Introduction to Baidu search promotion precise matching method!

What is an exact match?

Use exact matching. Your promotion results will only be displayed when the netizens' search terms are exactly the same as the keywords you submitted.

If you enable the exact match expansion (regional word expansion) function, when the keywords you set include regional words, Internet users in that region (based on IP addresses) may display your promotion results by searching for the part other than the regional words.

Take the keyword "Zibo English training" as an example, under exact matching:

1. Search terms that can trigger promotion results: Zibo English training
2. Search terms that cannot trigger promotion results include:

1) Synonyms: Zibo English training

2) Related words: Zibo foreign language training Zibo English summer training

3) Variant forms (e.g., adding spaces, adding special characters, reversed word order, typos, etc.): Zibo English training, Zibo summer training English

4) Phrases that completely contain keywords (the word order cannot be reversed): English training summer classes in Zibo, which English training institution in Zibo is good

3. If you enable the exact match expansion (regional word expansion) function, the search terms that can trigger the promotion results are: Zibo English training English training (only if you are located in Zibo)

The precise match regional word expansion function can help you accurately tap more potential customers from a geographical perspective and cover more traffic. Based on these advantages, the precise match expansion (regional word expansion) function system is automatically enabled for you. See the benefits of enabling the precise match regional word expansion function.

When using the exact match expansion (regional word expansion) function, you can use the search term report to see which search terms triggered your promotion results. If there are search terms that you don’t want, you can set precise negative keywords so that these search terms do not trigger your promotion results, thereby more accurately targeting potential customers, reducing conversion costs, and improving your return on investment.

Internet users' search habits vary greatly, and when expressing their demand for the same product/service, they may use a variety of search terms. If you use exact matching, you need to list all the search terms that netizens may use and submit them to the system as keywords. At the same time, since it is impossible to list them completely, using exact matching will greatly reduce your chances of acquiring potential customers.

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