Operators must read: 19 ways to promote APP for free

It is easy to develop an app, but difficult to get downloads. Master Cicada believes that in most cases, it takes a lot of work and patience to continuously increase the number of APP downloads. We all know that there are more than 2 million apps on the App Store, and it is becoming increasingly difficult for general apps to be seen by users. If an APP has no popularity, it may slowly die and eventually disappear.

There are many ways to help your app improve its brand reputation, rankings, and downloads without spending a lot of money. We all know QQ and WeChat , these apps have created a huge buzz in social media and are always ranked first in the APPStore.

It is difficult for us to become the next QQ and WeChat. Their success is difficult to replicate, but it does not mean that we cannot succeed in the mobile Internet . Among the primary conditions for success, in addition to having a good product, you also need to think about how to launch the APP. Let’s take a look at the 19 free APP promotion methods summarized by Master Chan.

1. Create a unique website for your app . This will give our APP a strong amount of information and provide content support for the application. Unlike an app description page (on the Google Play Store or Apple App Store), a website is completely customizable and has no restrictions, so you can use it to introduce your app in as much detail as possible.

2. Build a blog. In addition to the website, it is recommended to create a blog (attached to the website) and use the blog to regularly publish news about the APP or valuable content around the APP. Funny and touching. That way, the article might be shared via social media, and when a potential user enters the website… the app will remember it, too.

3. Establish social presence. Try to choose 3 or 4 most popular and relevant social media, such as Sohu self-media , Toutiao, Zhihu column , etc. And develop different content strategies for them. Finally, use these resources to share the app’s exciting content and news, which gives us more opportunities to let users know and spread the app. Word of mouth is a powerful weapon in your app marketing strategy, and you can also use these channels to spread the word about our website and blog.

4. SEO optimization. Work hard to improve your website's SEO ranking, continuously obtain free long-tail traffic from the PC side. These traffic are all our potential users, and continuously improve the website's user experience. I believe that as long as these two points are achieved, a considerable portion of the website traffic will be converted into our APP users.

5. Create a promotional video. Although try to make a creative and attractive promotional video. Put it on various video sites and share it on social media and your website.

6. Ask your friends to tell their friends. As we said, word of mouth is extremely powerful and can spread anything online and offline very quickly. You just need to start now, use your close relationships as a starting point, and ask to start spreading the word about your app. If you can't get others to spread the word yourself, how can you get others to spread the word for you?

7. Social groups. Social media is full of specific groups, post content and share your website URL wisely. And find groups of people who share common interests related to your app. Such as QQ groups, WeChat groups , etc., because their interests are related to the attributes of your APP. Therefore, they may be interested in what you say. Remember! The most original method is often the most effective one.

8. Get well-known bloggers to talk about your app. Get in touch with their editors and try to get an interview. If you are a gaming app, you can try to contact more well-known gaming information websites and promote your app in a creative way. At this time, resources become particularly important.

9. Use the media to send out great press releases. PR is very important, use it to announce your app and its core features. It will increase your visibility, especially if you are distributed by mass media, so you can use screenshots in your press releases and leave a link to download your app.

10. Make your app free at launch. If your app is paid, make it free in the beginning. The goal is to get as many customers as possible to download your app. After being free for a period of time, it will arouse users' curiosity and drive more downloads.

11. Ask for reviews. Do everything possible to ask users to review the app. Reviews and ratings affect an app's ranking in the App Store. It’s best to use a pop-up message asking for a review after 5 or 10 times of using the app, but not too often.

12. Try to get a VIP recommendation. The VIP here refers to people with a certain influence. Try to get them to use our APP and write a small message. Then showcase it on our website, in our blog, on social media.

13. Participate in relevant APP competitions. By participating in an app contest, you’ll gain visibility and awareness, and also get some press coverage. If you win, you get a prize, which makes your app more credible.

14. Promote the APP anytime and anywhere. A good (and very simple) way to mention your app is in our email signature. Place your website URL or download link next to it. It may not have much effect, but what if your team, employees, and friends all do this? It will always be useful, more or less.

15.Hold relevant competitions. You can organize several creative competitions within the APP to promote the APP. For example, dating apps allow users to post their funny love experiences within the app and on social media, and mention the app. The winner will be given a certain reward. This also encourages user interaction within the app and increases the visibility of the app.

16. Upgrade your apps regularly. Keeping the APP fresh will help increase user stickiness and activity in the APP. Notify your audience directly via social media and describe the update in the app store and in the app

17. Always respond to negative or positive comments. Regardless of whether users comment on social media or directly in the official QQ group, always respond to negative information immediately. Don’t leave content unanswered, always find solutions for users and tell your users about it. Be honest and transparent during this time. If your response makes users happy, they might tell the world about you.

18. Try to answer questions on various popular forums. Answer potential users’ questions with valuable content and relevant answers, which will increase your app’s exposure. The premise is that you are a problem solver. Otherwise, don't be too self-promotional as it can easily cause resentment.

19. Reward your most loyal customers. It is important to cultivate fans' sustainable interest in the APP and thank them. In fact, it is very simple. Send a congratulatory email or text message on their birthday, tell your fans that you are happy that they use your APP and hope that they will become ambassadors of our APP. In short, get as close to them as possible and build a strong relationship.

Well, this article ends here. I hope these 19 free APP promotion methods are useful to everyone. Finally, don’t forget that ASO optimization is also absolutely necessary. I hope everyone will have very good results in the coming 2017.

Mobile application product promotion service: APP promotion service Qinggua Media information flow

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