Is Baidu’s medical bidding promotion at the end of its road?

The answer is yes, not only for Baidu channels, but also for other channels.

Because the traffic pool is fixed, creating a new plan means adding one more competitor, so naturally the original plan will be affected to some extent.

However, the size of the impact is determined by the traffic pool.

For example, your original plan was to target “intent words and historical searches”. You think the output of this directional operation is good, so you create a new plan to run it in the same way. At this time, the impact is the greatest! "Intent words and historical searches" are precisely targeted, and their traffic pool is very small, and any slight change will affect the original plan.

But if your targeting is "crowd interest + industry words", its traffic pool is larger and it will be less affected.

Therefore, if you really want to create a new plan, it is recommended that you choose a large traffic pool and separate the creatives and pages.

Not recommended. If you encounter any garbage words, you will reject them one by one, and slowly you will find that you can’t generate any sales volume. Bidding is a systematic project. You should not only look at one point alone, but take the final data as the basis.

It is recommended that when you encounter this situation, you should base it on the unit data. If the overall effect of the unit is within your acceptable range, then do not reject the words; if the overall effect of the unit is very poor, then find the representative junk words and reject them.

In addition, there is a question that many people ask: "What should I do if a word with high intention is matched with junk traffic?" The answer to this question is similar to this one.

Don't judge something based on a certain day or a certain area of ​​data, but focus on the overall effect.

Bidding is a job that relies on data.

After last week's medical incident, everyone must be panicking.

Is there still room for medical bidding? Is this the end of the road?

This kind of question is not easy to answer, but after being exposed on the Internet many times, life will definitely become more and more difficult, this is an inevitable result. Therefore, everyone can make plans early and rethink their lives. If I could give you some advice, one thing:

Transition to full-network marketing . Whether it is the growth that was popular last year or the private traffic pool that is popular this year, there is some meaning of full network integration. Once you have the foundation for bidding, it will certainly be a matter of time for you to master the information flow, and you will also be able to have a good grasp of basic marketing methods and user psychology. Then learn self-media in your spare time and become a marketing director. An annual salary of 750,000 yuan is not a dream.

In the future, it will become increasingly difficult to achieve results and the costs will become increasingly higher. Companies cannot simply rely on paid marketing, and free marketing must also account for a certain proportion.

When you have the ability to engage in integrated marketing across the entire network, you can choose to continue to be an executive or move closer to management.

In fact, this question is difficult to answer. Because every industry is different. I'm just giving a rough idea here.

The overall effectiveness ranking is: online consultation is greater than search registration, which is greater than information flow form registration.

Let’s talk about search first. The effectiveness of online consultation calls from search is generally 60%-70%. The effectiveness here means that you can contact the person and have intention.

Search form validity. Since people also register by searching for words, the rate is generally between 40% and 50%.

Information flow retention validity. The effectiveness of retaining users in information flow is the worst. Since users register by browsing the information page, it does not represent a high level of intention, but only a basic intention. The general effectiveness is 20%-40%.

Among these, different platforms have different effectiveness. Some are slightly higher and some are slightly lower. It depends on how you choose the platform.

Re-examination? That definitely proves which operation you performed. Triggering creative review is a problem we often encounter. Generally, the review will be triggered when we do the following operations:

1. Modifying the creative title, even one word or one punctuation mark, will trigger a review.
2. Replace creative images or swap the positions of images.
3. Modify brand name and user image.
4. Modify the creative URL.

Most of the situations that trigger re-review occur at the creative level, so you need to be extra careful when making adjustments.

For medical product launch, please contact Qinggua Media official

Related reading:

1. Will Baidu take down medical bidding ads?

2. How to build a perfect bidding promotion account?

3.How to formulate SEM bidding promotion strategy?

4. No traffic from bidding promotion? You can do this!

5. How to avoid invalid traffic and improve traffic quality in bidding promotion?

6. High clicks, low transactions, how to avoid invalid traffic in bidding promotion?