July new media operation and promotion hot calendar!

Whether it is new media, marketing, event planning, copywriting creativity, etc., the use of hot spots is indispensable. Users also prefer to read and discuss hot topics and hit it off immediately.

There is no need to argue about the importance of hot spots, and there is absolutely no need to resist hot spots. It is just one of many communication and marketing methods, and whether it is good or bad depends on people.

We have finally made it through the hot month of June. I feel sorry for you all. There aren’t many hot topics on the surface in July, but do you believe it?

July 1

Party Founding Day

In 1941, the Party Central Committee decided to hold the Fourth National Congress and designated July 1, the first day of July 1921, as the Party Founding Day. July 1, 2019 marks the 98th anniversary of the founding of the Communist Party of China.

Angle of play: There are mostly information, history and commentary and opinion types. Nowadays, Internet self-media people are also extremely concerned about this area, and they can mainly start from keywords such as patriotism, soldiers, spirit, and red.

If it's not particularly relevant and you don't have time, then don't refer to it. A poster to express your celebration will do.

Reference Cases:

@Uber——Exclusive offers for “serving the people”

Uber previously launched an exclusive offer on the day of the Party's Founding Day, specially tailored to celebrate the birthday of the Communist Party of China. The first 1,921 passengers who entered the "Serve the People" discount code could enjoy a 30% discount on a ride that day.

@People's Daily——"Military Uniform Photos" H5

In 2017, the People's Daily launched an article titled "Look! This is my photo in military uniform". It went viral on WeChat Moments. Everyone posted their own photos in military uniform, each one more heroic than the other. The server could not cope with the situation. The Party Founding Day can also refer to its essence.

Scan the QR code to view

@Mengniu Pure

#Party Founding Day# Xiao Zhen offers pure blessings for the party’s birthday, let’s carry on the purity to the end!

@Usin Used Cars

There is a kind of day called sharing weal and woe; there is a kind of loyalty called unwavering steadfastness; there is a kind of pursuit called national prosperity and people's strength; there is a kind of love called love for the motherland. On July 1st, Party Founding Day, Xiaoyou will celebrate the country's strength with you.

July 1

22nd Anniversary of Hong Kong's Return

On July 1, 1997, China established the Hong Kong Special Administrative Region and began to re-exercise sovereignty and administration over Hong Kong Island, the Kowloon Peninsula south of Boundary Street, the New Territories and other lands. This year marks the 22nd anniversary.

Angle of play:

1. Recall the changes in Hong Kong over the past 22 years, including changes in Hong Kong people, the city, attitudes, policies, and industries, and incorporate brand elements;

2. Various reviews of representative Hong Kong music and Hong Kong movies, or adaptations of Hong Kong-style movies.

3. You can combine your own brand to make some Hong Kong-style videos or posters.

Remember: Do not describe politically sensitive information in excessive detail unless you are a media organization with relevant qualifications.

Reference Cases:

@HSBC Hong Kong

HSBC Hong Kong invited four Hong Kong illustrators to redraw character posters of 11 classic movies, including "A Chinese Odyssey", "From Beijing with Love" and "Happy Together", and incorporated HSBC credit card discount information into them where appropriate. The copywriting was also in Cantonese, which was very creative.

@穷游x招商银行: 《超香港刷即時》

Qyer.com teamed up with China Merchants Bank to launch a long-form advertisement for credit cards to saturate the WeChat Moments, using neon colors that are rich in Hong Kong's visual soul to string together five themes: Hong Kong Film, Hong Kong Flavor, Hong Kong Shopping, Hong Kong Night, and Hong Kong Style.

The images full of desire and impact are combined with the description of the most worthwhile experience in Hong Kong today, running through the characteristic classics that Hong Kong has always adhered to for 20 years but has also been constantly changing with the times.

@Jinliufu

In 2017, Jinliufu, as a traditional liquor company, launched an H5 to celebrate Hong Kong. This H5 cleverly combined the group's 20th anniversary with the return of Hong Kong. Accompanied by gentle waves and rushing waves, it began with the offering of "a jar of good wine" 20 years after the return of Hong Kong, and told the history of this liquor group.

This H5 is not a communication-type H5, but it combines the return of Hong Kong and the anniversary of the group, and integrates the products into it, which is also unique.

@飞猪#My exclusive memory of Hong Kong

Previously, Fliggy created #MyExclusiveMemoriesofHongKong# to recall Hong Kong pop music and those classic memories, which triggered a wave of memories on Weibo and many netizens participated in UGC.

There are always a few Hong Kong songs in everyone’s memory, right?

@China Central Television——Commemorative H5 “Please answer 1997”

This H5 uses a question-and-answer format and classic Hong Kong movie scenes to showcase Hong Kong’s authentic culture. The images and sounds are very immersive. The interpretation of each question is an expression of the humane nature of Hong Kong culture. At the end, just shake your phone to get your own Hong Kong movie quotes.

July 6

International Kissing Day

Shakespeare said: "A kiss is the seal of love."

International Kissing Day was first initiated by the British and was recognized by the United Nations in 1991. Various kissing competitions are held in many cities around the world on this day every year.

Some countries will set up kissing areas on International Kissing Day, where people can kiss strangers crazily. Kissing has a history of 3,000 years, and it has gradually been recognized as a way to express love.

Angle of play: On this day, you can hold activities like "Kissing Contest", "Kissing is polite", "50% off for kissing in the store", "Funny kissing" and so on.

You can also kiss offline and post pictures online on Weibo, collect everyone's embarrassing kissing stories, and start various kissing or love topics, such as your first kiss, reviewing the kissing scenes in classic love movies, and Durex has launched 108 kissing positions.

You can do all kinds of wall activities, all kinds of love shows, all kinds of event marketing. You can do a test of intimacy H5 or kissing H5. You can also confess anonymously or with your real name...

Keywords: love, kiss, spoof, memories

Case reference:

@Durex: I just want to have a soft collision with you.

@Elephant Official Weibo: A true master can use his tongue to... tie a knot!

@OPPO《The Lover on the Other Side of the Phone》

You must have had this kind of feeling, where two people live their lives like one person, and love separated by the screen is very fragile.

Only by sharing my life with you all the time will I not feel lonely and have a lot of free time to cook your favorite food, watch a favorite movie, and go on a trip alone.

No matter what I do, I still think of you out of habit. I look across the street countless times, always hoping that you will show up...

@知乎大学×KnowYourself: How strong is your love ability?

In recent years, test-type H5 has become a practical tool for brand marketing. Zhihu's H5 also puts people in a love situation. How do you solve the various problems in love? The questions asked on the two knowledge platforms Zhihu and knowyourself are really interesting.

@Kunlun Mountain Snow Mountain Mineral Water

@Jisbon

@Tencent Map

@Vivo smartphone

July 7

Lesser Heat

“Minor Heat and Greater Heat, the weather is hot and humid from top to bottom” Minor Heat is the eleventh solar term of the twenty-four solar terms in the lunar calendar and the fifth solar term in summer, marking the official start of the midsummer season.

Angle of play: This type of festival is popular among all industries. You can do more about the particularly relevant ones. Those who are interested can do various anecdotes, complaints, reviews, benefits, etc. about the hot topics.

If there are no special circumstances, basically a picture or text or a hot poster can be posted on WeChat and Weibo. It is usually a competition of creativity.

Case reference:

@360 Mobile: Today is not only the Lesser Heat (it is also the 77th Anti-Japanese War Memorial Day)

@江小白: No matter how hot the outside world is, being alone can keep your heart cool

@Baicaowei

The scorching sun that everyone avoids, but the mangoes in my house embrace it just to become your favorite sweet and sour dried mangoes.

@DiDi Chuxing: The sense of ritual in summer travel

Didi Chuxing has collected six famous paintings from major art galleries around the world, bringing you an elegant summer hidden in those paintings.

July 10

Summer vacation is coming & graduation season

After July 10th, most schools have their summer vacation.

Angle of play:

1. It can be used as a hot topic for various summer plans, internships, travel, further studies, interesting things, nostalgia, spoofs, etc. You can also carry out various summer activities and promotions, which are more suitable for offline businesses.

2. You can complain. After all, most people don’t have a summer vacation now. So this is a time to compete over company benefits and complain about overtime. Which company directly gives its employees a summer vacation may become a hot topic.

3. It can be an encouragement, remembrance, and recollection of youth during the graduation season.

4. The transcripts and admission tickets in the hands of candidates can also become "vouchers" and "discount cards", and there are discounts everywhere.

The scope of this hot spot is quite large, and basically all forms of hot spots can be used. It is recommended to create topics and interactive H5.

Reference Cases:

@Debang Express: Packing for the entire graduation season

During last year’s graduation season, a giant Deppon express box rose from the ground at Wuhan University and quickly became an internet celebrity at Wuhan University.

Inside the box is a realistic recreation of a girls' dormitory - bunk beds, floor-to-ceiling mirrors, computers, books, clothes, dolls, toiletries, etc., even something as small as a note to remind you of your exam schedule.

Combined with the theme of "We will pack up and send away everything you are reluctant to give away", it immediately aroused the students' emotions and achieved a screen-sweeping level of communication effect.

@Tmall&New Balance, you owe your youth a back-to-school photo

If you have the chance, would you be willing to go back to school? Even if the familiar classmates are not there and the teacher can't call out your name, it would be nice to just stand at the school gate and take a photo.

Tmall & New Balance have launched the most comprehensive back-to-school cat collection in 34 provinces. Guess which one you are?

@Jingdong H5, back to school and wearing school uniforms again

@DiDi Chuxing: What do you miss after graduation?

@JD×Samsung, youth does not wait

JD.com and Samsung have jointly created a call for youth. Don’t leave out your feelings when you should, don’t back off when you should be taking risks, and don’t be too busy struggling when you should be enjoying yourself. JD.com and Samsung call on young people to do what they want to do now!

@卫龙: I realized after graduation that going to school is more addictive than spicy noodles

@Beijing Hyundai, youth never ends

July 23

Great Heat

This period is the hottest time of the year in most parts of my country, but there are also abnormal years when the "Great Heat" is not hot and there is more rain.

Angle of play: This is the same as the Lesser Heat, you can play with things related to heat. If the product is related to "heat", it will be even more exciting.

If there are no special circumstances, it’s basically a competition of creative posters.

Case reference:

@Dulux: Practice makes perfect.

@Shuiquduo

#Born to be interesting# Today is the hottest day of the year. It is not suitable to go out. You should stay at home holding a glass of water and shouting: Enjoy your heat!

@Haier

Open me, the Great Heat turns into heavy snow #Today's Great Heat# #Today's No Great Heat#

@Jingdong Fresh

Friends from all over the country, please report the temperature in your area! The Great Heat is indeed worthy of its name. Apart from holding on to the air conditioner, what can we eat to cool down? Think about it, the higher the temperature, the more familiar we become.

@Weilong

Today is #大热#, I am looking for a soulmate in the mountains and rivers, drinking spicy food together and laughing at the world.

@Durex

During the dog days of summer, the heat comes and goes, and people feel sweaty and restless. A huge uproar occurred during a turbulent summer.

July 28

World Hepatitis Day

Statistics show that there are 350 million people carrying the hepatitis B virus in the world, and 150 million people infected with hepatitis C. About one in 12 people is infected with hepatitis B or hepatitis C...

This is a very serious problem, but one that does not receive enough attention or awareness. If relevant, you can spread this knowledge to netizens.

In addition, health issues are not only a concern of the elderly. Now more and more young people are also beginning to pay attention to their own bodies. The resulting health issues are worth thinking about in every industry.

Case reference:

@999 Health Care Action "Health should be like this"

This short advertisement first uses a phenomenon that can be seen everywhere in modern life to pose a heavy question to the audience: If your life ends here, will you have no regrets?

Especially the line "You always laugh at your parents for being deceived by health advertisements, but you don't know that they just want to be with you longer" touched the tears of countless people. 999 is also telling the audience: take care of yourself. A healthy body and a happy soul are not taken for granted, but come from moderation and self-discipline.

Finally, there are several nodes that you can choose from:

July 11th is World Population Day

July 16th is Jay Chou Day

July 14th Silver Day

July 23 is Cleaners Day

July 28th, 43rd anniversary of the Tangshan earthquake

The above, welcome to add to it!

July new media operation and promotion hot calendar! July new media operation and promotion hot calendar!

Author: Mumu Old Thief

Source: Mumu Laozei