How to write good ideas efficiently through information flow?

Recently I received a secret report: it said that a certain company has newly hired two information flow advertising copywriters , one is a "young aunt" with 5 years of work experience, with delicate features and long legs; the other is a cute girl who just graduated, fresh and refined, popular with both young and old. After three months of probationary assessment, the much-anticipated result shocked the entire copywriting circle: a senior copywriter who had been working for 5 years was eliminated and lost to a fresh graduate!

Are there a series of scenes of fighting monsters and upgrading in everyone's mind at this moment? Yu Zheng is possessed, and "Story of Yanxi Palace" is on everyone's mind. Are there all kinds of guesses about how the cute girl stayed in the company...

In order to restore the truth, a group of us secretly interviewed the advanced copywriter Xiaobai through "non-public" channels . For the convenience of memory, we will refer to her as "Xiaobai"~

Before answering the question, think about the basic ideas for writing a copy.

This customer is selling real estate in the United States, and the landing page shows that it provides real estate rental services. That’s great. This way users don’t have to worry about buying a house and leaving it empty.

I write about whatever the client’s products are selling, this is called the “sales perspective.”

example:

1. Renren Secondhand Car -A reliable personal secondhand car trading platform

2. Choose a conscientious hotel when traveling, ×× Travel, travel with peace of mind 3. Beijing Lemei Hunshan Photography, beautiful wedding dresses

The current situation of our copywriting: Sales perspective - find the selling points of the product and write the selling points directly!

But an excellent copywriting actually needs to have a "user perspective"

What is the “user perspective”?

How to understand users?

2. High value means that the product has objective and desirable value;

3. High value + small quantity impact means that good things are fleeting;

4. Typical representatives of the industry.

1. Arouse interest rather than curiosity;

2. Find user pain points;

3. A clear behavioral path generates the next action;

4. Copywriting and landing page header image take over;

The above are all the copywriting secrets shared by Xiaobai Girl. In the 21st century, information flow copywriting does not look at appearance, experience or source. The most important thing is to look at the copywriting methodology and whether it can impress customers and improve conversions . Do you understand, smart as you are?