely on oneself to produce a large amount of content and implant products in short videos. For example, the current mainstream clothing PPT accounts, book accounts, business and financial quotation accounts, all use this method. By batch editing classic speeches of various entrepreneurs in interviews, meetings and other occasions, and then directly posting books related to management, entrepreneurship, marketing, parenting, emotions, history, etc. 05 Paid traffic and salesIf you want to sell goods on Douyin, is there a simpler way to do it? Friends who have played with the second-tier e-commerce, or merchants who have spent money on direct traffic models such as public accounts, Baidu, and Taobao, should sell goods in a simpler and more crude way. Why bother shooting short videos? Users’ consumption needs are there every day, and every day people are selling daily necessities, clothing, alcohol, digital appliances and other products on Douyin. Then you can just create a product launch page to sell goods. As long as RIO is running properly, you can keep investing traffic. Where there is traffic, there is demand, and there are transactions! 06 Tik Tok agent operationIf you think you have a mature methodology for creating a Douyin account and selling products, and have the ability to get results in practice, then you can also choose the DP (Douyin agent operation) model. Douyin agent operation is different from TP. DP involves Douyin training, account investment, short video shooting, store operation and even product combinations. Based on different business types, you can charge agency fees, transaction fees, training fees, etc. 07 Group purchase in the same cityOn Douyin, you can sell goods online and provide local life services. Therefore, local businesses can use Douyin for promotion. If you believe you have the ability, you can shoot a short video yourself, or you can ask local experts to visit stores and make recommendations. When it comes to local group buying services, don’t limit yourself to the catering sector. It also applies to businesses in the fields of accommodation, leisure SPA, auto repair, glasses, scenic spot cars, real estate, recruitment, etc. 08 Knowledge PaymentThere are many people on Douyin who are engaged in knowledge payment recently, but knowledge payment, training, community building, and agent recruitment are still the most effective means of monetization. So if you are professional in a certain aspect, whether it is resources, technology, connections, knowledge, etc., you have the opportunity to try Douyin. For example, there are apps on Douyin that teach people how to write, how to make PPT, how to design, etc. 09 Advertising MonetizationTo some extent, this is only suitable for bloggers who are relatively influential in a certain field, and at least they meet the conditions for Douyin Star Map to accept advertisements. However, the only ones who can really make money through advertising monetization are the top players. It is too difficult for small bloggers with only tens of thousands of followers. 10 Live ShowIf this kind of monetization continues to be as crazy as before, it can completely surpass advertising and product promotion in terms of revenue. There are many bloggers who can earn tens of millions a year by relying on PK. But now there are certain regulatory policies, and income will be affected to a certain extent, but it can still be done. For individuals, you can either rely on talent or appearance, especially beautiful women can just rely on singing and dancing. For the organization, the key is to find more potential anchors to form unions and earn rewards and commissions from the platform. The above is just part of the content about how to monetize Douyin , and the project has not yet been detailed. For example, there are many ways to play in the fields of selling goods, attracting investment, gaming, consulting and training. |
<<: 34 questions and answers on Xiaohongshu operation
>>: Live Product Pricing Guide
Seeing the world through our eyes is an innate ab...
According to industry insiders, mini programs wil...
As a community that promotes beauty, fashion, and...
In recent years, the standards for preferential t...
“ Live streaming with goods ” or “live streaming ...
Resource Introduction of C4D Zero-Base Introductor...
I have been working in operations for a year, and...
With the development of App development technolog...
Website defense or network defense is an Internet...
How much does it cost to join the Siping Commerce...
In recent years, the concept of internet celebrit...
Preface Wrong, let me ask you a question, how do ...
According to the "2020 China Game Industry R...
When you first start planning, your leader assign...
Hello everyone, yesterday the editor shared with ...