How to promote online for free (low cost) (Part 1)

Recently, many people have asked me a question, how to promote online with low cost or for free. Here I will summarize and give you some suggestions and tips. At present, I will use "BAT" and other platforms as examples to explain. Generally speaking, Baidu focuses on technology, Alibaba focuses on operations , and Tencent focuses on products to describe the three major "BAT" platforms. In addition, other platforms are mainly based on media platforms and some website platforms to explain how to promote online for free...

I. Overview

“B” Baidu Platform:

Baidu focuses on technology. Currently, various products and tools under Baidu are emerging in an endless stream. Here we mainly introduce the common free products and platforms under Baidu. Common free channels for promotion: Baidu webpage (excluding bidding promotion and SEO , etc.), Baidu News (mainly major news platforms), Baidu Tieba (mainly personal Tieba), Baidu Knows (common ones include 360 ​​Q&A and Zhihu), Baidu Wenku, Baidu Experience, Baidu Video (personal media for promotion, this one can be given priority), etc.

“A” Alibaba Platform:

Alibaba focuses on operations. Currently, the main platforms under Alibaba include the "Five Fingers of Dharma", B2B, Taobao, Alipay, Alibaba Software, Yahoo Reputation, etc.

“T” Tencent platform:

Tencent focuses on products, which currently include QQ, public platforms , Tencent products, e-commerce platforms, etc. The main well-known products are concentrated in Tencent's products, including QQ Music, Tencent Video and related games .

Media Platforms:

There are so many of them. You can search on Baidu and you will find a lot. Here we mainly take Sina Weibo and Sina Blog, Sohu Video, Tencent Video, Youku Video and other platforms as well as major public platforms and self-media as examples

Second, the method

Now that we have a general understanding of the platform, the next question is how to choose the right method to do online promotion, and what methods are there? Take the following article as an example:

Introduction to 10 Commonly Used Network Marketing Forms (Part 1)

Introduction to 10 Commonly Used Network Marketing Forms (Part 2)

3. Make a plan and implement it

Now that you have a certain understanding of the platform and common online marketing methods, the next step is the actual combat stage. For those who still don’t understand the above platforms and methods, you can learn about them offline and Baidu by yourself. Next, let’s get back to the topic. How to make a plan and implement it?

Through the above PPT, you can have a simple understanding of the entire process of plan implementation. Next, I will introduce some simple and specific methods:

Taking self-media as an example (corporate ones can be imitated ), how to promote and publicize such self-media on the Internet? Taking WeChat public platform and Sina Weibo as examples

1. Preparation

Have one or more WeChat public platform accounts, of any type. Next, learn how to operate the WeChat public platform. There are many methods that are not described in detail. You have to know how to operate it. Next, create a self-media environment that suits you. Have a decent Weibo account, post relevant content Weibo, or do Weibo promotion (Note: a decent Weibo account refers to a Weibo account with a certain number of real fans, at least not less than 50, and do not use zombie fans). Register accounts on major video platforms. If you find it troublesome, you can only register three (Tencent, Youku, Sohu)

2. Plan implementation

Post the edited WeChat article on Sina Weibo for promotion or edit it and publish it on Sina Blog. Before that, it is best to submit the WeChat public account to some platforms for inclusion (there are many platforms, the method is not introduced, if you are interested, please private message me, my Sina Weibo). At this time, when you search for your own public account on Baidu, the relevant platforms will display the included articles (you know the effect)

3. Update regularly

For the included WeChat public platforms, updating articles regularly will help the system crawl. In addition, Weibo and public accounts can be combined and the article content can be updated synchronously. This can not only promote the WeChat public account to attract fans, but also increase Weibo exposure and increase Weibo fans.

4. Data analysis and adjustment

With a good plan and effective implementation, the next step is data statistics and analysis reports. This depends on personal needs and company needs. There are many data analysis methods, which are not summarized here one by one. The data obtained by different marketing methods is also different. Here you need to accumulate a certain amount of experience to be proficient in data analysis.

The trend of mobile Internet is becoming increasingly obvious, and good publicity can be combined with mobile Internet .

The above is a summary of one of the simple ways to advertise on the Internet for free, mainly focusing on the introduction of Sina Weibo and WeChat public platforms.