Jacky Cheung Resume: What is anchor text? How does anchor text help SEO?

Anchor text construction is an important aspect of building website authority. What is anchor text and how to make anchor text links are essential professional skills for SEOers. For small and medium-sized websites, it is necessary and essential to rank the target keywords in this way. The author believes that SEO is not complicated. As long as you master the most basic SEO key operation points, you can do a good job in SEO. Don't let some minor factors affect the efficiency of SEO. Today I will tell you what anchor text is? How to make anchor text link?

1: What is anchor text?

Anchor text, also known as anchor text link, is a form of linking. Similar to web page links, the code of web page links is anchor text. Keywords are made into a link and point to other web pages. This type of link is called anchor text. Anchor text actually creates an association between text keywords and URL links.

2. What is the effect of anchor text on SEO?

1. It is conducive to the rapid crawling of Baidu search engine

For search engines, one of the functions of anchor text is to guide the website. Effectively distributing anchor text within the website will make search engine spiders crawl the website directory more quickly, which is exactly the same as what we often call navigation, and it is also a manifestation of search engine friendliness.

2. Improve keyword ranking

On the other hand, effective website internal anchor text bias will enable the module to more accurately understand the content of the article and the information needed to describe the content, thereby improving the ranking of long-tail keywords and increasing the website weight. The anchor text of the external link will also give the website a very high importance value. When a user visits a certain page, the content of the article may not be very useful to the user. In this case, the anchor text has a guiding effect. Through the anchor text, the user can usually find the information he needs quickly and accurately. As for websites that do not have anchor text, when users do not find what they need, their general behavior is to close the page, which also indirectly verifies the role of internal anchor text in the website for user experience.

3. Improve user experience

When a user visits a certain page, the content of the article may not be very useful to the user. In this case, the anchor text has a guiding effect. Through the anchor text, the user can usually find the information he needs quickly and accurately. As for websites that do not have anchor text, when users do not find what they need, their general behavior is to close the page, which also indirectly verifies the role of internal anchor text in the website for user experience.

4. Used to analyze opponent optimization strategies

To put it simply, the entire Internet is the links between pages and the text descriptions of the links. When conducting competitor analysis, SEOers can identify competitors' optimization focus through anchor text link orientation and the text of the anchor text (actually, the keywords that competitors want to rank for). You can use the method of drawing the internal link orientation diagram of the website to analyze it!

It is not difficult to see that anchor text plays an extremely important role in SEO optimization ranking! If you want to do a good job in SEO, the use of anchor text must be perfect. In order to ensure that the anchor text is perfect, I would like to emphasize another definition here: directional anchor text!

Targeted anchor text refers to a more purposeful and sophisticated anchor text. For example, the keyword on page A is SEO optimization, and the keyword SEO optimization appears in the article content of page B. At this time, we use the word SEO optimization as the anchor text.

When making targeted anchor text, please note: control and maintain the diversity of anchor text, which means that you don’t have to be too deliberate in determining anchor text, but also grasp its naturalness and ensure diversity in form and wording. At least we should control the frequency of targeted anchor text within 80%, and maintain 20% anchor text diversity. If a website has 100 B pages, then 70 of the B pages have the anchor text: SEO optimization, and the text of the remaining 30 B pages that link to the A page cannot be: SEO optimization

3: How to make anchor text links?

How to do anchor text links? Turn the text into a directional link address, that is, into "anchor text" (for example, when the mouse is placed on the text, it will turn into a hand shape (you also need to check whether the URL address is displayed in the notification bar at the bottom left of the browser. If there is an address, it is usually the anchor text)

When a keyword related to a certain page appears in the page, adding anchor text will help improve the keyword ranking of the related page. Each content page should have an anchor text pointing to the homepage, so that the weight of the entire website is concentrated on the homepage. As the weight of the homepage increases, the anchor text can also be used as a link to promote the ranking of the content page.