up to date! Data rankings of 59 information flow advertising platforms!

The following is the latest traffic ranking of 59 mainstream information flow advertising platforms in June.

This issue's list is divided into two parts: monthly active users and crowd portrait data of each information flow platform, and mobile terminal data ranking . The overall data can be used to infer the traffic trends in July and August, and provide a reference for more accurate targeting of information flow advertising.

Let’s take a look at the overall data performance of the major information flow platforms last month:

▼ Overall Ranking

According to the latest monthly active data of the overall ranking in June, among the 59 mainstream information streaming media platforms counted, 26 platforms maintained year-on-year growth, while 33 platforms declined year-on-year ; the traffic fluctuations of most platforms were small, while the traffic fluctuations of some platforms were large.

Let’s take a detailed look at the data performance of each dimension of each major platform.

▼ Monthly Activity Top Ranking

▶ Overall distribution trend chart

▼ Top three monthly active users

▼ Top three monthly active users with the largest decline

The overall data for June:

Social platforms - Sina Weibo and Maimai - saw a more significant increase.

Information platforms: NetEase News and Sina News had obvious growth, Tiantian Kuaibao had a large decline, and the traffic fluctuations of other platforms were relatively small;

Browser platforms: Cheetah and Baidu saw a significant decline, while others all maintained a small growth;

Video platforms: Sohu Video saw the largest decline of -16.2%, Mango TV also saw a slight decline, while other platforms maintained overall growth;

Short video live streaming: except for Baidu Haokan Video, which has seen a decline in monthly active users, other platforms have seen relatively stable growth;

Audio platforms - Himalaya's growth rate was negative, while others maintained positive growth;

The monthly active users of automobile and tool platforms collectively showed a downward trend compared with May; except for Mayu, which had a small increase in the maternal and child category, other platforms also showed negative growth.

Top 3 growth rates : Xiaohongshu , followed by NetEase News and Sina Weibo

Xiaohongshu grew by 9.3% year-on-year, NetEase News grew by 5.9% year-on-year, and Sina Weibo grew by 4.2% year-on-year

Top 3 declines : Sohu Video , followed by China Calendar and Sina Finance

Sohu Video dropped by -16.2%, while Zhonghua Wannianli and Sina Finance dropped by -7.4% and -6.1% respectively.

▼ Top 10 male users

▶ Overall trend of male proportion

▼ Top 10 female users

▶ Overall trend of female proportion

The above are several platforms where the difference in the proportion of men and women is large, and we also need to pay special attention to them. For example, the proportion of men in the automobile, sports, and finance-related fields is prominent, and the proportion of women in the mother and baby-related fields is prominent. Especially when the gender attributes of your product are very obvious, these platforms must be evaluated.

▼ Top 5 under 24 years old

▼ 25-30 years old TOP 5

▼ TOP 5 aged 31-35

▼ TOP 5 aged 36-40

▼ TOP 5 aged 41 and above

▶ Overall distribution of age ratio

The following is the mobile terminal device index:

The latest statistical data for the period from July 3rd to July 14th can be used as a reference for those who need to set up device-specific settings~

▼ Top 10 mobile phone manufacturers

▼ Top 6 iOS devices

▼ Top 6 Android Models

The above is a list of data from major information flow advertising platforms in June compiled and presented by the editor. I hope it can help you make channel selections and optimization references.

Author: Ai Qi bacteria

Source: Aichisem