Gold should not be kept in a pond: What should you do if your website traffic is abnormal? What causes the exception?

Recently, some network operators are often keen on discussing such a problem: website traffic is abnormal. During this process, some website traffic and keyword rankings have skyrocketed, while some websites have greatly reversed or even cut off.

When we encounter a problem, we must think about what caused it, but we cannot generalize it, as it will not help us accumulate relevant practical experience. So, why is it that the abnormality of website traffic is accidental and inevitable? Based on the past experience of SEO analysis, Dongguan SEO Feng Chao will discuss the following contents:

1. Necessity In the process of SEO, the word algorithm is a topic that people often discuss. To a large extent, as long as there is an adjustment in the algorithm, your website will definitely be affected.

As for the websites with abnormal website traffic this time, we think most of them have the following problems:

①Verticality is easy to understand: Industry non-verticality mainly refers to the fact that your website structure and the content that your website actually outputs may not be relatively matched. For example, if you are also a personal website, and the content you continuously output is not vertical in a certain industry, but the long-term updates are relatively broad and related to content in different industries.

Generally, most of such content websites are of relatively low quality. They cannot produce targeted solutions for each content and are simply updated for the sake of updating.

② Collection station If you are a new website, and the website continues to collect a lot of content at the beginning, and through the daily output are all content with certain search requirements, it is very likely to get some basic traffic.

In the actual mid- and late-stage operations, the proportion of such online articles will become higher and higher, and they will be adjusted by the optimization algorithm and even punished by Baidu.

③ Link plan From the current point of view, links are still an important strategy for improving keyword rankings, and we believe that the natural external links generated by old domain names are more effective than the external links accumulated by new websites. If you can find a highly relevant domain name, it is a very good choice.

2. Occasionally, when we are doing SEO ranking, we find that traffic anomalies are not necessarily a problem with the optimization algorithm. It may also include the following problems:

① Social events When a social event with a relatively wide range of impact occurs, you will find a lot of changes in search traffic, for example:

1) Recently, the search index for medical equipment and sanitation-related equipment has continued to rise. You can do some basic inquiries based on the search index.

2) The rapid decline in traffic to vacation travel websites.

3) In special classified information networks, the traffic of some sections increases, etc.

② Search requirements over a long period of time, when your traffic begins to show continuous abnormalities, or even a cliff drop in traffic on a certain day, this is likely to mean that the relevance of daily requirements can replace the appearance of products.

For example: a large number of people are studying mobile SEO rankings, while the requirements for PC rankings are continuously decreasing.

There are some random and inevitable reasons for the abnormal website traffic at some stage. To correct these problems, we can only analyze the relevant factors in detail and come up with corresponding solutions.